The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in public relations processes and proposes that this has compelling parallels in the roots of Chinese philosophies.
The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in public relations processes and proposes that this has compelling parallels in the roots of Chinese philosophies.
As the leader of growth and power across the Pacific Rim, public relations in China is not developing in isolation from the West, but via mutual accommodations and culturally complex interactions. By collecting cases and reflections on PR practices from both Chinese and Western scholars, the chapters propose that Chinese philosophies are playing a role in the development of modern Chinese PR practices, and focusing less on the obvious differences and contracts seek to highlight their spiritual, philosophical and political confluences. The conclusions drawn enhance and advance our understanding of public relations globally.
This innovative work is of interest to educators and researchers in the fields of public relations, strategic communications, and public diplomacy.
Introduction (1) The Western Rationales for Public Relations: The
Engineering of Human Interactions (2) Ancient Chinese Roots (3) History
and Legitimacy in the West: Public Relations Aesthetics from Hippocrates to
Luis Buńuel (4) The trajectory of practices and values of public relations
in China: The ascent of a humanistic turn within Chinese public relations
(5) Turning to Humanism: Merchants, Guilds and Managed Public Communication
in Medieval Europe and Middle Period China (6) Toward a New Dawn of Public
Relations: With Charity Toward All (7) Crisis Communication in China (8)
Crisis Communication and Humanism in Nigeria: Challenges and Opportunities
(9) Public Relations and the Performance of Everything (10) Humanistic
Turn: A New Home for Public Diplomacy? (11) A Humanistic Turn of Place
Branding in Public Relations: From Marketing to Social Science and
Sustainability Perspective (12) A New Model of Humanistic PR: The Social
Business - A Conversation with Robin Low
Robert E. Brown is Professor Emeritus at Salem State University, USA, and a member of the Affiliated Faculty of Emerson College.
Burton St. John III is Professor of Public Relations at the University of Colorado-Boulder, USA.
Jenny Zhengye Hou is Chief Investigator of Strategic Communication and Public Relations at Queensland University of Technology, Australia, and Senior Fellow of Higher Education Academy.
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