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El. knyga: Introduction to Google Analytics: A Guide for Absolute Beginners

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  • Formatas: PDF+DRM
  • Išleidimo metai: 19-Jun-2017
  • Leidėjas: APress
  • Kalba: eng
  • ISBN-13: 9781484228296
Kitos knygos pagal šią temą:
Introduction to Google Analytics: A Guide for Absolute BeginnersDidesnis paveikslėlis
  • Formatas: PDF+DRM
  • Išleidimo metai: 19-Jun-2017
  • Leidėjas: APress
  • Kalba: eng
  • ISBN-13: 9781484228296
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Develop your digital/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this guide will introduce you to the content quickly. Web analytics is critical to online marketers as they seek to track return on investment and optimize their websites. Introduction to Google Analytics covers the basics of Google Analytics, starting with creating a blog, and monitoring the number of people who see the blog posts and where they come from. What Youll Learn













Understand basic techniques to generate traffic for a blog or website

Review the performance of a website or campaign

Set up a Shopify account to track ROI

Create and maximize AdWords to track conversion

Discover opportunities offered by Google, including the Google Individual Qualification



























Who This Book Is For

Those who need to get up to speed on Google Analytics tools and techniques for business or personal use. This book is also suitable as a student reference.
About the Author vii
About the Technical Reviewer ix
Introduction xi
Chapter 1 Overview
1(8)
Chapter 2 Blogalytics
9(14)
Chapter 3 Getting Traffic for Analytics
23(14)
Chapter 4 Reviewing Performance of Campaigns
37(16)
Chapter 5 Fun with E-Commerce Analytics Part I: Shopify
53(30)
Chapter 6 Fun with E-Commerce Analytics Part II: AdWords
83(24)
Chapter 7 Fun with E-Commerce Analytics Part III: Gumroad
107(22)
Chapter 8 Exploring Google Analytics Certification
129(10)
Index 139
Todd Kelsey, PhD, is an author and educator whose publishing credits include several books for helping people learn more about technology. He has appeared on television as a featured expert, and has worked with a wide variety of corporations and non-profit organizations.
Daugiau apie elektronines knygas Daugiau apie elektronines knygas
Pastovi nuoroda: https://www.kriso.lt/db/97814842282962e.html
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