Scholarly studies of value creation for consumer experience constitute a very fragmented field, spanning the disciplines of design, branding and marketing. The Value of Design in Retail and Branding creates a much-needed bridge between different disciplines involved in retail design, bringing together a range of research and insights for practice in these disciplines, improving the impact of design.
Here Katelijn Quartier, Ann Petermans, TC Melewar and Charles Dennis bring together a team of field-leading, practice-based experts in order to offer an interdisciplinary, practice-oriented inquiry into how design plays a key role in defining a successful retail environment and experience. In four sections organised around the concepts of design, experience, context, and interdisciplinarity, contributors highlight how to achieve impactful branding and retail-experience design through a focus on such issues as local relevance and storytelling. As each chapter concludes by explaining how its findings can feed into practice, this book begins filling the gap between academic journals and visual case studies, ultimately providing fertile ground for further debate around best practice.
For its interdisciplinary approach, its scholarly rigour, and its clearly articulated implications for practice, The Value of Design in Retail and Branding is of interest to scholars of design, branding and marketing as well as to practitioners within these fields.
Introduction; A.Petermans and K.Quartier
The value of DESIGN
Chapter
1. Conceptualizing customer value in physical retail: A marketing
perspective; Leroi-Werelds, S.
Chapter
2. Appreciating and judging the design of independent retailers
blended concepts; Madsen, S. and Petermans, A.
Chapter
3. The Added Value of designing by crossmodal correspondences; Adams,
C. and Vanrie, J.
Chapter
4. Fashion & Lifestyle Brands: Story-telling within purpose-led
brands in order to contribute to growth; Marciniak, R. and Charles, E.
The value of EXPERIENCE
Chapter
5. The influence of economic theories on the value of retail design,
a designers perspective; De Wet, M. and Prinsloo, I.
Chapter
6. The added value of retail design for a new age of consumerism;
Khaneja, S.
Chapter
7. The Triangular Designers Space: Methodical Approach to Balance
Brand Typicality and Novelty; Mulder-Nijkamp, M., Wouter, E., de Kok, E. and
ten Klooster, R.
Chapter
8. The Importance of Warmth in Brand Design; Kim, S., Moore, S. &
Murray, K.B.
The value of CONTEXT
Chapter
9. Virtually the same: understanding the consumer experience in an
omnichannel environment; Reid, L., Marvell, A., Parker, D. and Ward, P.
Chapter
10. Retail Design as a Communication Strategy: Exploring Customer
Experience via Eye-tracking; Janssens, K., Beckers, C. and Quartier, K.
Chapter
11. Exploring in-store shopping experiences and resultant purchasing
influence: an autoethnographic approach; Lloyd-Parkes, E. and Deacon, J.
Chapter
12. Designing valuable Experiential Retail Environments: a review of
the design process; Servais, E., Vanrie, J. and Quartier, K.
The value of INTERDISCIPLINARITY
Chapter
13. The interlink between sensorial and meaning properties of a
retail design and brand assets: a comparison of three grocery store designs;
Adams, C. and Quartier, K.
Chapter
14. Local collaboration in retail design: a strategy for localising
global brands; Khan, Z.
Chapter
15. Evidencing Value Creation in Value Co-creation: A Case Study of
Singapores Second Largest Banking Group ; Yam, M.-Y. and Lee, A.
Chapter
16. Environmental simulation techniques in retailing: a review from a
store atmospheric and customer experience perspective; Petermans, A., Doucé,
L. and Willems, K.
Conclusion; K.Quartier and A.Petermans
Katelijn Quartier is Assistant Professor of Retail Design at Hasselt University, where she is academic director of the Retail Design Lab Knowledge Center.
Ann Petermans is Assistant Professor at the Faculty of Architecture and Arts at Hasselt University, where she works on designing for experience in designed environments, for diverse user groups and subjective well-being.
T C Melewar is Professor of Marketing and Strategy at Middlesex University, London.
Charles Dennis is a Professor of Consumer Behaviour in the Department of Branding & Tourism at Middlesex University, London.
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