Preface: for Instructors |
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xvii | |
Preface: for Students |
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xxv | |
Acknowledgements |
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xxix | |
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1 A Day in the Life of Your Jeans: Using Our Stuff to Discover Sociology |
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1 | (26) |
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1 Introduction: Sociological Imagination and Global Blue Jeans |
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2 | (8) |
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2 How We Came to Be a Society of Shoppers |
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10 | (5) |
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Sociology's Founders: Critical Commentators on Capitalist Relationships |
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12 | (2) |
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Is Hello Kitty Slowly Taking Over the World? |
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14 | (1) |
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3 The Sociology of Stuff: The Chapters Ahead and Three Thinking Frames |
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15 | (12) |
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The Evolution of Jeans Culture: A Material and Symbolic Story |
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18 | (2) |
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Thinking Frame #1 Material/Cultural |
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20 | (1) |
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Thinking Frame #2 Structure/Agency |
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21 | (2) |
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Thinking Frame #3 Micro/Macro |
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23 | (1) |
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24 | (1) |
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25 | (2) |
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PART I Surviving (and Thriving) in Consumer Culture |
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27 | (80) |
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2 You Are What You Eat: Culture, Norms, and Values |
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29 | (22) |
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1 Introduction: How Food is Sociological |
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30 | (5) |
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35 | (5) |
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2.1 Marx: Food as "Fetish" |
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35 | (2) |
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2.2 Durkheim: Food as Totem |
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37 | (2) |
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2.3 Feminism: Food as a Women's Issue |
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39 | (1) |
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Sociologists in Action: Qualitative Interviewing |
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40 | (1) |
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3 Food Rules: Culture, Norms, and Deviance |
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40 | (5) |
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3.1 Ethnocentrism and Cultural Relativism |
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43 | (2) |
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4 Food as a Sociological Research Topic |
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45 | (6) |
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48 | (1) |
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49 | (2) |
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3 Fast-Food Blues: Work in a Global Economy |
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51 | (30) |
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1 Introduction: Do You Want Fries with That? |
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52 | (3) |
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2 Working in a Global Food Economy |
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55 | (11) |
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Sociologists in Action: Ethnography |
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60 | (6) |
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3 The Costs of Fast Food: McDonaldization and the Iron Cage |
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66 | (7) |
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4 Worker Resistance in the Fast-Food Industry |
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73 | (8) |
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77 | (1) |
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78 | (3) |
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4 Coffee: Class, Distinction, and "Good" Taste |
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81 | (26) |
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1 Introduction: Consuming the Perfect Coffee... |
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82 | (1) |
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2 How Consumption Conveys Class and Status |
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83 | (7) |
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Sociologists in Action: Survey Research |
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89 | (1) |
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3 Coffee Consumption and Social Status |
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90 | (7) |
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Caffeine as an Acceptable Addiction |
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92 | (5) |
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4 The Paradox of the $4 Cappuccino |
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97 | (10) |
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103 | (1) |
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104 | (3) |
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PART II Fitting in: Being Part of the Group |
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107 | (166) |
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5 Shopping Lessons: Consuming Social Order |
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109 | (34) |
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1 Introduction: Why Shopping Matters |
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110 | (2) |
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2 Shopping: A Brief History |
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112 | (9) |
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Is the Mall Open to Everyone? |
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118 | (3) |
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3 Shopping Motivations and Values, Comparison and Choice |
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121 | (4) |
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4 Shopping, Social Order, and Solidarity |
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125 | (18) |
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4.1 A Durkheimian Approach to Social Order and Solidarity |
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126 | (4) |
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4.2 Consumer Culture and Social Solidarity: Bonding Through Brands |
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130 | (2) |
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Sociologists in Action: Focus Groups |
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132 | (5) |
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4.3 Is Shopping a Social Problem? |
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137 | (1) |
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138 | (1) |
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139 | (4) |
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6 Get in the Game: Race, Merit, and Group Boundaries |
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143 | (36) |
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1 Introduction: Who Are You Rooting For? |
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144 | (2) |
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2 Sports Teams, Group Membership, and Boundary Work |
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146 | (9) |
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3 Athleticism and the Social Construction of Race |
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155 | (9) |
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Sociologists in Action: Field Experiments |
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160 | (4) |
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4 Cheaters and Liars or Strategic Actors? Deviance in the World of Sport |
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164 | (5) |
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5 Sports as a Business: Constructing Popular Heroes |
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169 | (10) |
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175 | (1) |
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176 | (3) |
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7 Barbies and Monster Trucks: Socialization and "Doing Gender" |
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179 | (30) |
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1 Introduction: Is it "Natural" For Girls to Play with Dolls and Boys to Drive Toy Trucks? |
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180 | (2) |
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2 Socializing Girls and Boys: How Toys Teach Us to "Do Gender" |
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182 | (16) |
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2.1 Rich Kids and Poor Kids: Toys and Social Class |
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193 | (4) |
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Dolls, Race, and Agency in Children's Play |
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197 | (1) |
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3 Understanding Kids' Desire for Toys: Dynamics of Inclusion and Exclusion |
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198 | (11) |
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Sociologists in Action: Do Videogames Socialize Violent Behavior? |
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202 | (3) |
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205 | (1) |
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206 | (3) |
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8 Dreaming of a White Wedding: Marriage, Family, and Heteronormativity |
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209 | (36) |
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1 Introduction: The Dream of Marriage, or the Dream of a Wedding? |
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210 | (2) |
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2 Married with Children? A Brief Portrait of our Shifting Intimate Relationships |
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212 | (33) |
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Diverse Forms of Modern Families |
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213 | (1) |
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2.1 Love: From Working Partnerships to Love Matches |
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214 | (4) |
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218 | (1) |
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2.2 Modern Love: Ideals and Reality |
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218 | (4) |
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Intimate Partner Violence |
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222 | (4) |
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3 The White Wedding: A Pricey (and Ideological) Ritual |
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226 | (1) |
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3.1 Wedding Expenses and the "Wedding Industrial Complex" |
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226 | (1) |
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A Diamond = Eternal Love? |
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226 | (5) |
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Sociologists in Action: Historical Comparative Research |
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231 | (1) |
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3.2 The Wedding "Ideological" Complex |
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232 | (1) |
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3.2.1 Gender, Weddings, and Ideology |
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233 | (2) |
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3.2.2 Heteronormativity and the Same-Sex Wedding |
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235 | (2) |
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3.2.3 Class Inequality, Racial Representation, and the White Wedding Fantasy |
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237 | (5) |
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242 | (1) |
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243 | (2) |
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9 I <3 My Phone: Technology and Social Networks |
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245 | (28) |
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1 Introduction: Charging Up or Shutting Down? |
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246 | (2) |
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2 A Brief History of the Phone |
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248 | (5) |
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251 | (2) |
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3 Technology and Social Change |
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253 | (3) |
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Do "Easy" Technologies Necessarily Make Our Lives Easier? |
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255 | (1) |
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4 Promise or Peril? The Paradox of New Technology |
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256 | (17) |
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Paradox #1 The Loneliness of Instant Connection |
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257 | (6) |
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Sociologists in Action: Social Network Analysis |
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263 | (2) |
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Paradox #2 Virtual Distractions and "Real"-World Problems |
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265 | (5) |
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270 | (1) |
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271 | (2) |
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PART III Standing Out: Individuals Negotiating the Social World |
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273 | (128) |
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10 Branding Your Unique Identity™: Consumer Culture and the Social Self |
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275 | (28) |
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1 Introduction: Individualism in a Mass-Consumption Culture |
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276 | (2) |
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2 The Social Self: Key Thinkers and Concepts |
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278 | (7) |
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Identities on Display: Performing Motherhood |
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284 | (1) |
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3 Shopping for a Self-Concept in Consumer Culture |
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285 | (6) |
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A Day in Your Shoes: Sneakers and the Self |
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289 | (2) |
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4 Branding Goods, Branding the Self |
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291 | (12) |
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Sociologists in Action: Photo Elicitation |
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292 | (8) |
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300 | (1) |
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301 | (2) |
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11 Looking Good: Ideology, Intersectionality, and the Beauty Industry |
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303 | (28) |
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1 Introduction: Can Anyone be Beautiful? |
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304 | (2) |
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2 Beauty: A Powerful Cultural Ideal |
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306 | (11) |
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2.1 Beauty as a Social Construction |
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307 | (3) |
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2.2 Beauty as an Ideology |
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310 | (1) |
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Evaluating Beauty and Body Work Practices: A Checklist |
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311 | (6) |
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3 Looking Good: A Growth Industry |
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317 | (14) |
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3.1 The Dove Campaign for Real Beauty: Feeling Empowered to Buy Stuff |
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318 | (3) |
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3.2 Fashion: Expressing Yourself While Conforming to Trends |
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321 | (3) |
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The Materiality of Fast-Fashion and the Global Garment Industry |
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324 | (1) |
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Sociologists in Action: Content Analysis |
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325 | (2) |
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327 | (1) |
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328 | (3) |
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12 What's On Your Playlist? Subcultures, Racism, and Cultural Appropriation |
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331 | (30) |
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1 Introduction: How Music Matters |
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332 | (6) |
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2 The Status of Subcultures |
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338 | (5) |
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3 Producing and Consuming Hip-Hop: Racism, White Privilege, and Cultural Appropriation |
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343 | (9) |
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352 | (9) |
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Sociologists in Action: Textual Analysis |
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356 | (2) |
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358 | (1) |
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359 | (2) |
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13 Our Love-Hate Relationship with the Car: Masculinity, Industry, and Environmental Sustainability |
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361 | (40) |
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1 Introduction: Car Dreams and Car Realities |
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362 | (4) |
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2 Car Culture is Systemic |
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366 | (6) |
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3 Car Culture is Centered on Mobility |
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372 | (3) |
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4 Car Culture is Symbolically Powerful |
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375 | (6) |
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Sociologists in Action: Archival Research |
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378 | (3) |
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5 Objects of Mass Production and Consumption |
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381 | (8) |
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5.1 Fordism (1910-70): Mass-Produced Cars for Mass Consumption |
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382 | (3) |
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5.2 Post-Fordism (1970s-Today): Niche Markets |
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385 | (4) |
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6 Car Culture is Contested |
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389 | (12) |
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The Uber Challenge to Car Culture |
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394 | (2) |
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396 | (1) |
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397 | (4) |
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Appendix Advertising and Society: An Overview of Sociological Methods |
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401 | (24) |
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1 Introduction: Advertising and Consumer Society |
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402 | (1) |
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2 The Nature of Empirical Evidence and Explanations |
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403 | (7) |
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403 | (2) |
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2.2 Theory, Cases, and Classes of Cases |
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405 | (1) |
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406 | (2) |
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2.4 Inductive and Deductive Reasoning |
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408 | (2) |
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410 | (12) |
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3.1 Being There: Ethnography and Participant Observation |
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410 | (2) |
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3.2 Standardized Questions: Survey Research |
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412 | (2) |
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3.3 Exploring in Depth: Qualitative Interviews and Focus Groups |
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414 | (3) |
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3.4 Document Analysis: Content Analysis, Textual Analysis, Comparative Historical Research |
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417 | (2) |
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3.5 Controlled Comparisons: Experiments |
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419 | (3) |
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4 Conclusion: A Diverse Methodological Toolkit |
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422 | (3) |
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Research Methods: Key Traits |
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422 | (3) |
References |
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425 | (30) |
Glossary/Index |
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455 | |