Who is most likely to buy and what is the best way to target them? How can I use both consumer analytics and modelling to improve the impact of marketing campaigns? Marketing Analytics takes you step-by-step through these areas and more. Marketing A...Daugiau...
Who is most likely to buy and what is the best way to target them? How can I use both consumer analytics and modelling to improve the impact of marketing campaigns? Marketing Analytics takes you step-by-step through these areas and more. Marketing A...Daugiau...
Rajkumar Venkatesan, Paul W. Farris, Ronald T. Wilcox
Serija: Darden Business Series
(Išleidimo metai: 13-Jan-2021, PDF+DRM, Leidėjas: University of Virginia Press, ISBN-13: 9780813945163)
The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the...Daugiau...
Rajkumar Venkatesan, Paul W. Farris, Ronald T. Wilcox
Serija: Darden Business Series
(Išleidimo metai: 13-Jan-2021, EPUB+DRM, Leidėjas: University of Virginia Press, ISBN-13: 9780813945163)
The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the...Daugiau...
Your Definitive, Up-to-Date Guide to Marketing Metrics-Choosing Them, Implementing Them, Applying Them This award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI,...Daugiau...
Your Definitive, Up-to-Date Guide to Marketing Metrics-Choosing Them, Implementing Them, Applying Them This award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI,...Daugiau...
(Išleidimo metai: 18-Sep-2018, PDF+DRM, Leidėjas: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, ISBN-13: 9783662567074)
This book offers an easily accessible and comprehensive guide to the entire market research process, from asking market research questions to collecting and analyzing data by means of quantitative methods. It is intended for all readers who wish to k...Daugiau...
(Išleidimo metai: 18-Sep-2018, EPUB+DRM, Leidėjas: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, ISBN-13: 9783662567074)
This book offers an easily accessible and comprehensive guide to the entire market research process, from asking market research questions to collecting and analyzing data by means of quantitative methods. It is intended for all readers who wish to k...Daugiau...
This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as...Daugiau...
This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as...Daugiau...
(Išleidimo metai: 15-Jul-2016, PDF+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781315525525)
Marketing researchers, companies and business schools need to be able to use statistical procedures correctly and accurately interpret the outputs, yet generally these people are scared off by the statistics behind the different analyses procedure...Daugiau...
(Išleidimo metai: 15-Jul-2016, EPUB+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781315525518)
Marketing researchers, companies and business schools need to be able to use statistical procedures correctly and accurately interpret the outputs, yet generally these people are scared off by the statistics behind the different analyses procedure...Daugiau...
(Išleidimo metai: 05-Aug-2015, PDF+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781317803164)
The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions and responses. Existing handbooks of ma...Daugiau...
(Išleidimo metai: 05-Aug-2015, EPUB+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781317803157)
The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions and responses. Existing handbooks of ma...Daugiau...
This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of stati...Daugiau...
(Išleidimo metai: 27-Sep-2013, EPUB+DRM, Leidėjas: John Wiley & Sons Inc, ISBN-13: 9781118734025)
Leverage big data insights to improve customer experiences and insure business success Many of todays businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a res...Daugiau...
(Išleidimo metai: 27-Sep-2013, PDF+DRM, Leidėjas: John Wiley & Sons Inc, ISBN-13: 9781118734056)
Leverage big data insights to improve customer experiences and insure business success Many of todays businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a res...Daugiau...
(Išleidimo metai: 16-Sep-2013, EPUB+DRM, Leidėjas: John Wiley & Sons Inc, ISBN-13: 9781118779491)
How does a CEO, manager, or entrepreneur begin to sort out what defines and drives a good customer experience and how it can be measured and made actionable? If you know how well the customer experience is satisfying your customers and you know how t...Daugiau...
(Išleidimo metai: 16-Sep-2013, PDF+DRM, Leidėjas: John Wiley & Sons Inc, ISBN-13: 9781118779507)
How does a CEO, manager, or entrepreneur begin to sort out what defines and drives a good customer experience and how it can be measured and made actionable? If you know how well the customer experience is satisfying your customers and you know how t...Daugiau...
