Selling Architectural Ideas explores the promotional role of architectural graphics and drawings at the point of communication, i.e. at their point of sale. As visual animals architects continue to live and work in a pictorial age in which...Daugiau...
Porter (architecture, Oxford Brookes U., UK) examines the promotional role of architectural graphics and drawing, discussing the power of the image from the standpoint of visual perception; architectural presentation as a selling package; and the o...Daugiau...
