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Graphic Design School: A Foundation Course for Graphic Designers Working in Print, Moving Image and Digital Media Sixth edition [Minkštas viršelis]

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  • Formatas: Paperback / softback, 208 pages, aukštis x plotis: 222x222 mm, weight: 850 g, Illustrated in colour and black and white throughout
  • Išleidimo metai: 16-Feb-2017
  • Leidėjas: Thames & Hudson Ltd
  • ISBN-10: 050029285X
  • ISBN-13: 9780500292853
Kitos knygos pagal šią temą:
  • Formatas: Paperback / softback, 208 pages, aukštis x plotis: 222x222 mm, weight: 850 g, Illustrated in colour and black and white throughout
  • Išleidimo metai: 16-Feb-2017
  • Leidėjas: Thames & Hudson Ltd
  • ISBN-10: 050029285X
  • ISBN-13: 9780500292853
Kitos knygos pagal šią temą:
This sixth edition of Graphic Design School has been refreshed and updated throughout, and features two new articles, one on User Experience Design (UX) and User Interface Design (UI), and one on Motion Graphics. The book is organized into two main sections, principles and practice. The first section deals with the fundamentals of design, such as composition, hierarchy, layout, typography, grid structure, colour and so on. The second section puts these basics into practice, and gives information about studio techniques and production issues relevant to a number of different graphic design disciplines. The last part of the second section provides an overview of some of the different career choices open to students entering the graphic design field.

Recenzijos

'Image-packed ... authoritative yet practical' - Computer Arts 'Exemplifies its own principles ... Dabner subscribes to the virtues of elegance, clarity and freedom from clutter' - The Times Higher Educational Supplement

Daugiau informacijos

Packed with practical guidance on all areas of graphic design New Design
Introduction 6(2)
PART ONE PRINCIPLES
8(92)
Chapter One Research And Concepts
Basics of research
10(4)
Linear reasoning/lateral thinking
14(2)
Exploratory drawing
16(2)
Visualising ideas
18(2)
Theories of image and text
20(4)
Audiences, markets and concepts
24(2)
Scheduling, organising and finalising
26(4)
Chapter 1 Assignments
30(2)
Chapter Two Fundamentals Of Composition
Basics of composition
32(4)
Form and space
36(2)
Symmetry/asymmetry
38(2)
Basic principles of design layout
40(4)
Styles of layout
44(2)
Pace and contrast
46(4)
Size and format
50(2)
Identity and extended systems
52(4)
Photography and illustration
56(4)
Chapter 2 Assignments
60(2)
Chapter Three Fundamentals Of Typography
Typography and meaning
62(2)
The anatomy of type
64(2)
Understanding and selecting typefaces
66(6)
Spacing
72(4)
Readability and legibility
76(2)
Typographic emphasis and hierarchy
78(4)
Typographic rules/boxes and ornaments
82(2)
Text as image
84(2)
Chapter 3 Assignments
86(2)
Chapter Four Fundamentals Of Colour
Colour terminology
88(4)
Colour legibility, contrast and harmony
92(2)
Colour associations
94(2)
Colour as information
96(2)
Chapter 4 Assignments
98(2)
PART TWO PRACTICE
100(98)
Chapter Five Tools And Technologies
Photography basics and sourcing images
102(4)
Page-assembly programs
106(4)
Photoshop
110(4)
Illustrator
114(4)
Animate and After Effects
118(2)
Chapter 5 Assignments
120(4)
Chapter Six Print Production And Presentations
Preparing files for print
124(4)
Creating a convincing presentation
128(2)
Paper stocks and finishing
130(2)
Printed colour
132(2)
Print media
134(2)
Digital printing
136(2)
Correcting colour proofs and press check
138(2)
Chapter 6 Assignments
140(2)
Chapter Seven Web Design
Project development process overview
142(6)
Project structures
148(2)
Web tools
150(4)
Initial consultations
154(2)
Information architecture (IA)
156(2)
Flowcharts and wireframes
158(4)
Common elements of a web layout
162(2)
Designing for the web
164(6)
Mobile application design
170(3)
Working with content management systems
173(3)
Banner ad design
176(2)
Search engine optimisation (SEO)
178(2)
Online portfolios
180(4)
Chapter 7 Assignments
184(14)
Chapter Eight Expert Paths
Glossary 198(4)
Bibliography 202(1)
Online resources 203(1)
Index 204(4)
Acknowledgments 208
David Dabner teaches at the London College of Communication and is an experienced industry professional. Sandra Stewart is the Associate Dean for Academics at Drexel Universitys Westphal College of Media Arts & Design.