(Išleidimo metai: 15-Apr-2019, PDF+DRM, Leidėjas: Taylor & Francis Inc, ISBN-13: 9781351208307)
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of...Daugiau...
(Išleidimo metai: 15-Apr-2019, EPUB+DRM, Leidėjas: Taylor & Francis Inc, ISBN-13: 9781351208291)
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of...Daugiau...
(Išleidimo metai: 17-Feb-2017, PDF+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781317225461)
Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, thi...Daugiau...
(Išleidimo metai: 17-Feb-2017, EPUB+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781317225454)
Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, thi...Daugiau...
