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Corporate Innovation (RLE Marketing): Marketing and Strategy [Kietas viršelis]

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  • Formatas: Hardback, 282 pages, aukštis x plotis: 234x156 mm, weight: 521 g
  • Serija: Routledge Library Editions: Marketing
  • Išleidimo metai: 22-Aug-2014
  • Leidėjas: Routledge
  • ISBN-10: 1138792403
  • ISBN-13: 9781138792401
Kitos knygos pagal šią temą:
Corporate Innovation (RLE Marketing): Marketing and StrategyDidesnis paveikslėlis
  • Formatas: Hardback, 282 pages, aukštis x plotis: 234x156 mm, weight: 521 g
  • Serija: Routledge Library Editions: Marketing
  • Išleidimo metai: 22-Aug-2014
  • Leidėjas: Routledge
  • ISBN-10: 1138792403
  • ISBN-13: 9781138792401
Kitos knygos pagal šią temą:
Pastovi nuoroda: https://www.kriso.lt/db/9781138792401.html
Raktažodžiai:

This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.

Part 1: Effective Innovation
1. Introduction to Part
1. 2. Innovation in Perspective
3. Strategies of Innovation
4. Marketing-oriented Innovation Part 2: Innovative Buying
5. Introduction to Part 2
6. Patterns of Adoption and Diffusion
7. Innovative Behaviour Part 3: New Product Development
8. Introduction to Part 3
9. The Location and Evaluation of Marketing Opportunities
10. The Development and Testing of New Products Part 4: Conclusion
11. Marketing, Innovation and Strategy

Multivolume collection by leading authors in the field