Unique and timely, this Research Handbook on Luxury Branding explores and takes stock of the current body of knowledge on luxury branding, as well as offering direction for future research and management in the field. Featuring contribut...Daugiau...
Unique and timely, this Research Handbook on Luxury Branding explores and takes stock of the current body of knowledge on luxury branding, as well as offering direction for future research and management in the field. Featuring contributions from an...Daugiau...
The task of encouraging employees to build and strengthen an organization s brand image that is, encouraging them to act as brand champions is a challenge for businesses high in customer interaction. In this effort, supervisors play a ......Daugiau...
