The global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition focuses on fundamental aspects such as accessibility and the fast-moving pace of modern marketing. Covering a wide range of c...Daugiau...
This important book examines how the growing field of cybernetic psychology - the study of the creative complexity of the mind - can be applied to a range of different realms, tapping into the unconscious potential within us all. Cybernetic...Daugiau...
This important book examines how the growing field of cybernetic psychology - the study of the creative complexity of the mind - can be applied to a range of different realms, tapping into the unconscious potential within us all. Cybernetic psycholo...Daugiau...
Consolidate your knowledge of marketing management with this bestselling text. Marketing Management, 4th edition, is considered by many as the authoritative text on the subject. The textbook covers a wide range of concepts and issues, acc...Daugiau...
The book brings together the current knowledge and future perspectives of the complex physiology and pathophysiology of gut-liver interactions in health and disease. It provides readers with a unique overview and access to knowledge that cannot be...Daugiau...
Ši knyga nebeleidžiama, tačiau mes Jums pranešime naudoto egzemplioriaus kainą
The classic Marketing Management is an undisputed global best-seller an encyclopaedia of marketing considered by many as the authoritative book on the subject. This third European edition keeps the accessibility, theoretical rigour and managerial r...Daugiau...
Ši knyga nebeleidžiama, tačiau mes Jums pranešime naudoto egzemplioriaus kainą
All the accessibility, theoretical rigour and managerial relevance of the global best-seller Marketing Management plus European structure, European examples, the work of European academics and bespoke online resources....Daugiau...
(Išleidimo metai: 23-Mar-2013, Paperback / softback, Leidėjas: Springer-Verlag New York Inc., ISBN-13: 9781475788693)
Retailing and consumer patronage behavior constitute fascinating research areas within the field of marketing. Retailing contributes to an increasing proportion of gross national products and employment but is, however, also faced with problems and o...Daugiau...
Michael W Hansen, Marcus M Larsen, Torben Pedersen, Bent Petersen
(Išleidimo metai: 30-Aug-2010, Paperback / softback, Leidėjas: Copenhagen Business School Press, ISBN-13: 9788763002363)
The authors (all of Copenhagen Business School, Denmark) analyze seven case studies of foreign direct investments made by Danish multinational corporations in China and India. The focus of the case studies is on how flagship firms managed the strateg...Daugiau...
(Išleidimo metai: 17-Aug-2006, Paperback / softback, Leidėjas: Copenhagen Business School Press, ISBN-13: 9788763001915)
The design of an effective global value chain is a major challenge to company managers of today. Just think of the managerial difficulties in configuring the value chain so that shifting comparative advantages of developed and developing countries a...Daugiau...
(Išleidimo metai: 10-May-2004, Hardback, Leidėjas: Springer-Verlag New York Inc., ISBN-13: 9781402079542)
Todays interface between retailers and consumers is highly dynamic. Problems and opportunities like increased product complexity, rapidly changing consumer expectations, and the introduction of new technologies point to the need for explaining and u...Daugiau...
