The book explores how diverse stakeholder groupsparticularly community and regulatory stakeholdersshape corporate environmental practices. An essential read for policymakers, corporate managers, and academics seeking to understand the nuanced re...Daugiau...
The contribution of this book is the development of the assessment tool for measuring social responsibility of every enterprise Enterprise Social Responsibility Index (EnSRI) and Consumer Social responsibility Index (CnSRI). Whil...Daugiau...
The transition toward sustainability is now a major issue that has taken centre stage in public debate, policy circles, scientific forums, and business roundtables. Higher Education institutions focusing on educating tomorrows managers, leaders a...Daugiau...
Many new challenges including competitiveness are emerging for sustainable business during this era of disruption. This book analyses these challenges to sustainable development and growth and addresses the impact of corporate social responsibilit...Daugiau...
Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars including Edward David Jones, Simon Litman, Henry Charles Taylor, Percival White, George Burton Hotchkiss, Theodore N. B...Daugiau...
This book explores how packaging is more than simply changing the label or translating the brand into vernacular language. With in-depth interviews with brand managers of several major Western CPG brands and retailers, and analysis of emerging tre...Daugiau...
Sustainable development is a complex issue and despite many studies and publications in recent years, it remains poorly recognized on best practices in core business areas. Achieving the sustainable development goals in accordance with the 2030 Agen...Daugiau...
Personal Branding in the Knowledge Economy: The Inter-relationship between Corporate and Employee Brands aims to contribute to the academic debate about the marketization of individuals knowledge, creativity, and personal images, alongsi...Daugiau...
This book takes a new approach by turning the problem of control upside down as it focuses on control of executives who find white-collar crime convenient. The bottom-up approach to executive compliance focuses on organizational measures to make w...Daugiau...
This book explains various key concepts of internal marketing and its relation to human resource management, commitment, service quality, market orientation, etc. ...Daugiau...
This book explains various key concepts of internal marketing and its relation to human resource management, commitment, service quality, market orientation, etc. Various human resource models are insufficient to define internal marketing. Therefore...Daugiau...
Personal Branding in the Knowledge Economy: The Inter-relationship between Corporate and Employee Brands aims to contribute to the academic debate about the marketization of individuals knowledge, creativity, and personal images, alongsi...Daugiau...
The consumer packaged goods (CPG) industry is dominated by major Western brands. The dominance of such major brands extends to Asian burgeoning markets. These conglomerates often rely on packaging as a strategic tool to entice Asian consumers. This...Daugiau...
Through an interdisciplinary methodological approach, this book examines both online institutional representations and public views of Hong Kong and place branding. The book provides insight into place identity and the actual perception of a place...Daugiau...
This edited volume at Bangladesh tourism and how it has developed and flourished. It first looks at tourism policy planning and provides a comprehensive overview of topics from tourism products and services to how they are being marketed. It also...Daugiau...
This book looks at how multinational enterprises address sustainability within their business activities. The book also highlights how voluntary guidelines and global sustainability platforms play an instrumental role in directing the practices of...Daugiau...
Relationship marketing builds and maintains long term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing. ...Daugiau...
The forces of volatility, uncertainty, complexity and ambiguity (VUCA) in todays world are shaping businesses and calling into question the wisdom of existing business models. VUCA challenges businesses to digitalize and transform in ways they had...Daugiau...
This book is the first to systematically introduce Chinas tourism education system and the various tourism education practices in China to the international audience and stakeholders. China has the worlds largest tourism education system, which co...Daugiau...
Trust is a pervasive catalyst of human and business relationships that has inspired interest in researchers and practitioners alike. It has been shown to enhance engagement, communication, organizational performance, and online activities. Despite...Daugiau...
