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El. knyga: Corporate Innovation (RLE Marketing): Marketing and Strategy [Taylor & Francis e-book]

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  • Taylor & Francis e-book
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Corporate Innovation (RLE Marketing): Marketing and StrategyDidesnis paveikslėlis
Kitos knygos pagal šią temą:
Taylor & Francis e-booksMore info about Taylor & Francis e-books
Partnerių interneto svetainė: https://www.taylorfrancis.com/books/9781315762128

This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.

Part 1: Effective Innovation
1. Introduction to Part
1. 2. Innovation in Perspective
3. Strategies of Innovation
4. Marketing-oriented Innovation Part 2: Innovative Buying
5. Introduction to Part 2
6. Patterns of Adoption and Diffusion
7. Innovative Behaviour Part 3: New Product Development
8. Introduction to Part 3
9. The Location and Evaluation of Marketing Opportunities
10. The Development and Testing of New Products Part 4: Conclusion
11. Marketing, Innovation and Strategy

Multivolume collection by leading authors in the field
Pastovi nuoroda: https://www.kriso.lt/db/9781315762128_pe.html
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