| Creating Marketing Magic and Innovative Future: Volume |
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1 | (1) |
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Session 1A Charity and Social Marketing: Do We Put Our Money Where Our Mouth Is? |
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At the Intersection of Social Marketing and Public Policy: An Exploration of a Non-profit from the Client Perspective: A Structured Abstract |
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3 | (8) |
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Solicitations for Charity at Checkout and Consumer Responses: An Abstract |
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11 | (2) |
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A Little for Me, a Lot for You: The Relationship Between Checkout Charity and Gratuity Size (An Abstract) |
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13 | (4) |
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Session 1B : Unhappy Customers: Consumer Dissatisfaction and Service Recovery |
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How Customer-Company Identification and Self-Construal Predict Service Recovery Expectations and Complaints: An Extended Abstract |
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17 | (6) |
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Structured Abstract: All Online Complaints Are Not Created Equal, Corporate Social Media Pages as Customer Service Channels |
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23 | (6) |
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(Abstract) Service Recovery in Online Medium: A Cost-Effective Answer in Cross-Cultural Settings |
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29 | (4) |
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Session 1C : Impact of Consumer Behavior Factors on Retail Decisions |
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I Wish the Bears Were Bigger: The Role of Upward Counterfactuals on Perceptions of Ownership in a Participatory Setup (An Abstract) |
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33 | (2) |
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The Weight Bias: An Empirical Study of Body Size and Basket Healthiness on Consumer Helping Behaviors Toward Thin, Average, and Obese Shoppers (Abstract) |
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35 | (2) |
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Bridget Satinover Nichols |
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Structured Abstract: The Influence of Dual Branding Information on Consumer Evaluations |
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37 | (6) |
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The Role of Emotions to Brand Attachment and Brand Attitude in a Retail Environment: An Extended Abstract |
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43 | (8) |
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Session 1D : Digital Influence: Power, Conflict, and Sentiment |
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New Hidden Persuaders: An Investigation of Anchoring Effects of Recommender Systems on Consumer Choice (An Abstract) |
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51 | (2) |
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Detecting Conflict on Social Media: An Extended Abstract |
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53 | (6) |
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Measuring Influence on Social Media: A Sentiment Perspective (An Abstract) |
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59 | (4) |
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Session 1E : Appeals and Diversity |
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Effectiveness of Indirect Versus Direct Comparative Advertising: The Role of Comparison Brand Usage (An Abstract) |
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63 | (2) |
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The Effects of Values, Advertising Characteristics, and Animal Companion Preference on Consumer Attitudes and Purchase |
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65 | (18) |
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Structured Abstract: Using Sharp Numbers to Make a Point-The Affective Impact of Numerical Appeals in STD Prevention Among Young Adults |
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83 | (6) |
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Measuring Slice-of-Life Versus Slice-of-Death Advertising Appeals: An Abstract |
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89 | (4) |
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Session 1F : New Product Development and Product Strategy in Dynamic Market Environments |
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An Examination of the Drivers of E-Marketing Capability in the Digital Age: An Abstract |
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93 | (2) |
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Interactive Effects of Product and Brand Portfolios on Firm Value: An Extended Abstract |
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95 | (6) |
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Session 1G : Digital Tools and Marketing Pedagogy |
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Does the Accuracy of Published Multiple-Choice Question Difficulties Depend on What Means "Difficulty"? (No.): An Abstract |
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101 | (2) |
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The Role of Simulator Games in Marketing Education: Evidence from Academics in Bournemouth University |
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103 | (12) |
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Slogans in Higher Education: A Longitudinal Study (An Abstract) |
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115 | (4) |
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Session 1H : Service Quality: Online Experiences and Feedback |
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Turn Away from the Dark Side: Exploring Positive Customer Feedback (An Abstract) |
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119 | (2) |
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Structured Abstract: Understanding Service Quality Dimensions in Small Hotels |
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121 | (6) |
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An Experimental Study on the Effect of E-Servicescape in Quality Signals in Websites: An Abstract |
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127 | (4) |
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Session 1I : Doctoral Colloquium: Advertising |
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An Abstract-Spokescharacters, Advertising Icons, Brand Mascots, and Animal Ambassadors: Distinctions Amongst Brand Characters |
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131 | (2) |
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Examining Emotional Blunting Phenomenon in Advertising: An Abstract |
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133 | (2) |
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The Effect of Completeness Perception in Narrative Advertising: An Abstract |
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135 | (4) |
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Session 1J : Special Session: Opportunities and Challenges of Wearable Technology |
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Understanding the Opportunities and Challenges of Wearable Technology |
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139 | (6) |
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Session 2B : Citizenship Behavior and Services Marketing |
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Effects of Perspective on Consumers' Judgment of Marketplace Transgression: An Abstract |
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145 | (2) |
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Structured Abstract: Toward an Understanding of Customer Citizenship Behavior-The Context of Airline Services (An Extended Abstract) |
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147 | (6) |
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Value Proposition Alignment: Estimating Sustainable Self-Service Technology Initiatives (An Extended Abstract) |
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153 | (6) |
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Structured Abstract: Understanding Users of Peer-to-Peer Carsharing (A Means-End Analysis to Uncover Participation Motives) |
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159 | (8) |
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Session 2C : Glimpsing into and Deciding About the Future |
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Effects of Unpacking in Spending Predictions: The Role of Typicality (An Extended Abstract) |
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167 | (6) |
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Constantinos Hadjichristidis |
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Kishore Gopalakrishna Pillai |
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Now or Later: The Effects of Thinking About the Future More Concretely on Long-Term Decision-Making (A Structured Abstract) |
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173 | (8) |
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Session 2D : Luck, Intuition, and Salesperson Characteristics: Oh, My! |
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The Bond of Identification: How Salespeople's Affinity with Their Organization Impacts Selling Success-An Abstract |
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181 | (2) |
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Consumer Entitlement's Moderating Role on the Impact of Salesperson Credibility on Perceptions of Sales Pressure: An Abstract |
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183 | (2) |
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Do Salespeople Compete Ethically? Salespeople Say "Yes," Customers Say "No": An Extended Abstract |
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185 | (8) |
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Session 2E : Digital Marketing and Branding |
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@Brand to @Brand: The Role of Interbrand Communications in Consumer Evaluations of Interbrand Products-An Abstract |
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193 | (2) |
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Countering Negative Online Reviews: The Impact of Response and Responder-A Structured Abstract |
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195 | (8) |
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Session 2F : Branding and Celebrity Endorsements |
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Change in Meaning of Brand Personality Characteristics: An Advertising Analysis (An Abstract) |
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203 | (2) |
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Structured Abstract: Consumer's Communication Channel Preferences (High-Stake vs. Low-Stake Brands) |
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205 | (6) |
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Would You Listen to Brad Pitt? The Impact of Construal Level and Celebrity Endorsement in Donation Advertising: An Abstract |
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211 | (2) |
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The Effect of Evolutionary Mating Cues on the Perception of Attractiveness in Celebrity Endorsement |
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213 | (14) |
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Session 2G : Special Session: Applied Neuroeconomics-Science Meets Business Practice |
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Applied Neuroeconomics: Science Meets Business Practice-Profound Insights or Witchcraft? (Abstract) |
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227 | (4) |
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Session 2H : Doctoral Colloquium: Consumer Behavior |
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An (Extended) Abstract: Exploring Food Habit Formation in Young UK Families-The Case of Sustainable Seafood |
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231 | (6) |
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Applying Elaboration Likelihood Model to Develop a Framework of Electronic Word of Mouth (eWOM): An Abstract |
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237 | (2) |
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Connected Car Technologies Hit the Road?! An Empirical Study on Future Developments and Selected Concepts: An Abstract |
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239 | (4) |
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Session 2I : Special Session: Managing Retail in an Omnichannel Environment-Consumer Behavior, Trends and Challenges |
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Abstract: Managing Retail in an Omnichannel Environment-Consumer Behavior, Trends, and Challenges |
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243 | (4) |
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Session 2J : Special Session: Retailing and Pricing Cues |
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Special Session: Retailing and Pricing Cues |
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247 | (6) |
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Session 3A : Digital Advertising |
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Northern Ireland Tourist Board and HBO: A Critical Evaluation of a Digital Media Marketing Alliance |
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253 | (12) |
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Social Media Links on Magazine Advertisements: An Exploration of Consumers' Viewpoint |
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265 | (14) |
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Current Native Advertising Practices and Disclosures: An Abstract |
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279 | (4) |
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Session 3B : Brand Attachment and Brand Equity |
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LOV Measures: Using the List of Values to Measure Symbolic Brand Equity (An Abstract) |
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283 | (2) |
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Abstract: Magical Repute (The Explicit and Implicit Effect of Corporate Brand Reputation on Brand Attachment) |
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285 | (2) |
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The Role of Brand Attachment and Its Antecedents in Brand Equity in Higher Education: An Extended Abstract |
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287 | (6) |
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Success Factors of Brand Communication on Facebook: A Structured Abstract |
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293 | (8) |
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Session 3C : Impact of In-store Retail Cues |
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How to Survive in a Digital World? A Comprehensive Analysis of Success Factors for Brick-and-Mortar Retail Stores: An Abstract |
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301 | (2) |
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Point of Sale Donations: Investigating Cause Marketing in a Retailing Environment (An Abstract) |
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303 | (2) |
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Abstract: With or Without You (Playing Music in Grocery Stores) |
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305 | (2) |
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Structured Abstract: The Effects of In-store Cultural Activities on Consumer's Perception of Retailer's Legitimacy and Patronage Behavior |
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307 | (8) |
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Session 3D : Cyborgs, Wearables, and Avatars, Oh My! |
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Agentic Technology: The Impact of Activity Trackers on User Behavior (An Extended Abstract) |
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315 | (8) |
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Exploring Usefulness of Well-Being Wearables for Improved Adoption (Qualitative Approach: An Abstract) |
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323 | (2) |
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From Electronic Health Records to Mindful Cyborgs: How Expectations Shape Markets (An Abstract) |
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325 | (2) |
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The Avatar's New Clothes: An Examination of the Motivations to Purchase Cosmetic Virtual Items in Free-to-Play Games (A Structured Abstract) |
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327 | (8) |
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Session 3E : Co-creation, Collaboration, and Connectivity in Services Marketing |
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A Structured Abstract: Combining Co-creation and CSR (An Investigation into Innovative Service Business Models) |
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335 | (8) |
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Session 3F : Digital Marketing |
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Does Screen Size Matter? An Examination of the Effectiveness of Mobile Banner Ads on Smartphones vs. Phablets (An Abstract) |
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343 | (2) |
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Digital Marketing in Building Market Competitiveness in Mexico: A Framework of Research for SMEs |
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345 | (14) |
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Natasha Patricia Bojorges Moctezuma |
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Using Online Discussion Forums to Improve Formative Assessment: An Extended Abstract |
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359 | (4) |
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Brick Versus Click: A Resource-Based View of Retail Relationship Marketing Through Community Engagement, an Extended Abstract |
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363 | (8) |
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Session 3G : International Consumer Behavior |
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Relationship Between Legitimate and Expert Social Power Types of Preadolescent Children on the Influence Perception in Their Mothers' Purchasing Behavior in Peruvian Toy Stores |
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371 | (18) |
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International Consumers' Apparel Outshopping in the USA: An Extended Abstract |
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389 | (6) |
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A Cross-Cultural Investigation of Intrinsic Religiosity and Attitude Toward Endings as Precursors of Superstitious Beliefs: An Abstract |
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395 | (4) |
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Session 3H : Relationship Marketing: Bright and Dark Sides |
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Extended Abstract: Rescuing Relationships, Developing a Framework for Exchange Relationship Disruption |
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399 | (6) |
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Judith Anne Garretson Folse |
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The Influence of Brand Love on Organizational Buying: A Structured Abstract |
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405 | (4) |
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Customer Participation in Service Cocreation: An (Extended) Abstract |
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409 | (4) |
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Abstract: Exploring the Dark Side of Relationship Marketing, A Systematic Review and Implications |
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413 | (4) |
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Session 3I : Movies and Creativity |
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Structured Abstract: Cinematographic Strategy for Promoting Environmentally Friendly Behaviors |
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417 | (6) |
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The Role of Advertising Creativity in Trust Enhancement and Customers' Response: An (Extended) Abstract |
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423 | (4) |
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Abstract: Seduced at the Movies: Interactive Cinema Advertising Enhances Advertising Effectiveness by Lowering Construal Level for High-Involved Consumers |
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427 | (4) |
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Session 3J : Finding Nemo: Understanding Elusive Customers in Sales |
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Selling to Homer or to Lisa? Conceptualizing Customer Competence in Complex Projects: An Abstract |
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431 | (2) |
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How Many Fish Does Your "Net" Catch? The Implications of Social Media in Sales Strategy |
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433 | (14) |
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Session 4A : Foods and Logos |
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What a Delicious Name! The Relationship Between Embodiment and Food Consumption: An Abstract |
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447 | (2) |
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How the Logo Frame Impacts on Brand Extension (An Abstract) |
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449 | (2) |
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A Risk Avoidance Versus Typicality Account of Front Label Fluency Effects on Consumer's Willingness to Pay: A Structured Abstract |
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451 | (6) |
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Foodies in the UK: A Sense of Self, Connection and Belonging Beyond the Passion? |
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457 | (14) |
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Session 4B : Animosity and Hate in Branding |
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The Dual Nature of Spreading Negative eWOM for Branded Offers: Emotional Reaction or Social Response?-A Structured Abstract |
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471 | (6) |
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Hate Does Not Have to Hurt: The Influence of Hate-Acknowledging Advertising on Positive Word of Mouth (An Extended Abstract) |
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477 | (6) |
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Nature and Multifaceted Consequences of Facebook-Based Anti-brand Communities in Sport: An Abstract |
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483 | (2) |
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Claas Christian Germelmann |
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Online Brand Derision: When Brand Animosity Drives Avoidance and Negative Communication (An Abstract) |
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485 | (4) |
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Session 4C : Factors Impacting Price Evaluations |
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An Exploratory Study of Consumer Price Mastery Index: A Self-Efficacy Perspective (An Abstract) |
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489 | (2) |
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Extended Abstract: An Examination of the Effects of Effort on Price Fairness Judgments |
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491 | (6) |
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Judith Anne Garretson Folse |
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Let Your Customer Be King: The Impact of Participative Pricing on Monetary and Behavioral Outcomes and Mediating Effects (An Extended Abstract) |
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497 | (8) |
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Session 4D : Brands: Placebos, Warranties and Freemium |
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Structured Abstract: The Role of Social Variables in US Consumer Loyalty Regarding Chinese Consumer Electronics |
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505 | (6) |
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Unfamiliar Brands and Exaggerated Warranty: Is It a Recipe for Success?-Structured Abstract |
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511 | (6) |
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To Be Continued...The Effects of Interrupted Preview Endings on Purchase Decisions in "Freemium" Business Models: An Abstract |
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517 | (4) |
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Session 4E : Enter the New Realm of the Sharing Economy, Big Data, Augmented Reality, and Exclusivity Structured Abstract: An Exploration and Typology of Exclusivity in Marketing |
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521 | (12) |
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The Sharing Economy and Marketing: A Review and Future Research (An Abstract) |
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525 | (2) |
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Big Data, Consumer Analytics, and Real-Time Bidding (RTB) Advertising: Emerging International Policy and Regulatory Issues (An Abstract) |
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527 | (2) |
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The Role of Customer Readiness in User's Willingness to Use Augmented Reality: An Abstract |
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529 | (4) |
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Session 4F : Internal and External Influences on Organizational Success |
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Marketing Benchmarking, Triangulated Isomorphism, and Firm Strategy |
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533 | (12) |
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Reconceptualizing, Measuring, and Managing Time and Key Temporal Factors in Modern Marketing: A Conceptual Framework of Holistic Time-Abstract |
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545 | (2) |
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CMO/CIO Cooperation in the Era of Big Data: An Abstract |
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547 | (2) |
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Me, Myself, and I: Influence of CEO Narcissism on Firms' Innovation Proclivity and Likelihood of Marketing Controversies-An Abstract |
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549 | (4) |
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Session 4G : Special Session-The Role of In-Store and Online Retailing Factors |
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The Role of In-Store and Online Retailing Factors |
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553 | (8) |
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Francisco Villarroel Ordenes |
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Session 4H : Special Session: Transitioning to the First Year of a Tenure Track Job |
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Endings and Beginnings: Transitioning to the First Year of a Tenure Track Job |
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561 | (4) |
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Session 4I : Female Consumers and Social Factors |
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For Shame! How Goal Attainability, Goal Orientation, Model Size, and Emotions Shape Female Consumers' Self-Perceptions: An Extended Abstract |
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565 | (6) |
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Structured Abstract: Anger, Willingness, or Clueless? Understanding Why Women Pay a Pink Tax on the Products They Consume |
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571 | (6) |
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Mood as a Moderator of Social Norm's Influence: An Abstract |
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577 | (2) |
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Shoppable Videos Are In: How Do Consumers Respond? |
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579 | (12) |
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Session 4J : Special Session: Is the Marketing Function |
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Influential or Not? Is the Marketing Function Influential or Not? We Should Really Be the Ones to Know! |
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591 | (6) |
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Session 5A : Consumer Engagement on Social Media |
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Does Linguistic Style in Social Media Communications Impact Consumer Engagement? An Abstract |
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597 | (2) |
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An Extended Abstract: What Drives Consumer Behaviors Expressed on Social Media? An Examination of Engagement and Source Credibility |
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599 | (6) |
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A Measurement Construct for Social Media: The SM Value Chain-An Abstract |
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605 | (2) |
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Face-to-Face vs. Digital Communication: The Effect of Communication Channels at the Point of Sale-An Abstract |
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607 | (4) |
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Session 5B : Emotions and Symbolism in Branding An Investigation into the Role of Brand Affiliation and Content Emotions on Crowdfunding Success: An Extended Abstract |
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611 | (22) |
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A Brand Loyalty and Attachment-Based Bayesian Brand Choice Model |
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617 | (10) |
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Brand Leadership: Behaviors that Drive Brand and Consumer Engagement-An Abstract |
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627 | (2) |
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Abstract: Words Have Meaning and Names Have Power-Assessing the Appeal of Personalization of Perceiving One's Own Name on Coke Bottles |
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629 | (4) |
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Session 5C : The Impact of Price on Promotion Evaluations |
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Impact of Individual, Brand, and Promotion Characteristics on Coupon Redemptions: An Abstract |
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633 | (2) |
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Abstract: The Effect of Online Daily Deal Promotions on Consumer Discounting of Discounts |
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635 | (2) |
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Drivers of Prices for Extended Product Warranties: An Extended Abstract |
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637 | (6) |
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Which Proportion of Their Reference Price Are Consumers Willing to Pay in Specific Pay-What-You-Want Conditions? An Extended Abstract |
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643 | (8) |
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Session 5E : Powerful Others. How Consumers Influence each Other |
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|
Reputation Signals and Their Influence on Participation in an Online Community: An Extended Abstract |
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651 | (6) |
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The Effect of Others' Participation on Charitable Behavior: Bandwagon or Bystander? An Abstract |
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657 | (2) |
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|
Encouraging the Give-and-Take Mentality: An Examination of Factors Influencing Reciprocity in Online Health Communities (An Abstract) |
|
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659 | (2) |
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|
Exploring the Antecedents and Consumer Behavioral Consequences of "Feeling of Missing Out (FOMO)" (Abstract) |
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661 | (4) |
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Session 5F : Corporate Social Responsibility: Crisis, Commitment, Consumption and Communication |
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|
|
Healthy Eating Promotion: Translating Consumer Expectations into CSR Strategies (An Abstract) |
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665 | (2) |
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|
Corporate Social Responsibility (CSR) and Marketing Performance: Role of Commitment to the Customer Relationship (An Extended Abstract) |
|
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667 | (6) |
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|
Marfa Angeles Rodriguez-Serrano |
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The Impact of Corporate Social Responsibility (CSR) Program Type, Crisis Response Strategy, and Crisis Type on Postcrisis Consumer Trust and Purchase Intention: An Extended Abstract |
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673 | (6) |
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Proactive Crisis Communication When Precrisis Reputation Is Rotten? The Moderating Roles of Precrisis Reputation and Crisis Type in the Relationship Between Communication Timing and Trust and Purchase Intention: An Extended Abstract |
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679 | (8) |
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Session 5H : Doctoral Colloquium: Branding and Market Orientation |
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The Drivers, Benefits, and Drawbacks to a Customer Value-Oriented Dominant Logic: A Dynamic Managerial Capability Perspective, An Abstract |
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687 | (2) |
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|
How Does Scandal Affect the Celebrity-Endorsed Brand? |
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689 | (6) |
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|
Session 5I : WoM, Reviews, and Shopping Preferences |
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|
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Event Word of Mouth: An Abstract |
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695 | (2) |
|
Angeline Close Scheinbaum |
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Extended Abstract: When Higher Product Reviews Reduce Purchase Likelihood |
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697 | (6) |
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Abstract: Travel Talk, eWOM Across Multiple Cultures |
|
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703 | (2) |
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Motivations for Shopping Channel Preferences and Purchase Intentions: The Moderating Role of Involvement (A Structured Abstract) |
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705 | (10) |
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Session 6A : Sensory Marketing and Healthful Consumption |
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|
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Nudging Healthful Consumption and Choices Through the Use of Ambient Scent: An Abstract |
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715 | (2) |
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|
Hungry, Healthy, Happy! How Emolabeling with Smiley Faces Induces Healthier Food Choices for Children: An Abstract |
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717 | (2) |
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|
Understanding the Relationship Between Context Dependence and Susceptibility to Consumption Cues: A Structured Abstract |
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719 | (6) |
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The Effect of Scented Advertising on Perceived Psychological Distance and Product Judgement: An Abstract |
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725 | (4) |
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Session 6B : Brand Worlds, Merchandise and Counterfeits |
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|
Disneyland in B2B? Toward Physical Brand Worlds in Industrial Marketing |
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|
729 | (14) |
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|
Structured Abstract: Purveyors of Pixie Dust, Being "Mickey Mouse Minded" Through Merchandise and People Management |
|
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743 | (6) |
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|
The Core Role of Counterfeiting Resistance for Improving the Genuine Luxury Brand Purchase Intention |
|
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749 | (16) |
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Session 6C : Factors Impacting Retailer Perception |
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|
|
How Do Consumers Update Store Price Perceptions? |
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|
765 | (12) |
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|
The Impact of Perceived Point of Sale Experience: An Abstract |
|
|
777 | (2) |
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|
|
Effect of Product Return Policy on Consumer's Risk Perception, Store Image, and Store Patronage: A Causal Investigation (Abstract) |
|
|
779 | (4) |
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| Creating Marketing Magic and Innovative Future: Volume |
|
2 | |
|
Session 6D : Relationship Marketing: Financial Implications |
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|
|
Money Isn't Everything! The Effects of Monetary and Nonmonetary Failure Compensations on Customers' Complaint Satisfaction and Loyalty: An Abstract |
|
|
783 | (2) |
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|
|
When Do Investments in the Supplier-Buyer Relationship Generate Optimal Profits? From the Relationship Life Cycle Perspective |
|
|
785 | (16) |
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|
|
Session 6F : Consumer Behavior: Going Beyond Self-Benefits |
|
|
|
Are the Factors Affecting Satisfaction and Actual Purchase the Same? Comparisons Between Unplanned and Planned Purchase: An Abstract |
|
|
801 | (2) |
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|
The Effect of Categorization Mindset on Consumers' Social Decisions: An Extended Abstract |
|
|
803 | (6) |
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|
|
I Am Not Like You, But I'm Also Going by Bike: The Conspicuous Consumption Effect of a Dissociation Reference Group on Observer's Engagement in an Environmental Cause |
|
|
809 | (12) |
|
Melby Karina Zuniga Huertas |
|
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|
Do Consumers Having Different Levels of Green Consumption Value and Frugality Have Same or Different Levels of Participation in Environmentally Responsible Consumption Behaviors? An Extended Abstract |
|
|
821 | (10) |
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|
Session 6G : Global Marketing Strategies: Overview and Reviews |
|
|
|
Structured Abstract: An Integration of the Curative International Marketing Construct |
|
|
831 | (6) |
|
|
|
|
|
A Meta-analysis on Subsidiary Exit |
|
|
837 | (24) |
|
|
|
International Retail Expansion: What's Ahead?-An Abstract |
|
|
861 | (4) |
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|
|
Session 6H : Doctoral Colloquium: Services Marketing |
|
|
|
Abstract: An Empirical Examination of the Effectiveness of Different Types of Compensation in a Service Termination Context |
|
|
865 | (2) |
|
|
|
|
|
Do Attributes of Patient Satisfaction Affect Word-of-Mouth Communication? |
|
|
867 | (12) |
|
|
|
|
|
Does Wine Price Percent Change Relate to an Expert Third Party Opinion? A Quick Look at One of the Gurus of Wine Ratings-An Abstract |
|
|
879 | (4) |
|
|
|
Session 6I : International and Cross-Cultural Factors |
|
|
|
Customer Online Revenge Behavior: A Cross-Cultural Examination-A Structured Abstract |
|
|
883 | (6) |
|
|
|
|
|
|
|
How China's "Double-Eleven" Day Challenges Confucianism: An Abstract |
|
|
889 | (2) |
|
|
|
|
|
|
|
Influence of Perceived Risk and Familiarity on Willingness to Transact in Online Food Shopping in Developing Economies: An (Extended) Abstract |
|
|
891 | (6) |
|
|
|
|
|
Measuring Confucian Ethics: Scale Development and Validation-An Abstract |
|
|
897 | (4) |
|
|
|
|
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|
|
Session 6J : The Incredibles: Creating Value in Sales |
|
|
|
Skilled Intuition and Selling Performance: An Abstract |
|
|
901 | (2) |
|
|
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|
|
Abstract: Mirroring the Boss: Influence of Ethical Leadership on Salesperson Ethical Behavior and Performance |
|
|
903 | (2) |
|
|
|
|
|
|
|
Investigating the Antecedents of Affiliate Control System: An Abstract |
|
|
905 | (4) |
|
|
|
|
|
|
|
Session 7A : Sensory Marketing, Retail Atmospherics, and Healthy Food Choices |
|
|
|
The Effects of Plate Presentation on Calorie Estimates and Consumption Decisions-An Abstract |
|
|
909 | (2) |
|
|
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|
|
Retailers' Resistance Towards Radical Innovations in the Baby Nutrition Market-An Empirical Study: An Abstract |
|
|
911 | (2) |
|
|
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|
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|
|
|
|
The Effect of Crossmodal Congruency Between Ambient Scent and the Store Environment on Consumer Reactions: An Abstract |
|
|
913 | (2) |
|
|
|
|
|
A View to a Choice: Can Displaying a Healthy Item to the Left (Versus Right) of an Unhealthy Item Nudge Healthier Choices?-An Abstract |
|
|
915 | (4) |
|
|
|
|
|
Session 7B : Social and Economic Communication |
|
|
|
Fight Fire with Fire: Using One Stereotype to Overcome Another via Contingency Information (Extended Abstract) |
|
|
919 | (6) |
|
|
|
|
|
|
|
Navigating the Regulatory Environment in the Swedish Sharing Economy (Extended Abstract) |
|
|
925 | (6) |
|
|
|
|
|
Insights from a Policy Delphi on the Future of the Sharing Economy |
|
|
931 | (14) |
|
|
|
Session 7C : Retail and Review Cues |
|
|
|
Retailer Television Advertising: A Content Analysis of the Informational Cues Used By Retailers-An Abstract |
|
|
945 | (2) |
|
|
|
|
|
Smiling and Keeping Busy Near the Entrance of the Store? What Works for Hailers and What Doesn't: An Extended Abstract |
|
|
947 | (6) |
|
|
|
|
|
|
|
The Influence of Customer Product Ratings on Purchase Decisions: An Abstract |
|
|
953 | (4) |
|
|
|
|
|
Session 7D : To Keep or Not to Keep That Is the Question: Reactions to Products Growing Old |
|
|
|
Old, But Gold! How Age Stereotype Affects the Evaluation of Second-Hand Products: An Abstract |
|
|
957 | (2) |
|
|
|
|
|
|
|
|
|
Structured Abstract: Examining Consumer Reaction Toward Marketer-Provided Information About Secondhand Goods |
|
|
959 | (6) |
|
|
|
|
|
Structured Abstract: Who Returns It and Who Keeps It? An Empirical Investigation of Contrasting Consumer Profiles |
|
|
965 | (6) |
|
|
|
A Study to Explore How Disposing Old-Goods Factors Influence Consumer's Behavior: A Structured Abstract |
|
|
971 | (8) |
|
|
|
|
|
Session 7E : Astrometry, Salespeople and Word-of-mouth: |
|
|
|
Consequential Encounters Don't Be Such a Downer: Examining the Impact of Valence on Receivers of Word of Mouth (A Structured Abstract) |
|
|
979 | (6) |
|
|
|
Superstition, Astrometry, and Suspension of Disbelief: An Explanatory Model of Risk-Seeking Tendencies-An Abstract |
|
|
985 | (4) |
|
|
|
|
|
|
|
Session 7F : Cause Marketing & Green Marketing |
|
|
|
Disruptive Cause-Related Marketing in Professional Sports: The Case of Devon Still and the Cincinnati Bengals: Abstract |
|
|
989 | (2) |
|
|
|
Bridget Satinover Nichols |
|
|
Leveraging Cause-Marketing as an Organizational Strategy: Exploring the Impact on Job Seekers-An Abstract |
|
|
991 | (2) |
|
|
|
|
|
|
|
Consumer Responses to Spatial Distance and Social Distance in a Cause Marketing Campaign: A Structured Abstract |
|
|
993 | (6) |
|
|
|
Cause-Related Marketing (CM): The Perspective of Millennials (Abstract) |
|
|
999 | (4) |
|
|
|
|
|
|
|
Session 7G : Special Session: Unveiling the Magic of Storytelling in Marketing |
|
|
|
Special Session: Unveiling the Magic of Storytelling in Marketing |
|
|
1003 | (10) |
|
|
|
Claas Christian Germelmann |
|
|
Session 7H : Special Session: Learning About the Magic of Publishing Using Bibliometric and Content Analysis |
|
|
|
Special Session: Learning About the Magic of Publishing Using Bibliometric and Content Analysis |
|
|
1013 | (6) |
|
Session 7I : Firms, Retailers, and Customers |
|
|
|
How Power Affects Consumers' Tipping Behavior: An Extended Abstract |
|
|
1019 | (6) |
|
|
|
|
|
|
|
|
|
Brand Loyalty Gain or Loss? Effects of Mobile App Gamification for Retailers: An Abstract |
|
|
1025 | (2) |
|
|
|
|
|
Co-creating "The Deal." How Salesperson Negotiation Strategies 1 and Customer Persuasion Knowledge Interact to Determine Price Discounts and Customer Satisfaction: A Structured Abstract |
|
|
1027 | (8) |
|
|
|
Lauren Skinner Beitelspacher |
|
|
|
|
|
|
Session 8B : Getting Consumer Insights from Sport Fans and Volunteers |
|
|
|
The Personal Value Structures of Rally Spectators and Rally Team Members |
|
|
1035 | (14) |
|
|
|
|
|
The Role of Pride in Retaining Sport Event Volunteers-An Abstract |
|
|
1049 | (2) |
|
|
|
|
|
|
|
|
|
Effects of Social Media on Consumers' Sports Brand Experiences and Loyalty |
|
|
1051 | (14) |
|
|
|
|
|
|
|
|
|
Cause-Related Sports Marketing: The Role of League-Cause Fit and Team Imagery in Advertising Promotions: Abstract |
|
|
1065 | (4) |
|
Bridget Satinover Nichols |
|
|
|
|
|
|
Session 8C : Roles of Channels on Preferences and Choices |
|
|
|
Structured Abstract: The Magic of Making More from Less-Price Discounting, Logistics, and Improved Cash Conversion Cycle |
|
|
1069 | (6) |
|
|
|
Alternative Distribution Channels to Reach the Bottom of the Pyramid in an Emerging Market: An Extended Abstract |
|
|
1075 | (4) |
|
|
|
|
|
|
|
Comparison Sites: Simplified or Directed Effort? Macro-Study on Retailers' and Intermediaries' Online Channel: An Abstract |
|
|
1079 | (2) |
|
|
|
Structured Abstract: Entrepreneurship Opportunities for Women and Minorities: Evidence from Franchise Industries |
|
|
1081 | (8) |
|
|
|
|
|
|
|
Session 8D : Cross Cultural Aspects of Brands |
|
|
|
Rescuing Xenocentrism: The Missing Construct in Consumer Behavior-An Abstract |
|
|
1089 | (2) |
|
|
|
|
|
When Purchase Intent Is Not the Endgame: A Sequential Process to Understand Brand Tribalism, Brand Love, and Motivational Needs-An Abstract |
|
|
1091 | (2) |
|
|
|
|
|
|
|
Structured Abstract: Discovering Relationships Between Indian Luxury Brands and Indian Consumers |
|
|
1093 | (10) |
|
|
|
|
|
Session 8E : Special Session: Designing an Integrated Three Year Marketing Bachelor's Degree Program |
|
|
|
Special Session: Designing an Integrated 3-Year Marketing Bachelor's Degree Program |
|
|
1103 | (8) |
|
Kimberly Bogle Jubinville |
|
|
|
|
Session 8F : Mindfulness: A New Look at Marketing Ethics |
|
|
|
Abstract: Factors Influencing the Unethical Behavior of Business People |
|
|
1111 | |
|
|
|
|
|
|
|
|
|
Session 8G : Journal Review Process and Rejections: Interactive Q&A Discussion with Journal Editorial Reviewers Meet with Journal Editorial Reviewers: An Interactive Q&A Discussion on the Difficulties and Issues that Create a Rejection Assessment in the Journal Review Process: An Abstract |
|
|
1115 | |
|
|
|
|
|
|
|
|
|
|
|
Session 8I : Innovations & New Technologieys: Implications for Strategic Marketing |
|
|
|
Abstract: Premature Adoption of Technological and/or Administrative Innovations in Marketing: Exploring the Issues and Implications Through a Competitive Advantage Lens 1 |
|
|
121 | (1002) |
|
|
|
|
|
Abstract: Firm-Level Technology Adoption Processes-A Qualitative Investigation |
|
|
1123 | (2) |
|
|
|
|
|
Discovering Magic of Mobile Technology in Business: Strategic Marketing Perspective |
|
|
1125 | (14) |
|
|
|
Revisiting the Marketing Capabilities from an Adaptive Perspective: An Abstract |
|
|
1139 | (4) |
|
|
|
|
|
Session 8J : Express Your Selfie! Self-Concept, Identity and Self-Expression |
|
|
|
Impacts of Peer Identity and Peer Relationship on Online Brand Community Identification and Value Co-creation-A Structured Abstract |
|
|
1143 | (4) |
|
|
|
|
|
|
|
Structured Abstract: Instagram Influencers and the Illusion of a Perfect Body-An Analysis Based on Bourdieu's Theoretical Contribution |
|
|
1147 | (6) |
|
Daniela Abrantes Ferreira |
|
|
User's Self-Expression in AugmentedReality: An Abstract |
|
|
1153 | (4) |
|
|
|
Session 9A : CSR Medley: Sustainability, Celebrities, Measurement and Moral Emotions |
|
|
|
Who Is to Blame? The Role of Perceived Deception and Moral Emotions in Consumers' Attributional Search: A Structured Abstract |
|
|
1157 | (8) |
|
|
|
|
|
Claas Christian Germelmann |
|
|
Framing Business Sustainability Efforts Through Time |
|
|
1165 | (2) |
|
|
|
|
|
Are Consumers Vulnerable to Consumer Financial Services? An Exploration of Psychological Antecedents of Attitudes and Behaviors in the Consumer Financial Services Industry: An Abstract |
|
|
1167 | (2) |
|
|
|
|
|
|
|
Cross-Cultural Validation of the Perceived Brand Greenness Scale |
|
|
1169 | (18) |
|
|
|
|
|
Session 9B : Emotions and the Self Is Not That She Is a Bad Person, but Something Is Probably Wrong: An Extended Abstract |
|
|
1187 | (28) |
|
|
|
|
|
|
|
An Argument for the Use of High Fear Appeals as an Effective Type II Diabetes Health Messaging Strategy: A Structured Abstract |
|
|
1193 | (6) |
|
|
|
|
|
|
|
|
|
Measuring Ad-Evoked Nostalgia in India: An Emerging Market Perspective-An Abstract |
|
|
1199 | (2) |
|
|
|
|
|
|
|
|
|
The Role of Female Sexual Self-Schema in Reactions to Non-explicit Sexual Advertising Imagery |
|
|
1201 | (14) |
|
|
|
|
|
Session 9C : It's All About the Design |
|
|
|
The Impact of Adding "Active" White Space to a Logo Design on the Clarity of Brand Communication and Evaluation: A Structured Abstract |
|
|
1215 | (6) |
|
|
|
|
|
A Simple Design on a Stressful Day? The Interplay of Cognitive Depletion and Product Design: An Abstract |
|
|
1221 | (2) |
|
|
|
|
|
|
|
|
|
The Role of Activation and Anger in the Context of Consumer Reactions to Different Types of Erotic Advertising: An Extended Abstract |
|
|
1223 | (6) |
|
|
|
|
|
Abstract-Where There's Smoke, There's Fire: Analyzing the Explicit and Implicit Effects of Text-Based and Graphic Warning Labels on Cigarette Packages |
|
|
1229 | (2) |
|
|
|
|
|
|
|
|
|
|
|
IS Cute Design Good for Green Products? Influences of Green Appeals and Baby-Face Schema: An Abstract |
|
|
1231 | (4) |
|
|
|
|
|
|
|
Session 9D : eWOM: Let's Talk! Travel, Piracy, Culture and Information Overload |
|
|
|
Evolution of Interactivity from B2C to C2C: Exploring Flow Theory and WOM-An Abstract |
|
|
1235 | (2) |
|
|
|
|
|
Piracy, Price, and Word of Mouth: An Equity Theory Examination of Consumer Digital Piracy Rates-An Abstract |
|
|
1237 | (2) |
|
|
|
|
|
|
|
An Extended Abstract: To Trust, or Not to Trust-That Is the Question: A Cross-Cultural Study of the Drivers and Moderators of Online Review Trustworthiness |
|
|
1239 | (8) |
|
|
|
|
|
Session 9E : Experiential Learning and Course Design |
|
|
|
Hedonic Dimensions of Service Learning and Their Importance for Marketing Students: An Extended Abstract |
|
|
1247 | (6) |
|
|
|
|
|
Millions for Marcom, but Not One Cent for Research: A Structured Abstract |
|
|
1253 | (6) |
|
|
|
|
|
Motivation and Active Learning to Improve Student Performance: An Extended Abstract |
|
|
1259 | (6) |
|
|
|
|
|
|
|
The Creation of Videos by Marketing Students: An Exploration of Attitudes and Motivations in a Capstone Course |
|
|
1265 | (12) |
|
|
|
|
|
|
|
|
|
Session 9F : Special Session: Exploring Difficulties and Pitfalls Doctoral Students Must Conquer in Becoming Researchers/Authors/Scholars |
|
|
|
Special Doctoral Colloquium Session: Exploring the Difficulties, Issues, and Pitfalls Doctorate Students Must Conquer in Becoming a Researcher, Author, and Scholar-An Abstract |
|
|
1277 | (4) |
|
|
|
|
|
|
|
|
|
Session 11A : Symbols, Language, and Imagery |
|
|
|
Scarcity Appeals in Advertising: Comparison of Product Uniqueness and Popularity Signals-An Abstract |
|
|
1281 | (2) |
|
|
|
|
|
Understanding Communication in Disaster Response: A Marketing Strategy Formulation and Implementation Perspective-An Abstract |
|
|
1283 | (2) |
|
|
|
|
|
|
|
|
|
Bilinguals' Vocabulary Preferences in Advertising: The Difference Between English and Chinese Copy-An Abstract |
|
|
1285 | (2) |
|
|
|
|
|
|
|
Understanding a Changing Landscape: New Evidence Concerning the Role of Distinctiveness in Multiracial Advertisements, an Extended Abstract |
|
|
1287 | (6) |
|
|
|
|
|
|
|
Session 11B : Brand Image, Brand Authenticity and Brand Heritage |
|
|
|
Hierarchical Structure of Brand Authenticity |
|
|
1293 | (14) |
|
|
|
Paulo Henrique Muller Prado |
|
|
Structured Abstract: Comprehending Political Branding and Brand Image of the BJP in India |
|
|
1307 | (8) |
|
|
|
|
|
|
|
|
|
Developing a Scale to Measure University Brand Heritage: An Abstract |
|
|
1315 | (4) |
|
|
|
|
|
|
|
Session 11C : Marketing Metrics and Analytics I |
|
|
|
A Conceptual Framework of Organizational Orientation Antecedents of Sales and Operations Planning |
|
|
1319 | (12) |
|
|
|
|
|
Automatic Methods for Online Review Classification: An Empirical Investigation of Review Usefulness-An Abstract |
|
|
1331 | (2) |
|
|
|
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Toward Resolving the Reflective-Formative Measurement Debate: Theoretical Framework and an Empirical Investigation-An Abstract |
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1333 | (4) |
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Session 11D : Brands and Identity: An International Marketing Perspective |
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How Recipes of National Cultural Values, Wealth, Economic Inequality, and Religiosity Explain Consumer Tipping Behavior: An Abstract |
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1337 | (2) |
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Social Identity of Offshore Employees: When Do Organizational Identity and Identification Improve International Business Performance?-An Abstract |
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1339 | (2) |
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Which Dimension of Brand Globalness Matters in Advertisements? An Extended Abstract |
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1341 | (8) |
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Session 11E : Managing the Consumer Experience |
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Need for Touch: A Barrier in Online Shopping-Identifying Compensatory Factors in an Online Context |
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1349 | (10) |
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The Asymmetric Influence of Attribute Displacement Performance on Customer Evaluation of Service Experiences: An Abstract |
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1359 | (2) |
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Customer Experience Management Practices: A Systematic Literature Review (Abstract) |
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1361 | (2) |
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Structured Abstract: Social Irritants-Small Things with Large Consequences |
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1363 | (8) |
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Self-Expansion in Experiential Consumption: An Abstract |
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1371 | (4) |
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Session 11F : Strategic Orientation and Commitment |
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Do Private Labels Outperform National Brands? Insights into a Gain-and-Loss Analysis: A Structured Abstract |
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1375 | (8) |
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Persistent Innovation and Firm Orientations: A Conceptual Framework-An Abstract |
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1383 | (2) |
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Strategic Orientations, Knowledge Stock, and Ambidexterity: A Study of Firm-Wide Behavior and Consequences-An Abstract |
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1385 | (2) |
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Viewing Organizational Commitment Through the Lens of Customization: An Abstract |
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1387 | (4) |
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Session 12A : Consumer-Brand Relationships and New Media A Customer Perspective of Online Reputation: Some Antecedents and Consequences |
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1391 | (14) |
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Shared-Value or Mere Commercialization? Factors That Influence Perceptions of Collaborative Product Development: An Abstract |
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1401 | (4) |
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Session 12B : Digital Marketing and Social Media |
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Applying Text Analysis to Determine Factors That Increase 1' the Assessed Usefulness of Online Product Reviews: An Abstract |
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1405 | (2) |
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An Exploration of the Uses and Gratifications of Social Media as Part of B2B Processes: Decision Makers vs. Marketers-A Structured Abstract |
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1407 | (6) |
|
Morgan Victoria Christopher |
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Structured Abstract: Political Campaigning on Twitter-The Use of Language, Message Tone, and Implications for Political Marketing Communication from the UK General Election 2015 |
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1413 | (10) |
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Session 12C : "The Game Plan": Managerial Considerations in Sport Marketing |
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Art, Tourism Experience, and Consumer Metaphoria: Extended Abstract |
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1423 | (6) |
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Name It as a Sub-brand! Event Marketing from Brand Architecture Perspective: An Abstract |
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1429 | (2) |
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Sports Team Brand-Equity Index: A New Measurement-An (Extended) Abstract |
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1431 | (8) |
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Session 12D : "Fantasia": Marketing Insights for Media Entertainment |
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Don't Kill the Suspense: How Outcome Knowledge Influences the Enjoyment of Entertainment (an Abstract) |
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1439 | (2) |
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What's in a Name? Analyzing the Influence of Brand Names on Entertainment Product Success: An Abstract |
|
|
1441 | (2) |
|
Nora Paehler vor der Holte |
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Why Do We Watch Sequels? A Qualitative Exploration from India (Structured Abstract) |
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1443 | (6) |
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Structured Abstract: Esporte Interativo-Building a Platform for Sports Fans in Brazil |
|
|
1449 | (6) |
|
Daniela Abrantes Ferreira |
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|
Paula Castro P. de Souza Chimenti |
|
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Effects of Congruence and Reliability of a Cause Alliance Campaign on Consumer Responses Toward a Sport Brand and a Sponsoring Brand: A Structured Abstract |
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1455 | (8) |
|
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Session 12E : Marketing Metrics and Analytics II |
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Application of Mixed Methods by Consumer Marketing Practitioners: Lessons for the Academy? Abstract |
|
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1463 | (2) |
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Abstract: With Joyful Flow-The Dual Information Processing Effect of Pragmatic and Hedonic User Experience on Brand Attachment |
|
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1465 | (2) |
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Phenomenology and Ethnomethodology as Interpretive Research Perspectives for Complex Service Features: An Abstract |
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|
1467 | (4) |
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Session 12F : Social and Cultural Influences in Services Structured Abstract: Y Usted? The Effects of Social Influence on Consumers' Service Language Preference |
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1471 | (26) |
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|
Consuming Foreign Cultural Products: An Exploratory Study of Country-of-Origin Effects on Korean Popular Culture Consumption in Taiwan |
|
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1475 | (12) |
|
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|
Service Encounters with Immigrant Customers: A Qualitative Study-Abstract |
|
|
1487 | (2) |
|
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|
Faith, Trust and Pixie Dust: A Comparative Study of Consumer Trust in Islamic Banks-A Structured Abstract |
|
|
1489 | (8) |
|
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Session 12G : Cultural Aspects of International Marketing |
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|
|
Cultural Orientation and Culture Consumption Outcomes: Comparing Immigrants from the Former Soviet Union to Israel and Germany-An Abstract |
|
|
1497 | (2) |
|
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Self-Construal and Willingness to Purchase Foreign Products: The Mediating Roles of Consumer Cosmopolitanism and Ethnocentrism |
|
|
1499 | (14) |
|
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|
An Exploratory Study of the Language Effect on Cross-Cultural Marketing: An Abstract |
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|
1513 | |
|
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