How can you know, before you choose your subject, what it will be like? How is it possible to make an informed decision? Look no further. Studying Business at University provides new and prospective undergraduates with a concise and easy-to-read ins...Daugiau...
Behavior Space proposes that corporations do not design products or services anymore: they design behavior spaces. Facebook is not a product, not a technology, but a behavior space. Innovation is the creation of a new behavior space. The product or...Daugiau...
In Conceptions of Professionalism, the authors present the results of research into understanding what professionalism means to those individuals who are CERTIFIED FINANCIAL PLANNER⢠professionals and how they conceive of acting professionally. Fin...Daugiau...
The Case Study method of teaching and learning provides an important function in management education, but employing it effectively can be a challenge. This book provides practical insights, tools and approaches for case teaching and writing, drawin...Daugiau...
Keeping a focus on the ethnic group as the unit of analysis, combining ethnic marketing and ethnic entrepreneurship theories provides intelligence about contemporary ethnic marketing and practice perspectives....Daugiau...
Uncertainty affects us in our everyday lives, and in a wide range of situations but how do individuals and indeed organisations respond to uncertainty and how does it impact their decision-making and actions? Based on the latest developments in acad...Daugiau...
Women and Sustainability in Business: A Global Perspective, brings together original research from a dozen countries, concerning the issues and challenges facing women in sustainable business. This is a recurrent topic among researchers, regulators,...Daugiau...
Cyber Security Management places security management in a holistic context and outlines how the strategic marketing approach can be used to underpin cyber security in partnership arrangements. The book is unique because it integrates material that i...Daugiau...
Universities have become essential players in the generation of knowledge and innovation. Through the commercialization of technology, they have developed the ability to influence regional economic growth. By examining different commercialization mo...Daugiau...
An invited selection of the younger generation of scholars within the field of entrepreneurship research adopt a critical and constructive posture on what has been achieved in entrepreneurship research, the main assumptions which underly it, but als...Daugiau...
This title is a state-of-the-art guide to designing, implementing, and evaluating a customer value strategy in service, technology, and information-based organizations. It will give students and managers an edge in improving their marketing operatio...Daugiau...
Fully updated to be aligned with the PMBOK® Guide, Sixth Edition, this study guide is structured per the 2015 PMP® ECO, which is the blueprint for the PMP® exam. The study guide has a chapter of 50 questions for each performance domain in the ECO an...Daugiau...
This book shows how powerful global learning systems are rapidly forming and linking the rich world with the world of the poor and developing nations. It introduces new theories and concepts in several fields (economics, development, learning, techn...Daugiau...
This book combines theory, empirical research, and practical, international case studies to provide students with a comprehensive resource that demonstrates theories on gender alongside their operation in everyday workplace situations....Daugiau...
This study guide bridges the gap between your degree and your future career by bridging the gap between your study skills and professional development. Designed to be a companion throughout your business and management degree, it keeps you focused t...Daugiau...
