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El. knyga: Introducing Business English [Taylor & Francis e-book]

(Zayed University, United Arab Emirates), (Radboud University Nijmegen, The Netherlands)
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Introducing Business EnglishDidesnis paveikslėlis
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Introducing Business English provides an overview of the field and will be essential reading for students undertaking advanced undergraduate and postgraduate studies in the area of applied linguistics and English language teaching, with a particular interest in Business English (BE), Business language and English for Specific Business Purposes (ESBP).

Covering both spoken and written aspects of business English, this book:

  • Examines the key topics within Business English that includes the situation of BE/ESBP within the wider field of ESP; teaching International Business English as a lingua franca; and the growth of Business English

  • Discusses the latest research on each topic and its possible future directions

  • Features tasks and practical examples including a range of issues such as course design and classroom tasks and techniques, which illustrate the points made and provide readers with an extra set of resources

Written by two leading researchers and teachers, Introducing Business English is a must-read for those studying and teaching in this area.

PART I Introduction
1(24)
1 What is Business English?
3(11)
Introduction
3(3)
Three studies of Business English
6(4)
Business English around the world
10(1)
Interconnections in Business English
11(1)
The need for research-based teaching
12(1)
Structure of the book
13(1)
Summary
13(1)
2 International Business English and Business English as a Lingua Franca
14(11)
Introduction
14(2)
Defining Business English as a Lingua Franca and International Business English
16(1)
Teaching English as a business lingua franca or international business language
17(2)
Analyzing Business English as a Lingua Franca
19(2)
Business English as a Lingua Franca and International Business English in context
21(3)
Summary
24(1)
PART II Spoken Business English
25(38)
3 Introducing Spoken Business English
27(12)
Introduction
27(1)
Characteristics of spoken Business English
28(2)
The importance of research based on real language data
30(1)
Discourse-based studies of spoken Business English
31(7)
Summary
38(1)
4 Intercultural Business Interactions
39(13)
Introduction
39(1)
The importance of research into spoken Business English in intercultural contexts
39(1)
From intercultural misunderstanding to strategies that work
40(1)
Relational strategies in multicultural meetings
41(3)
Facework strategies in intercultural negotiations
44(4)
Accommodation strategies in international meetings
48(3)
Summary
51(1)
5 Teaching Spoken Business English
52(11)
Introduction
52(2)
Ritual exchanges in negotiations
54(4)
Essential language in business meetings
58(2)
The key characteristics of workplace discourse
60(2)
Summary
62(1)
PART III Written Business English
63(38)
6 Introducing Written Business English
65(11)
Introduction
65(1)
Vijay Bhatia: A genre approach to written Business English
65(4)
The influence of business culture and national culture on written Business English: three early studies
69(3)
Using a genre approach in the teaching of Business English
72(3)
Summary
75(1)
7 Understanding Written Business English
76(12)
Introduction
76(1)
The creation of texts
77(3)
Context and collaboration in the teaching of written Business English
80(1)
The response to texts
81(3)
Using reader response in the teaching of written Business English
84(2)
Summary
86(2)
8 Teaching Written Business English
88(13)
Introduction
88(1)
The influence of context and the Business English classroom
88(8)
The response of business practitioners to student texts
96(3)
Summary
99(2)
PART IV The Modern Business World
101(30)
9 Intertextuality and Interdiscursivity in Business English
103(12)
Introduction
103(1)
Research in intertextuality and interdiscursivity in Business English
104(5)
Intertextuality and interdiscursivity in the classroom
109(5)
Summary
114(1)
10 New Media and Business English
115(16)
Introduction
115(1)
The need for multimedia literacy
116(6)
New media and new technology in the Business English classroom
122(7)
Summary
129(2)
PART V Learners, Teachers, and Materials
131(32)
11 Teaching Approaches and Business English
133(11)
Introduction
133(1)
Project-based learning
133(5)
Team-teaching
138(2)
Blended learning
140(2)
Summary
142(2)
12 Designing Business English Teaching Materials
144(15)
Introduction
144(2)
Needs analysis surveys and communication audits
146(3)
Corpus-based approaches
149(3)
Surveys of published materials
152(5)
Assessment
157(1)
Summary
158(1)
13 Business English Resources
159(4)
Books and textbooks
159(1)
Journals
160(1)
Professional associations
160(1)
Conferences and workshops
161(1)
Corpora
161(1)
Online teaching resources
162(1)
References 163(7)
Index 170
Catherine Nickerson is a Professor in the College of Business at Zayed University in the United Arab Emirates. Her research focuses on business English and the use of English as a lingua franca in business contexts.



Brigitte Planken is an Associate Professor at the Department of Communication and Information Studies and a researcher at the Centre for Language Studies, Radboud University Nijmegen, The Netherlands. She has published widely on business English, language policy in organizations and corporate communication.
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