The Continuum of Consumer Choice provides a novel view of consumer choice based on the temporal horizon of the consumer, giving rise to a spectrum of consumption styes from the everyday to the extreme....Daugiau...
This book explores neurophilosophy in relation to the explanation of addiction in the context of the whole range of human consumption from routine purchasing to extreme compulsion....Daugiau...
This work pays particular attention to the roles of perception and emotion in accounting for consumers actions and their interaction with the desires and beliefs in terms of which consumer choice is frequently analyzed....Daugiau...
This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. Bringing alive the important sub...Daugiau...
This book presents a structured approach to consumer research , showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours....Daugiau...
