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El. knyga: Corporate Cancel Culture and Brand Boycotts: The Dark Side of Social Media for Brands

Edited by (The University of Texas at Austin, USA)
  • Formatas: 258 pages
  • Išleidimo metai: 30-Sep-2024
  • Leidėjas: Routledge
  • Kalba: eng
  • ISBN-13: 9781040148549
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"This topical book examines and tests the complexities of unintended consequences of social media that often impact brands and companies from both an economic and a reputational lens. The book introduces the term "corporate cancel culture", highlighting the growing trend amongst customers to leverage social media to communicate their grievances with companies. The book reports challenges of social media platforms to brands and companies. The challenges addressed entail including social media trolls, the power of influencers, the dark web, cancel culture in sports due to political constraints, social media influencer livestreams, and misinformation. Written by a team of experts from North America, Europe, South America and Asia, the book showcases real-world expertise in marketing, branding, consumer psychology, economics, and communication. The book also considers solutions for brands and companies who need to address the dark side of social media by offering insights on fostering accountability among brands and business leaders and providing a roadmap to mitigate consumer resistance. Corporate Cancel Culture and Brand Boycotts: The Dark Side of Social Media for Brands is a must read for students of psychology, marketing, public relations, management, and social media. It will also be of interest to users of social media-both consumers and business/organizations. It is especially valuable for marketing/advertising professionals, social media professionals/influencers, and business executives. Its designed to be read alongside The Dark Side of Social Media: A Consumer Psychology Perspective"--

This book examines the complexities of unintended consequences of social media that often impact brands and companies from both an economic and a reputational lens. It introduces the term “corporate cancel culture” highlighting the growing trend amongst customers to leverage social media to communicate their grievances with companies.



This topical book examines and tests the complexities of unintended consequences of social media that often impact brands and companies from both an economic and a reputational lens. The book introduces the term “corporate cancel culture”, highlighting the growing trend amongst customers to leverage social media to communicate their grievances with companies.


The book reports challenges of social media platforms to brands and companies. The challenges addressed entail including social media trolls, the power of influencers, the dark web, cancel culture in sports due to political constraints, social media influencer livestreams, and misinformation. Written by a team of experts from North America, Europe, South America and Asia, the book showcases real-world expertise in marketing, branding, consumer psychology, economics, and communication. The book also considers solutions for brands and companies who need to address the dark side of social media by offering insights on fostering accountability among brands and business leaders and providing a roadmap to mitigate consumer resistance.

Corporate Cancel Culture and Brand Boycotts: The Dark Side of Social Media for Brands is a must read for students of psychology, marketing, public relations, management, and social media. It will also be of interest to users of social media—both consumers and business/organizations. It is especially valuable for marketing/advertising professionals, social media professionals/influencers, and business executives. Its designed to be read alongside The Dark Side of Social Media: A Consumer Psychology Perspective.

Recenzijos

With the increasing relevance of social media in the business world today,

understanding corporate cancel culture is extremely important to maintaining

relevancy. As social media continues to evolve, considering consumer

perceptions of companies through the lens of social media is critical for upholding

and protecting reputation, managing public relations and guiding

leadership decisions. Companies and social media users who wish to preserve

their brands would be wise to read this book.

Wendy York, Dean, Wilbur O. and Ann Powers, College of Business, Clemson University

This researchbased book examines corporate cancel culture and how it

affects brands and business. Chapters on misinformation, cancel culture, the

dark side of memes, and issues with livestream social media shopping provide

a modern take for marketers and social media users alike.

Jonah Berger, Wharton School Professor and bestselling author of The Catalyst and Contagious

PART 1: Cancelling Cancel Culture: How it Can Hurt People, Brands, and Sport Organizations
1. Corporate Cancel Culture: A Framework of Dimensions of Moral Cognition in Cancel Culture and a Catalog of Corporate Cancellation Events
2. Cancel Culture for Human Brands and Firms: Punishment versus Accountability
3. Dark Side of Social Media: Cancel Culture in Sports Organizations PART 2: Misinformation and Social Media: How Coordinated Influence Operations Use Social
4. Paths to Influence: How Coordinated Influence Operations Affect the Prominence of Ideas
5. The Spread of Misinformation and Its Potential Threats: A Motivational Theory Approach PART 3: Influencers and Memes: How Even the Fun Aspect of Social Media has Downsides for Brands and Societal-Well Being
6. The Dark Side of Social Media Influencers for Brands
7. The Dark Side of Social Media Livestream for Brands and Profits
8. The Dark Side of Memes for Brands and Society

Angeline Close Scheinbaum (PhD, University of Georgia) is a scholar of consumer behavior and integrated brand promotion with a focus on contexts of sport and ecommerce/social media. Within branding, she measures event sponsorships and their economic impact, fanbase psychographics and behavior, consumer brand perception, and experiential marketing effects. She has worked with global brand sponsors such as Ford, Dodge, Volkswagen, Suzuki, Mazda, and Lexus. Dr. Scheinbaum is coauthor or editor of Advertising & Integrated Brand Promotion, Consumer Behavior Knowledge for Effective Sports and Event Marketing, Online Consumer Behavior: Theory and Research in Advertising, Social Media, and ETail, The Dark Side of Social Media: A Consumer Psychology Perspective, and The Darker Side of Social Media: Consumer Psychology and Mental Health.
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