This important book chronicles, responds to, and advances the leading theories in the public relations discipline. Taking up the work begun by the books Public Relations Theory and Public Relations Theory II, this volume offers completely original m...Daugiau...
The Handbook of Strategic Communication brings together work from leading scholars and practitioners in the field to explore the many practical, national and cultural differences in modern approaches to strategic communication. Designed to provide a...Daugiau...
Communication is a core function of every human organization so when you work with communication you are working with the very core of the organization. Written for students, academics, and professionals, Strategic Communication Theory and Practice:...Daugiau...
A guide to strategic communication that can be applied across a range of subfields at all three levels--grand strategic, strategic, and tactical communication-- Communication is a core function of every human organization so when you work w...Daugiau...
Beginning with the basic premise that public relations can best be understood as a specialized type of communication, the contributors to this volume establish public relations as a vital and viable realm for communication research and theory develop...Daugiau...
The public relations landscape has changed dramatically from what it was in 1989, when the original Public Relations Theory volume was published. Reflecting the substantial shifts in the intervening years, Public Relations Theory II,...Daugiau...
As a sequel to the original title published in 1989, this collection explains the Excellence theory of public relations, applies theories from other disciplines to public relations, and explores the role public relations plays in nation building, cri...Daugiau...
Ši knyga nebeleidžiama, tačiau mes Jums pranešime naudoto egzemplioriaus kainą
This book provides a comprehensive, balanced introduction to communication research methods. Designed for readers who have little or no familiarity with research methods, this book helps one become a more knowledgeable and com...Daugiau...
Ši knyga nebeleidžiama, tačiau mes Jums pranešime naudoto egzemplioriaus kainą
A casebook of research articles with editorial analysis. Appropriate for advanced undergrad and graduate courses in communication research methods, as a supplement. ...Daugiau...
Beginning with the basic premise that public relations can best be understood as a specialized type of communication, the contributors to this volume establish public relations as a vital and viable realm for communication research and theory develop...Daugiau...
