Selected from over 135 global contributions, it discusses AI-driven ads, transparency, emotional storytelling, ethical advertising and psychological ad impact, offering valuable insights for researchers and practitioners, in advertising, communicati...Daugiau...
(Išleidimo metai: 30-Sep-2025, Paperback / softback, Leidėjas: Back Bay Books, ISBN-13: 9780316581509)
AN INSTANT NEW YORK TIMES BESTSELLERMost Anticipated in:AARP | Associated Press | Time Magazine | Oprah Daily | Chicago Tribune | Literary Hub | Publishers Weekly | Publishers L...Daugiau...
This volume is a compendium of cutting-edge scholarship exploring the relevance, roles, and functions of rituals in consumer culture. It will be a valuable resource for academics in the marketing field pursuing ritual scholarship, and for creating...Daugiau...
In an age where digital disruptions rewrite the rules of commerce, Customer Engagement and Digital Business presents a timely and cutting-edge examination of how businesses must rethink engagement to thrive. This edited volume brings togeth...Daugiau...
Often neglected by fashion academics, culture underpins diversity and inclusivity of fashion, and more socially aware consumers exhibit ways in which fashion can be displayed within culturally diverse contexts. This book develops an understanding...Daugiau...
IBM SPSS for Intermediate Statistics, sixth edition, is designed to help readers analyze and interpret research data using IBM SPSS. IBM SPSS for Intermediate Statistics, sixth edition, is designed to help readers anal...Daugiau...
IBM SPSS for Intermediate Statistics, sixth edition, is designed to help readers analyze and interpret research data using IBM SPSS.This user-friendly book shows readers how to choose the appropriate statistic based on the design; pe...Daugiau...
Discover how to transform customer-brand relationships to build brand affinity and advocacy for long-term success. Emotional connection and affinity are the key to turning customers into brand advocates, but with consumers constantly bo...Daugiau...
Millionaire maker Dan S. Kennedy and Martin J. Fischer reveal the unsettling truth: the middle-class consumer populationand their buying poweris rapidly diminishing, leading to reduced spending. However, amidst this challenging lands...Daugiau...
Millionaire maker Dan S. Kennedy and Martin J. Fischer reveal the unsettling truth: the middle-class consumer populationand their buying poweris rapidly diminishing, leading to reduced spending. However, amidst this challenging lands...Daugiau...
This book delves into the intricate aspects of consumer behavior, exploring constructs such as attitudes, values, and identity through comprehensive literature reviews. It extends this exploration to encompass cross-cultural consumer behavior cons...Daugiau...
Are marketers, the proponenst for continuous economic growth, the ultimate climate criminals? So far, their job has been to create unnecessary demand and to promote the overconsumption and waste that threatens our very existence on this planet. In...Daugiau...
Research Operations is a reasonably new field but one that offers businesses huge opportunities to produce more high-quality customer insights by reducing the administrative toll on research departments, freeing up resource to deliver more valu...Daugiau...
Research Operations is a reasonably new field but one that offers businesses huge opportunities to produce more high-quality customer insights by reducing the administrative toll on research departments, freeing up resource to deliver more valu...Daugiau...
The goal of this book is to equip students with the knowledge and skills necessary to conduct effective marketing research. The book covers the research process, including problem definition, research design, data collection, data analysis, and repor...Daugiau...
Ignite customer enthusiasm for your brand and open new opportunities for business growth, by discovering and addressing what matters most to your customers.Written by brand strategy expert Kevin Perlmutter, this book gives yo...Daugiau...
