With increased competition from new wine-producing countries and substitute products, declining wine consumption, climate change, health crises and geopolitical contexts, the wine industry has been facing serious difficulties in recent years. Paradox...Daugiau...
With increased competition from new wine-producing countries and substitute products, declining wine consumption, climate change, health crises and geopolitical contexts, the wine industry has been facing serious difficulties in recent years. Paradox...Daugiau...
(Išleidimo metai: 01-Oct-2023, PDF+DRM, Leidėjas: ISTE Editions Ltd, ISBN-13: 9781784069568)
Concurrence accrue des nouveaux pays producteurs et des produits de substitution, deconsommation de vin, changement climatique, crise sanitaire ou contextes geopolitiques, la filiere viticole se retrouve depuis quelques annees confrontee a de graves...Daugiau...
Management et marketing du vin presente les defis et les enjeux auxquels se trouve confrontee la filiere vitivinicole francaise.A partir des travaux de chercheurs en marketing et en management appliques au secteur vitivinicole francais, louvrage ana...Daugiau...
Foued Cheriet, Carole Maurel, Paul Amadieu, Herve Hannin
(Išleidimo metai: 09-Oct-2020, PDF+DRM, Leidėjas: ISTE Ltd and John Wiley & Sons Inc, ISBN-13: 9781119777427)
This work highlights the new challenges facing the French wine industry and the issues that arise from it. Written on the basis of academic work and field studies, conducted by a group of Montpellier academics in Economics and Management Sciences (Gr...Daugiau...
Foued Cheriet, Carole Maurel, Paul Amadieu, Herve Hannin
(Išleidimo metai: 29-Sep-2020, EPUB+DRM, Leidėjas: ISTE Ltd and John Wiley & Sons Inc, ISBN-13: 9781119777410)
This work highlights the new challenges facing the French wine industry and the issues that arise from it. Written on the basis of academic work and field studies, conducted by a group of Montpellier academics in Economics and Management Sciences (Gr...Daugiau...
