Marketing involves a wide range of professions, activities and tools and it plays an increasingly important role in our lives. But what exactly is marketing and how did it come to assume such importance? Who are the marketing professionals, what ex...Daugiau...
Marketing involves a wide range of professions, activities and tools and it plays an increasingly important role in our lives. But what exactly is marketing and how did it come to assume such importance? Who are the marketing professionals, what ex...Daugiau...
Take control of your personal brand and become a person of influence today. Everyone has a personal brand. You have a personal brand with the people you work with, the people you love, the people who serve you your morning coffee and...Daugiau...
Foued Cheriet, Carole Maurel, Paul Amadieu, Herve Hannin
(Išleidimo metai: 22-Sep-2024, Hardback, Leidėjas: ISTE Ltd and John Wiley & Sons Inc, ISBN-13: 9781786308740)
With increased competition from new wine-producing countries and substitute products, declining wine consumption, climate change, health crises and geopolitical contexts, the wine industry has been facing serious difficulties in recent years. Paradox...Daugiau...
(Išleidimo metai: 12-Sep-2024, Hardback, Leidėjas: ISTE Ltd and John Wiley & Sons Inc, ISBN-13: 9781786308504)
Digital transformation has shaped a new landscape for companies and their customers, offering companies a wealth of data with which to develop customer knowledge. However, this evolution is just one of many transformations in customer marketing wi...Daugiau...
With the shift from copywriting and public relations writing to content writing, writers in all communications fields must learn new ways to reach their audiences. Messaging has moved from brand-centric selling to information-to-consumer storytellin...Daugiau...
(Išleidimo metai: 31-Jul-2024, Paperback / softback, Leidėjas: John Wiley & Sons Australia Ltd, ISBN-13: 9781394270811)
Are you ready to supercharge your sales? When it comes to growing a business, its no longer about what you sell, but how you sell it. Whether youre just starting out, upgrading your side hustle or wanting to grow your existi...Daugiau...
(Išleidimo metai: 25-May-2023, Hardback, Leidėjas: John Wiley and Sons Ltd, ISBN-13: 9780857089557)
After reading over two hundred and sixty sales books and listening to over a hundred on Audible, it became frustratingly apparent that there were no answers to everyday sales challenges. There were some good techniques and interesting ideas; however...Daugiau...
(Išleidimo metai: 08-Apr-2022, Hardback, Leidėjas: ISTE Ltd and John Wiley & Sons Inc, ISBN-13: 9781786307576)
The notion of customer orientation is becoming a necessity rather than a choice for many companies. It is a lasting response to competitive pressure and supports the company in a renewed definition of its mission, beyond direct economic gain. Within...Daugiau...
Chapter One sets the foundation for the discussion that unfolds in subsequent chapters. It explores the defining nature and constructive role of public relations. This detective work looks for evidence, or the DNA of public relations, that defines i...Daugiau...
Updating the 4th Edition of Media Selling, published in 2009, has been challenging because of the exponential changes in the media, especially in digital advertising, which in 2016 toppled television as the number-one advertising medium, and in the...Daugiau...
(Išleidimo metai: 18-Apr-2020, Other digital carrier, Leidėjas: Wiley-Blackwell, ISBN-13: 9781119721338)
Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance o...Daugiau...
(Išleidimo metai: 31-Mar-2020, Hardback, Leidėjas: ISTE Ltd and John Wiley & Sons Inc, ISBN-13: 9781786305800)
Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance o...Daugiau...
(Išleidimo metai: 14-Feb-2020, Hardback, Leidėjas: ISTE Ltd and John Wiley & Sons Inc, ISBN-13: 9781786304575)
Brands, which are major economic entities and major symbols of market mediations, are increasingly appearing in the social arena as cultural actors in their own right. Their quest for social legitimacy and to have control over the markets goes bey...Daugiau...
(Išleidimo metai: 14-Jan-2020, Other digital carrier, Leidėjas: Wiley-Blackwell, ISBN-13: 9781119694540)
Brands, which are major economic entities and major symbols of market mediations, are increasingly appearing in the social arena as cultural actors in their own right. Their quest for social legitimacy and to have control over the markets goes bey...Daugiau...
