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El. knyga: Consumers in Context: The BPM Research Program

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  • Formatas: 572 pages
  • Serija: Routledge Revivals
  • Išleidimo metai: 29-Jan-2016
  • Leidėjas: Routledge
  • Kalba: eng
  • ISBN-13: 9781317332954
Kitos knygos pagal šią temą:
Consumers in Context: The BPM Research ProgramDidesnis paveikslėlis
  • Formatas: 572 pages
  • Serija: Routledge Revivals
  • Išleidimo metai: 29-Jan-2016
  • Leidėjas: Routledge
  • Kalba: eng
  • ISBN-13: 9781317332954
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This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed.

The model offers a unique and original behaviour-based theory of consumer choice. In seeking to answer the question ‘where does consumer choice take place?’ by drawing upon behavioural psychology, Foxall presents an exciting challenge to previous theories whose emphasis has been on the internal working of the consumer’s mind in reaching rational decisions and choices.

Bringing alive the important subject of economic consumption, this seminal volume will be of great interest to students and researchers in consumer research.

List of figures; List of tables; Preface; Acknowledgements; Part 1:
Introduction;
1. An approach to consumer psychology; Part 2: Provenance;
2.
The treatment of attitude in consumer research
3. Consumers intentions and
behaviour: a note on research and a challenge to researchers
4. Predicting
consumer choice in new product development: attitudes, intentions and
behaviour revisited
5. The behavioural analysis of consumer choice: issues
for theory and research
6. Consumer theory: some contributions of a
behavioural analysis of choice
7. The role of radical behaviourism in the
explanation of consumer choice
8. Radical behaviourism and consumer research:
theoretical promise and empirical problems; Part 3: Exposition;
9. Situated
consumer behaviour: a behavioural interpretation of purchase and consumption
10. The Behavioural Perspective Model of purchase and consumption: from
consumer theory to marketing management
11. The consumer situation: an
integrative model for research in marketing
12. Environment-impacting
consumer behaviour: an operant analysis
13. Behaviour analysis and consumer
psychology
14. Consumer choice as an evolutionary process: an operant
interpretation of adopter behaviour; Part 4: Denouement;
15. Science and
interpretation in consumer research: a radical behaviourist perspective; Name
index; Subject index
Gordon Foxall
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