As one of the key thinkers of social theory, public relations scholars have repeatedly turned to Habermas work. This book systematically reviews the body of public relations and communication literature that has applied Habermas t...Daugiau...
Contemporary global culture, rooted in neoliberalism and free market forces, increasingly emphasises appearance over substance. People and organisations are judged by image and reputation while social media encourages and enables us to develop our o...Daugiau...
This book pulls together work from experts around the world in a variety of key disciplines such as law, management, and business ethics. It provides an all-inclusive resource, specifying everything key in the development and maintenance of a stro...Daugiau...
The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in public relations processes and proposes that this has compelling parallels in the roots of Chinese philosophies. As the leader of growth...Daugiau...
Being watched and watching others is a universal feature of all human societies. How does the phenomenon of surveillance affect, interact with, and change the world of business? This concise book unveils a key idea in the history and future of man...Daugiau...
Being watched and watching others is a universal feature of all human societies. How does the phenomenon of surveillance affect, interact with, and change the world of business? This concise book unveils a key idea in the history and future of man...Daugiau...
Digital is more than just technology, its total business transformation. With the growing influence of marketing technology as a driver of change, this book provides a roadmap to business transformation through digital marketing. Digital is not a...Daugiau...
Digital is more than just technology, its total business transformation. With the growing influence of marketing technology as a driver of change, this book provides a roadmap to business transformation through digital marketing. Digital is not a...Daugiau...
The fashion industry is a multibillion-dollar global industry with a variety of organizational structures and a multitude of challenges. Such scope triggered the recent rise in management programs in the US and Europe aiming to produce and train you...Daugiau...
The fashion industry is a multibillion-dollar global industry with a variety of organizational structures and a multitude of challenges. Such scope triggered the recent rise in management programs in the US and Europe aiming to produce and tra...Daugiau...
Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition, fully updated throughout and featuring notable contributions from some of the worlds le...Daugiau...
Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition, fully updated throughout and featuring notable contributions from some of the worlds le...Daugiau...
The retail sector is an integral part of a national economy. From the political economy perspective, all consumer goods have surplus values locked up in them; the surplus values are not realized until the consumer goods are purchased by consumers th...Daugiau...
The challenges associated with the struggles for attainment of the Sustainable Development Goals (SDGs) and objectives are as diverse and complex as the variety of human societies, national conditions and natural ecosystems worldwide. Despite deca...Daugiau...
The challenges associated with the struggles for attainment of the Sustainable Development Goals (SDGs) and objectives are as diverse and complex as the variety of human societies, national conditions and natural ecosystems worldwide. Despite deca...Daugiau...
The Routledge Handbook of Service Research Insights and Ideas offers authoritative coverage of current scholarship in the expanding discipline of service research.Original chapters from the worlds leading specialists in the discip...Daugiau...
This book examines tax transparency as part of multinational enterprises corporate social responsibility. It considers revelations like the Panama and Paradise Papers that shed light on corporations tax practices and the growing public dissatisfac...Daugiau...
This volume inquires how regulatory tools stemming from international law, public law, and private law may or may not be used for transnational corporate accountability purposes. This book combines legal-doctrinal approaches with comparative, inte...Daugiau...
From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing need...Daugiau...
From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing need...Daugiau...
