This book presents an edited collection of chapters from academic and industry expert contributors focusing on the directions of blockchain cryptocurrency from leading authorities in their field providing the cutting-edge and timely insights in th...Daugiau...
This state-of-the-art handbook provides a comprehensive review of recent research and academic thought on the relationship between marketing and sustainability. It combines a micro-marketing approach considering how to market more sustainable go...Daugiau...
This book tells the stories of a selection of successful small business enterprises. It is not an account of financial success or brand share, it is a collection of narratives about the journeys made by inspiring, determined, innovative individual...Daugiau...
Increasing evidence of environmental deterioration in emerging markets, climate change, and consequences of environmental waste have compelled not only businesses but also consumers to reduce the environmental burden, mitigate waste and preserve r...Daugiau...
Ethical approaches to marketing offers a dynamic and inspiring perspective on how powerful marketing can have a positive and ethical impact on society. It brings together a wealth of internationally acclaimed academics who share their thoughts on...Daugiau...
Increasing evidence of environmental deterioration in emerging markets, climate change, and consequences of environmental waste have compelled not only businesses but also consumers to reduce the environmental burden, mitigate waste and preserve r...Daugiau...
(Išleidimo metai: 23-Aug-2021, Hardback, Leidėjas: De Gruyter Oldenbourg, ISBN-13: 9783110655650)
The handbook will comprise an anthology of contributed chapters from leading international academics reflecting research on different aspects of social and ethical marketing that are drawn from various industries and sectors. So...Daugiau...
Engaging with Stakeholders contends that meaningful and constructive stakeholder engagement efforts should be rooted in a deep relational process of shared understanding, expectations, and viewpoints, through honest, continued dialogue between sta...Daugiau...
