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Graphic Design School 5th Revised ed. [Minkštas viršelis]

3.97/5 (417 ratings by Goodreads)
  • Formatas: Paperback / softback, 208 pages, aukštis x plotis x storis: 221x221x15 mm, weight: 771 g, Illustrations
  • Išleidimo metai: 23-Apr-2014
  • Leidėjas: Adams Media Corporation
  • ISBN-10: 1118134419
  • ISBN-13: 9781118134412
Kitos knygos pagal šią temą:
  • Formatas: Paperback / softback, 208 pages, aukštis x plotis x storis: 221x221x15 mm, weight: 771 g, Illustrations
  • Išleidimo metai: 23-Apr-2014
  • Leidėjas: Adams Media Corporation
  • ISBN-10: 1118134419
  • ISBN-13: 9781118134412
Kitos knygos pagal šią temą:
"Graphic Design School allows students to develop core competencies while understanding how these fundamentals translate into new and evolving media. With examples from magazines, websites, books, and mobile devices, the Fifth Edition provides an overview of the visual communications profession, with a new focus on the intersection of design specialties. A brand-new section on web and interactivity covers topics such as web tools, coding requirements, information architecture, web design and layout, mobile device composition, app design, CMS, designing for social media, and SEO"--

"The Fifth Edition provides an overview of the visual communications profession, with a new focus on the intersection of design specialties. A brand-new section on web and interactivity covers topics such as web tools, coding requirements, information architecture, web design and layout, mobile device composition, app design, CMS, designing for social media, and SEO"--
Introduction 6(2)
PART ONE PRINCIPLES
8(92)
Unit One Research and Concepts
Basics of research
10(4)
Linear reasoning/lateral thinking
14(2)
Exploratory drawing
16(2)
Visualizing ideas
18(2)
Theories of image and text
20(4)
Audiences, markets, and concepts
24(2)
Scheduling, organizing, and finalizing
26(6)
Unit 1 Assignments
30(2)
Unit Two Fundamentals of Composition
Basics of composition
32(4)
Form and space
36(2)
Symmetry/asymmetry
38(2)
Basic principles of design layout
40(4)
Styles of layout
44(2)
Pace and contrast
46(4)
Size and format
50(2)
Identity and extended systems
52(4)
Photography and illustration
56(6)
Unit 2 Assignments
60(2)
Unit Three Fundamentals of Typography
Typography and meaning
62(2)
The anatomy of type
64(2)
Understanding and selecting typefaces
66(6)
Spacing
72(4)
Readability and legibility
76(2)
Typographic emphasis and hierarchy
78(4)
Typographic rules/boxes and ornaments
82(2)
Text as image
84(4)
Unit 3 Assignments
86(2)
Unit Four Fundamentals of Color
Color terminology
88(4)
Color legibility, contrast, and harmony
92(2)
Color associations
94(2)
Color as information
96(4)
Unit 4 Assignments
98(2)
PART TWO PRACTICE
100(96)
Unit Five Tools and Technologies
Photography basics and sourcing images
102(4)
Page-assembly programs
106(4)
Photoshop
110(4)
Illustrator
114(4)
Flash/After Effects
118(6)
Unit 5 Assignments
120(4)
Unit Six Print Production and Presentations
Preparing files for print
124(4)
Creating a convincing presentation
128(2)
Paper stocks and finishing
130(2)
Printed color
132(2)
Print media
134(2)
Digital printing
136(2)
Correcting color proofs and press check
138(4)
Unit 6 Assignments
140(2)
Unit Seven Web and Interactivity
Project development process overview
142(6)
Project structures
148(2)
Web tools
150(4)
Initial consultations
154(2)
Information architecture (IA)
156(2)
Flowcharts and wireframes
158(4)
Common elements of a web layout
162(2)
Designing for the web
164(6)
Mobile application design
170(3)
Working with content management systems
173(3)
Banner ad design
176(2)
Search engine optimization (SEO)
178(2)
Online portfolios
180(6)
Unit 7 Assignments
184(2)
Unit Eight Expert Paths and Collaborations
186(10)
Resources 196(2)
Glossary 198(4)
Bibliography 202(1)
Online resources 203(1)
Index 204(4)
Acknowledgments 208