What is the secret brand strategy that the likes of Apple and Starbucks have adopted, but are reluctant to let the world know about? What is it that drives customers to choose your brand over the others? This book, by a leading branding practition...Daugiau...
This book aims to provide practical alternatives to help small and medium-sized enterprises (SMEs) develop and deploy effective strategies. The chapters focus on offering techniques for strategy development tailored to the specif...Daugiau...
An eye-opening look at the rapidly rising growth of gaming and the companiesincluding Peloton, Burberry, the New York Times, BMW, and Chipotlethat are using games to win over customers.Todays consumers demand more than prod...Daugiau...
The second edition of this popular shortform book provides a concise expert summary of key issues in the theory and practice of the management of human resources one of the most crucial drivers of organizational performance. The s...Daugiau...
This book is a practical guide for organizations ready to develop and implement relational contracts and want to prepare thoroughly to ensure a successful journey. While many resources support relational contracting, few address the red flags to a...Daugiau...
This book focuses on the fundamental theoretical research of innovation-driven entrepreneurship, carefully selecting 30 classical theories related to innovation-driven entrepreneurship research and dividing...Daugiau...
A practical, accessible framework to help education leaders at all levels turn goals into effective action A practical, accessible framework to help education leaders at all levels turn goals into effective action In ...Daugiau...
The aim of the monograph is to present a modern and original approach towards designing and implementation of effective solutions that ensure an induction towards positive climate change. The monograph presents the application of digital business mo...Daugiau...
A new perspective on the relationship between people and technology Accessible text, with examples and reflections based on real world case studiesHow to create a successful company-wide digital transformation? Bring...Daugiau...
Data and AI present a tremendous opportunity to improve business performance by increasing operational efficiency, revenues and customer satisfaction. An effective data strategy leveraging the power of AI allows businesses to create a competiti...Daugiau...
Use this practical guide to design and implement an HR operating model that will support and develop the workforce and drive business performance....Daugiau...
Data and AI present a tremendous opportunity to improve business performance by increasing operational efficiency, revenues and customer satisfaction. An effective data strategy leveraging the power of AI allows businesses to create a competiti...Daugiau...
Use this practical guide to design and implement an HR operating model that will support and develop the workforce and drive business performance. The traditional Ulrich HR operating model is no longer fit for purpose but what needs to...Daugiau...
Despite the high stakes, comprehensive resources on program management are surprisingly scarce. That s where The Practitioner s Guide to Program Management, Second Edition, steps in to fill the void. This updated edition of...Daugiau...
(Išleidimo metai: 31-Jul-2025, Hardback, Leidėjas: The New Press, ISBN-13: 9781620979303)
From an international cast of leading activist communicators, a timely and instructive handbook for telling stories that change the worldOver the past twenty years, social movements from DREAMers and the Movement for Black Lives, to...Daugiau...
