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1 | (16) |
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1.1 International Student Picture in France |
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1 | (3) |
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1.2 General Policies for Inbound Student Mobility Promotion in France |
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4 | (5) |
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1.2.1 Intra-European Promotion |
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4 | (1) |
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1.2.2 International Promotion |
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5 | (1) |
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6 | (3) |
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9 | (5) |
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11 | (1) |
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1.3.2 Research Objectives |
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11 | (1) |
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12 | (2) |
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1.4 Research Significance and Limitations |
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14 | (3) |
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14 | (1) |
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14 | (1) |
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15 | (2) |
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17 | (40) |
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2.1 Internationalization of Higher Education: International and European Vision |
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18 | (8) |
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2.1.1 Global Context: Conceptualization and Rationales |
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18 | (4) |
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2.1.2 Regional Context: Construction of European Higher Education Area (EHEA) |
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22 | (4) |
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2.2 French Dual System: A Historical Product in the Global Context |
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26 | (19) |
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2.2.1 Coexistence of Grandes Ecoles and Universities: Historical Heritage |
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28 | (8) |
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2.2.2 A Brief Review of Reforms in French Universities in the Last Decades |
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36 | (5) |
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2.2.3 A Brief Review of Studies on Grandes Ecoles |
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41 | (4) |
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2.3 International Student Mobility Research Review |
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45 | (12) |
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2.3.1 General Studies on International Student Mobility |
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45 | (2) |
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2.3.2 Studies on International Student Mobility in France |
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47 | (3) |
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50 | (7) |
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3 Conceptual Framework Building |
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57 | (42) |
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3.1 Interpretation of French HEIs Transformation with a New-Institutional Approach |
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57 | (14) |
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3.1.1 Institutions and Institutional Theory |
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58 | (2) |
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3.1.2 External Incentives in Higher Education Transformation |
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60 | (8) |
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3.1.3 Ni (Neither) Denial Ni (Nor) Anglo-American Model |
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68 | (3) |
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3.2 International Higher Education Marketplace |
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71 | (10) |
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3.2.1 Quasi-market, Higher Education Market, and Marketization of Higher Education |
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72 | (2) |
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3.2.2 Beyond Market: World-System Theory and International Academic Relationship |
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74 | (7) |
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3.3 Introduction of Branding Theory to the French Context |
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81 | (18) |
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3.3.1 Brand, Branding, and Branding in Higher Education |
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81 | (3) |
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3.3.2 International Branding and International Student Recruitment |
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84 | (2) |
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3.3.3 Theoretical Path-Building for French HEIs in Branding with a Hypothetical and Comparative Approach |
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86 | (8) |
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94 | (5) |
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4 Data Collection and Empirical Analysis |
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99 | (150) |
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4.1 Data Collection Process |
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99 | (15) |
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4.1.1 Research Sites, Criteria for Participants, and Ethical Consideration |
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99 | (5) |
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104 | (4) |
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4.1.3 Data Analysis Approaches |
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108 | (3) |
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4.1.4 Researcher's Reflection |
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111 | (3) |
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4.2 Internationalization in Convergence in Grandes Ecoles and Universities from a Macro Perspective |
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114 | (42) |
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4.2.1 Implementation of Internationalization in the Institutions: Norm and Forms |
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115 | (11) |
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4.2.2 English: Language of a "Must" Implemented in Research and Teaching |
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126 | (16) |
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4.2.3 International Students: Infinite Resources for Host Institutions, Academics, and Local Students |
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142 | (14) |
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4.3 Institution Branding with Application of Mixed Philosophy in the International Context: From Awareness to Practice |
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156 | (49) |
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4.3.1 Institution Positioning: Identity Brand and National Network Management |
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157 | (14) |
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4.3.2 Institution Targeting: Ideological Transformation from the Fulfillment of Others' Needs to One's Own |
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171 | (11) |
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4.3.3 Institution Operating: Strategic Moves in Practice |
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182 | (23) |
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4.4 International Student Recruitment: From Pooling Resources to Service Provision |
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205 | (44) |
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4.4.1 Recruitment Model: Program and Institution Oriented |
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205 | (22) |
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4.4.2 From Admission to Recruitment: Lessons from Students' Experience |
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227 | (9) |
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4.4.3 International Student Recruitment: Obligation and Opportunity |
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236 | (11) |
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247 | (2) |
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249 | (8) |
Appendices |
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257 | (6) |
Acronyms |
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263 | (2) |
Lists of Tables, Graphs, and Charts |
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265 | (2) |
Bibliography |
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267 | |