Nor Aida Abdul Rahman, T.C. Melewar, Pantea Foroudi, Suraksha Gupta
Serija: Routledge Studies in Marketing
(Išleidimo metai: 05-Mar-2024, PDF+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781003857822)
The academic and scholarly interest in the subject of branding in both the consumer and industrial markets has grown substantially in the dynamic post-pandemic environment. The growth in research outputs by a handful of business scholars explains the...Daugiau...
Nor Aida Abdul Rahman, T.C. Melewar, Pantea Foroudi, Suraksha Gupta
Serija: Routledge Studies in Marketing
(Išleidimo metai: 05-Mar-2024, EPUB+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781003857846)
The academic and scholarly interest in the subject of branding in both the consumer and industrial markets has grown substantially in the dynamic post-pandemic environment. The growth in research outputs by a handful of business scholars explains the...Daugiau...
Even before the outbreak of COVID-19, scholars and marketers alike were paying increased attention to the complex array of stakeholders that corporations need to address to maintain a strong brand, identity, and reputation. To date, however, little e...Daugiau...
Even before the outbreak of COVID-19, scholars and marketers alike were paying increased attention to the complex array of stakeholders that corporations need to address to maintain a strong brand, identity, and reputation. To date, however, little e...Daugiau...
(Išleidimo metai: 29-Jul-2021, EPUB+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781000382211)
Brands - corporate, products, service - today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image...Daugiau...
(Išleidimo metai: 29-Jul-2021, PDF+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781000382174)
Brands - corporate, products, service - today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image...Daugiau...
Scholarly studies of value creation for consumer experience constitute a very fragmented field, spanning the disciplines of design, branding and marketing. The Value of Design in Retail and Branding creates a much-needed bridge between different disc...Daugiau...
Scholarly studies of value creation for consumer experience constitute a very fragmented field, spanning the disciplines of design, branding and marketing. The Value of Design in Retail and Branding creates a much-needed bridge between different disc...Daugiau...
Pantea Foroudi, Chiara Mauri, Charles Dennis, T C Melewar
(Išleidimo metai: 28-Nov-2019, PDF+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781317080657)
Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisatio...Daugiau...
Pantea Foroudi, Chiara Mauri, Charles Dennis, T C Melewar
(Išleidimo metai: 28-Nov-2019, EPUB+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781317080640)
Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisatio...Daugiau...
(Išleidimo metai: 13-Feb-2019, PDF+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9780429642609)
University branding has increased substantially, due to demands on universities to enrol greater numbers of students, rising tuition fees, the proliferation of courses, the growing internationalization of universities, financial pressures, and...Daugiau...
(Išleidimo metai: 13-Feb-2019, EPUB+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9780429639432)
University branding has increased substantially, due to demands on universities to enrol greater numbers of students, rising tuition fees, the proliferation of courses, the growing internationalization of universities, financial pressures, and...Daugiau...
(Išleidimo metai: 06-Dec-2017, EPUB+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781317112235)
Islamic Marketing and Branding: Theory and Practice provides a concise mix of theory, primary research findings and practice that will engender confidence in both students and practitioners alike by means of the case study included in each chapter. T...Daugiau...
(Išleidimo metai: 06-Dec-2017, PDF+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781317112242)
Islamic Marketing and Branding: Theory and Practice provides a concise mix of theory, primary research findings and practice that will engender confidence in both students and practitioners alike by means of the case study included in each chapter. T...Daugiau...
Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text fr...Daugiau...
This core adoptable textbook provides a comprehensive treatment of branding in Asia, focusing on a wide range of key Asian countries including China, India, Japan, South Korea and members of ASEAN. This edited collection includes a unique blend of th...Daugiau...
Recently, many researchers have found that their work crosses the borders of design, branding and marketing. This orientation finds itself in contrast to the generally discipline-delineated world of academic journal publishing where cross-sector stud...Daugiau...
Recently, many researchers have found that their work crosses the borders of design, branding and marketing. This orientation finds itself in contrast to the generally discipline-delineated world of academic journal publishing where cross-sector stud...Daugiau...
(Išleidimo metai: 10-Apr-2015, EPUB+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781317950905)
A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professio...Daugiau...
(Išleidimo metai: 10-Apr-2015, PDF+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781317950912)
A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professio...Daugiau...
