(Išleidimo metai: 03-Mar-2023, PDF+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781000842883)
This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme.Throughout, attention is paid to balancing theory with practical application...Daugiau...
(Išleidimo metai: 03-Mar-2023, EPUB+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781000842937)
This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme.Throughout, attention is paid to balancing theory with practical application...Daugiau...
(Išleidimo metai: 15-Feb-2021, EPUB+DRM, Leidėjas: Oxford University Press, ISBN-13: 9780192572578)
Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to...Daugiau...
Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective, providing students with a practical planning system and a seven-step approach to creating a comprehensive...Daugiau...
Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective, providing students with a practical planning system and a seven-step approach to creating a comprehensive...Daugiau...
Richard Rosenbaum-Elliott, Larry Percy, Professor Simon Pervan
(Išleidimo metai: 12-Jul-2018, EPUB+DRM, Leidėjas: Oxford University Press, ISBN-13: 9780192523075)
A brand is not merely a representation of a product: it is an emotional and symbolic perception we develop that influences our thoughts, feeling, and behaviour. Strategic Brand Management is the only textbook to go beyond the standard branding models...Daugiau...
Richard Rosenbaum-Elliott, Larry Percy, Professor Simon Pervan
(Išleidimo metai: 12-Jul-2018, PDF+DRM, Leidėjas: Oxford University Press, ISBN-13: 9780192518651)
A brand is not merely a representation of a product: it is an emotional and symbolic perception we develop that influences our thoughts, feeling, and behaviour. Strategic Brand Management is the only textbook to go beyond the standard branding models...Daugiau...
(Išleidimo metai: 01-May-2014, EPUB+DRM, Leidėjas: Taylor & Francis Inc, ISBN-13: 9781317952466)
From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds, the case studies presented in Marketing Research That Pays Off offer you insight into how actual companies have used market research to successfully sol...Daugiau...
(Išleidimo metai: 01-May-2014, PDF+DRM, Leidėjas: Taylor & Francis Inc, ISBN-13: 9781317952473)
From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds, the case studies presented in Marketing Research That Pays Off offer you insight into how actual companies have used market research to successfully sol...Daugiau...
