For undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management. Understand and formulate rigorous marketing strategies and differential advantage in todays marketplace Ma...Daugiau...
For undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management. Understand and formulate rigorous marketing strategies and differential advantage in todays marketplace Ma...Daugiau...
Serija: Routledge Library Editions: The Economics and Business of Technology
(Išleidimo metai: 09-Apr-2018, EPUB+DRM, Leidėjas: Taylor & Francis Inc, ISBN-13: 9781351141222)
This book, originally published in 1984, established the need for a strategic managerial response to the new technology, which relies on an understanding of the real effects of technology - on organisational structure, manageemnt style and employee r...Daugiau...
Serija: Routledge Library Editions: The Economics and Business of Technology
(Išleidimo metai: 09-Apr-2018, PDF+DRM, Leidėjas: Taylor & Francis Inc, ISBN-13: 9781351141239)
This book, originally published in 1984, established the need for a strategic managerial response to the new technology, which relies on an understanding of the real effects of technology - on organisational structure, manageemnt style and employee r...Daugiau...
Serija: Routledge Library Editions: The Economics and Business of Technology
(Išleidimo metai: 09-Apr-2018, PDF+DRM, Leidėjas: Taylor & Francis Inc, ISBN-13: 9781351131865)
This book, originally published in 1984, established the need for a strategic managerial response to the new technology, which relies on an understanding of the real effects of technology - on organisational structure, manageemnt style and employee r...Daugiau...
Serija: Routledge Library Editions: The Economics and Business of Technology
(Išleidimo metai: 09-Apr-2018, EPUB+DRM, Leidėjas: Taylor & Francis Inc, ISBN-13: 9781351131858)
This book, originally published in 1984, established the need for a strategic managerial response to the new technology, which relies on an understanding of the real effects of technology - on organisational structure, manageemnt style and employee r...Daugiau...
(Išleidimo metai: 03-Nov-2016, EPUB+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781135050238)
Market-Led Strategic Change, 5th edition, has been fully revised and updated to reflect the realities of 21st century business and the practical issues for managers in the process of going to market. The world of business has changed dramatically, wi...Daugiau...
(Išleidimo metai: 03-Nov-2016, PDF+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781135050245)
Market-Led Strategic Change, 5th edition, has been fully revised and updated to reflect the realities of 21st century business and the practical issues for managers in the process of going to market. The world of business has changed dramatically, wi...Daugiau...
(Išleidimo metai: 19-Sep-2014, PDF+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781317642701)
Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines: The study of the organisational...Daugiau...
(Išleidimo metai: 19-Sep-2014, EPUB+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781317642695)
Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines: The study of the organisational...Daugiau...
(Išleidimo metai: 15-Sep-2014, EPUB+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781317645344)
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniqu...Daugiau...
(Išleidimo metai: 15-Sep-2014, EPUB+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781317652762)
This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book describes...Daugiau...
(Išleidimo metai: 15-Sep-2014, PDF+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781317645351)
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniqu...Daugiau...
(Išleidimo metai: 15-Sep-2014, EPUB+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781317654001)
This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market conce...Daugiau...
(Išleidimo metai: 15-Sep-2014, PDF+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781317654018)
This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market conce...Daugiau...
(Išleidimo metai: 15-Sep-2014, PDF+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781317652779)
This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book describes...Daugiau...
David W. Cravens, Kenneth Le Meunier-FitzHugh, Nigel F. Piercy
Serija: Oxford Handbooks
(Išleidimo metai: 22-Nov-2012, PDF+DRM, Leidėjas: Oxford University Press, ISBN-13: 9780191641749)
The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading academics in the field of sales and marketing management. Sales theory is experiencing a renaissance driven by a number of factors, including building pr...Daugiau...
David W. Cravens, Kenneth Le Meunier-FitzHugh, Nigel F. Piercy
Serija: Oxford Handbooks
(Išleidimo metai: 22-Nov-2012, EPUB+DRM, Leidėjas: Oxford University Press, ISBN-13: 9780191641756)
The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading academics in the field of sales and marketing management. Sales theory is experiencing a renaissance driven by a number of factors, including building pr...Daugiau...
(Išleidimo metai: 02-Oct-2012, EPUB+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781136010255)
Tales from the Marketplace: Stories of Revolution, Reinvention and Renewal is a highly innovative approach to building an understanding of the realities of market-led strategic change in companies. It provides an engaging, honest, and effective und...Daugiau...
(Išleidimo metai: 02-Oct-2012, PDF+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781136010262)
Tales from the Marketplace: Stories of Revolution, Reinvention and Renewal is a highly innovative approach to building an understanding of the realities of market-led strategic change in companies. It provides an engaging, honest, and effective und...Daugiau...
