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Graphic Design School: A Foundation Course for Graphic Designers Working in Print, Moving Image and Digital Media Fifth edition [Minkštas viršelis]

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  • Formatas: Paperback / softback, 208 pages, aukštis x plotis: 222x222 mm, Illustrated in colour and black and white throughout
  • Išleidimo metai: 28-Jul-2014
  • Leidėjas: Thames & Hudson Ltd
  • ISBN-10: 0500291438
  • ISBN-13: 9780500291436
Kitos knygos pagal šią temą:
  • Formatas: Paperback / softback, 208 pages, aukštis x plotis: 222x222 mm, Illustrated in colour and black and white throughout
  • Išleidimo metai: 28-Jul-2014
  • Leidėjas: Thames & Hudson Ltd
  • ISBN-10: 0500291438
  • ISBN-13: 9780500291436
Kitos knygos pagal šią temą:
This fifth edition of Graphic Design School has been enlarged to include information on digital imaging techniques, motion graphics and designing for the web and small-screen applications. The book is organized into two main sections, principles and practice. The first section deals with the fundamentals of design, such as composition, hierarchy, layout, typography, grid structure, colour and so on. The second section puts these basics into practice, and gives information about studio techniques and production issues relevant to a number of different graphic design disciplines. The last part of the second section provides an overview of some of the different career choices open to students entering the graphic design field.

Recenzijos

'Exemplifies its own principles Dabner subscribes to the virtues of elegance, clarity and freedom from clutter' - Times Higher Educational Supplement

Daugiau informacijos

'Packed with practical guidance on all areas of graphic design New Design
Introduction 6(2)
PART ONE PRINCIPLES
8(92)
Unit One Research and Concepts
Basics of research
10(4)
Linear reasoning/lateral thinking
14(2)
Exploratory drawing
16(2)
Visualizing ideas
18(2)
Theories of image and text
20(4)
Audiences, markets and concepts
24(2)
Scheduling, organizing and finalizing
26(6)
Unit 1 Assignments
30(2)
Unit Two Fundamentals of Composition
Basics of composition
32(4)
Form and space
36(2)
Symmetry/asymmetry
38(2)
Basic principles of design layout
40(4)
Styles of layout
44(2)
Pace and contrast
46(4)
Size and format
50(2)
Identity and extended systems
52(4)
Photography and illustration
56(6)
Unit 2 Assignments
60(2)
Unit Three Fundamentals of Typography
Typography and meaning
62(2)
The anatomy of type
64(2)
Understanding and selecting typefaces
66(6)
Spacing
72(4)
Readability and legibility
76(2)
Typographic emphasis and hierarchy
78(4)
Typographic rules/boxes and ornaments
82(2)
Text as image
84(4)
Unit 3 Assignments
86(2)
Unit Four Fundamentals of Colour
Colour terminology
88(4)
Colour legibility, contrast and harmony
92(2)
Colour associations
94(2)
Colour as information
96(4)
Unit 4 Assignments
98(2)
PART TWO PRACTICE
100(96)
Unit Five Tools and Technologies
Photography basics and sourcing images
102(4)
Page-assembly programs
106(4)
Photoshop
110(4)
Illustrator
114(4)
Flash/After Effects
118(6)
Unit 5 Assignments
120(4)
Unit Six Print Production and Presentations
Preparing files for print
124(4)
Creating a convincing presentation
128(2)
Paper stocks and finishing
130(2)
Printed colour
132(2)
Print media
134(2)
Digital printing
136(2)
Correcting colour proofs and press check
138(4)
Unit 6 Assignments
140(2)
Unit Seven Web and Interactivity
Project development process overview
142(6)
Project structures
148(2)
Web tools
150(4)
Initial consultations
154(2)
Information architecture (IA)
156(2)
Flowcharts and wireframes
158(4)
Common elements of a web layout
162(2)
Designing for the web
164(6)
Mobile application design
170(3)
Working with content management systems
173(3)
Banner ad design
176(2)
Search engine optimisation (SEO)
178(2)
Online portfolios
180(6)
Unit 7 Assignments
184(2)
Unit Eight Expert Paths and Collaborations
186(10)
Resources 196(2)
Glossary 198(4)
Bibliography 202(1)
Online resources 203(1)
Index 204(4)
Acknowledgements 208
David Dabner teaches at the London College of Communication and is an experienced industry professional. Sandra Stewart is the Associate Dean for Academics at Drexel Universitys Westphal College of Media Arts & Design.