(Išleidimo metai: 12-Mar-2024, EPUB+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040002674)
Human consumption is multi- faceted and so requires inter- disciplinary exploration in order to explain a spectrum of experiences that is at once particular and allpervading. Consumer choice is a microcosm of human activity which transcends the purvi...Daugiau...
(Išleidimo metai: 12-Mar-2024, PDF+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040002551)
Human consumption is multi- faceted and so requires inter- disciplinary exploration in order to explain a spectrum of experiences that is at once particular and allpervading. Consumer choice is a microcosm of human activity which transcends the purvi...Daugiau...
The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Its style of management is marked by its adherence to the criteria of goal separation, participation in marketing transactions, entrepreneuria...Daugiau...
The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Its style of management is marked by its adherence to the criteria of goal separation, participation in marketing transactions, entrepreneuria...Daugiau...
Intentional behaviorism is a philosophy of psychology that seeks to ascertain the place and nature of cognitive explanation of behavior by empirically determining the scope of an extensional account of behavior based on the limitations of a behaviora...Daugiau...
Intentional behaviorism is a philosophy of psychology that seeks to ascertain the place and nature of cognitive explanation of behavior by empirically determining the scope of an extensional account of behavior based on the limitations of a behaviora...Daugiau...
(Išleidimo metai: 16-Oct-2017, PDF+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781317677390)
Context and Cognition in Consumer Psychology is concerned with the psychological explanation of consumer choice. It pays particular attention to the roles of perception and emotion in accounting for consumers actions and their interaction with the d...Daugiau...
(Išleidimo metai: 16-Oct-2017, EPUB+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781317677383)
Context and Cognition in Consumer Psychology is concerned with the psychological explanation of consumer choice. It pays particular attention to the roles of perception and emotion in accounting for consumers actions and their interaction with the d...Daugiau...
Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for todays consumer. Confronted by competing brands and products, services, and e-tailed opportunities that are b...Daugiau...
(Išleidimo metai: 12-Feb-2016, PDF+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781134472178)
A striking characteristic of addictive behavior is the pursuit of immediate reward at the risk of longer-term detrimental outcomes. It is typically accompanied by the expression of a strong desire to cease from or at least control consumption that ha...Daugiau...
(Išleidimo metai: 12-Feb-2016, EPUB+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781134472246)
A striking characteristic of addictive behavior is the pursuit of immediate reward at the risk of longer-term detrimental outcomes. It is typically accompanied by the expression of a strong desire to cease from or at least control consumption that ha...Daugiau...
(Išleidimo metai: 29-Jan-2016, PDF+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781317332961)
This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. The model offers a unique and ori...Daugiau...
(Išleidimo metai: 29-Jan-2016, EPUB+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781317332954)
This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. The model offers a unique and ori...Daugiau...
Serija: Routledge Companions in Marketing, Advertising and Communication
(Išleidimo metai: 20-Aug-2015, EPUB+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781317913450)
The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy. Edi...Daugiau...
Serija: Routledge Companions in Marketing, Advertising and Communication
(Išleidimo metai: 20-Aug-2015, PDF+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781317913467)
The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy. Edi...Daugiau...
(Išleidimo metai: 05-Dec-2014, EPUB+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781317565901)
This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing...Daugiau...
(Išleidimo metai: 05-Dec-2014, PDF+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781317565918)
This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing...Daugiau...
(Išleidimo metai: 15-Sep-2014, PDF+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781317647003)
This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and control of effective plans. The information requirements of marketing management are highlighted and...Daugiau...
(Išleidimo metai: 15-Sep-2014, PDF+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781317647249)
This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Al...Daugiau...
(Išleidimo metai: 15-Sep-2014, EPUB+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781317647232)
This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Al...Daugiau...
