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El. knyga: Communication Design and Branding: A Multidisciplinary Approach

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This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world. Gathering original, peer-reviewed contributions written by designers, computer scientists, marketer and product managers, this book provides both the communication and branding communities with a timely snapshot of current strategies and best-practices to improve different kinds of business through design.  By highlighting current challenges, it is also intended to inspire and foster collaboration between different groups, in both university and industry. 

Visual Identity Design and Communication Design.- Mapping out the
narrative dimensions of visual identities: a typological classification.-
Principles for the Design of Brand Marks.- Dynamic Visual Identities:
fundamental principles for their construction.- Redesigning the Visual
Identity of Non-profit Organizations: The Case Study of Escola Oficina.-
Certification of vegan and vegetarian products: V-labels redesign.- A
Product and Mobile Application based Residential Cooling System with Zero
Emission.- Communication Design and Brand Advertising.- So that Kyoto will
always remain Kyoto: Reflections on the Impact of Outdoor Advertising
Policies in Kyoto city.- What do #Storytelling and #Marketing have in common?
A comprehensive literature review from the Web of Science.- Applying Eye
Tracking Technique to Evaluate Poster Design: A Study on World Peace Poster.-
Section 3 Brand Image and user experience.- Between the Image and the
Experience of the City: Learning from Las Vegasand New Babylon as
Paradigmatic Cases.- Destination image through TripAdvisor“s reviews analysis.
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Pastovi nuoroda: https://www.kriso.lt/db/97830313538572e.html
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