The gold standard for todays marketing management student. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday, and in or...Daugiau...
Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers....Daugiau...
For courses in Sales and Personal Selling. Utilize cutting-edge personal selling techniques to navigate the information revolution era Selling Today: Partnering to Create Value he...Daugiau...
For courses in brand management. This ISBN is for the Pearson eText combo card, which includes the Pearson eText and loose-leaf print edition (delivered by mail)....Daugiau...
Ši knyga nebeleidžiama, tačiau mes Jums pranešime naudoto egzemplioriaus kainą
Revel™ is Pearson’s newest way of delivering our respected content. Fully digital and highly engaging, Revel replaces the textbook and gives students everything they need for the course. Informed by extensive resear...Daugiau...
Ši knyga nebeleidžiama, tačiau mes Jums pranešime naudoto egzemplioriaus kainą
These videos are tied to the most pertinent topics in your course. By highlighting exciting and interesting discussion topics, the video clips help deliver key concepts to students....Daugiau...
Ši knyga nebeleidžiama, tačiau mes Jums pranešime naudoto egzemplioriaus kainą
These videos are tied to the most pertinent topics in the text. By highlighting exciting and interesting discussion topics, the video clips help deliver key concepts to students....Daugiau...
Ši knyga nebeleidžiama, tačiau mes Jums pranešime naudoto egzemplioriaus kainą
Reality Selling Today Video Series. In response to high demand from instructors, the Reality Selling Today Video Series, introduced in the eleventh edition, was expanded. The twelfth edition offers five new video sets with accompanying chapter-openi...Daugiau...
