Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools....Daugiau...
Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools....Daugiau...
(Išleidimo metai: 13-Jul-2023, Hardback, Leidėjas: Cambridge University Press, ISBN-13: 9781108470018)
This book bridges both marketing and the law to provide members of each discipline with what the other has to contribute. It arms the legal community with tools for planning legal strategies and gives marketing researchers a better understanding of...Daugiau...
Confidently apply marketing analytics techniques to improve consumer insights and marketing performance, so you can compete more effectively in the marketplace. Who is most likely to buy and what is the best way to target them? How can...Daugiau...
Who is most likely to buy and what is the best way to target them? How can I use both consumer analytics and modelling to improve the impact of marketing campaigns? Marketing Analytics takes you step-by-step through these areas and more. Marketing A...Daugiau...
Audio and Visual Analytics in Marketing addresses questions around the application and use of audio/visual data analytics for business decision making in the post-digital economy....Daugiau...
Neil Hoyne provides details on how to way customers hearts in a data-driven way-- The Chief Measurement Strategist for Google offers practical, data-backed guidance for companies who want to save on advertising costs and promotional discou...Daugiau...
Marketing Analytics provides guidelines in the application of statistics using SPSS for students and professionals using quantitative methods in Marketing and Consumer Behaviour....Daugiau...
Marketing Analytics provides guidelines in the application of statistics using SPSS for students and professionals studying quantitative methods in Marketing and Consumer Behaviour. With simple language and a practical, screenshot-led approach, the...Daugiau...
Presents research that provides an holistic overview of the main applications of data sciences to digital marketing, and generates insights related to the creation of innovative data mining and knowledge discovery techniques applied to traditional a...Daugiau...
(Išleidimo metai: 25-Jun-2021, Hardback, Leidėjas: Business Science Reference, ISBN-13: 9781799880035)
This book offers a holistic overview of the main applications and uses of data sciences in digital marketing strategies and business models, analyzing the new strategies that influence digital marketing and offering insights related to the creation...Daugiau...
(Išleidimo metai: 18-Jun-2021, Hardback, Leidėjas: Business Science Reference, ISBN-13: 9781799872313)
This book will help the digital marketers to understand the Big Data in a better way and to get a meaning full information, which, will help the marketers to better market their products to the consumers--...Daugiau...
Explores big data in terms of digital marketing for meaningful analysis of information that can improve marketing strategies using the latest digital techniques. The book covers a range of marketing topics, including search engine marketing, consume...Daugiau...
Rajkumar Venkatesan, Paul W. Farris, Ronald T. Wilcox
Serija: Darden Business Series
(Išleidimo metai: 30-Jan-2021, Hardback, Leidėjas: University of Virginia Press, ISBN-13: 9780813945156)
The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on...Daugiau...
Now updated with new techniques and even more practical insights, this is the definitive guide to today&;s most valuable marketing metrics. Four leading marketing researchers help you choose the right metrics for every challenge, and use mod...Daugiau...
Janet Driscoll Miller, Julia Lim, David Meerman Scott
(Išleidimo metai: 26-Oct-2020, Hardback, Leidėjas: John Wiley & Sons Inc, ISBN-13: 9781119701217)
Traditional marketing is FAR from dead. Still, in todays world, digital marketing has transformed our discipline into something more, something better, and something both easier and harder at the same time. Business-to-consumer (B2C) companies, in...Daugiau...
In his re-published book The Insight Discipline, Liam Fahey details the analysis methods and modes of deliberations required to overcome the insight challenge and to create an insight-driven culture. He lays out the business case for why leaders must...Daugiau...
This book introduces predictive analytics in sports and discusses the relationship between analytics and algorithms and statistics. It defines sports data to be used and explains why the unique nature of sports would make analytics useful. The book...Daugiau...
(Išleidimo metai: 28-Sep-2018, Hardback, Leidėjas: Springer-Verlag Berlin and Heidelberg GmbH & Co. K, ISBN-13: 9783662567067)
This updated and revised second edition of the accessible, practice-oriented guide gives readers a compact and step-by-step introduction to the most important quantitative market research techniques, as well as how to use and analyze them in SPSS....Daugiau...
