The NEW YORK TIMES and USA TODAYbestsellerupdated with todays hottest sites!
A friends recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, Vine, Instagram, and beyond, that recommendation can travel farther and faster than ever before.Packed with brand-new case studies from todays emerging social sites, this updated edition of LikeableSocial Media helps you harness the power of word-of-mouth marketing to transform your business. Listento your customers and prospects. Deliver value, excitement, and surprise. And most important, learn howto truly engage your customers and help them spread the word.
| Foreword |
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xi | |
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| Acknowledgments |
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xiii | |
| Introduction |
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1 | (12) |
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Chapter 1 Listen First, and Never Stop Listening |
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13 | (12) |
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Chapter 2 Way Beyond "Women 25 to 54": Define Your Target Audience Better Than Ever |
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25 | (14) |
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Chapter 3 Think---and Act---Like Your Consumer |
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39 | (14) |
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Chapter 4 Invite Your Customers to Be Your First Fans |
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53 | (14) |
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Chapter 5 Engage: Create True Dialogue with, and Between, Your Customers |
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67 | (12) |
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Chapter 6 Respond Quickly to All Bad Comments |
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79 | (12) |
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Chapter 7 Respond to the Good Comments Too |
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91 | (12) |
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103 | (12) |
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Chapter 9 Be Honest and Transparent |
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115 | (10) |
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Chapter 10 Should You Ask a Lot of Questions? |
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125 | (12) |
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Chapter 11 Provide Value (Yes, for Free!) |
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137 | (10) |
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Chapter 12 Share Stories (They're Your Social Currency!) |
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147 | (12) |
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Chapter 13 Inspire Your Customers to Share Stories |
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159 | (12) |
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Chapter 14 Integrate Social Media into the Entire Customer Experience |
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171 | (10) |
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Chapter 15 Use Social Network Ads for Greater Impact |
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181 | (16) |
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Chapter 16 Admit When You Screw Up, and Then Leverage Your Mistakes |
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197 | (10) |
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Chapter 17 Consistently Deliver Excitement, Surprise, and Delight |
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207 | (10) |
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Chapter 18 Don't Sell! Just Make It Easy and Compelling for Customers to Buy |
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217 | (10) |
| Conclusion: Just Be Likeable |
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227 | (4) |
| Appendix: A Refresher Guide to the Social Networks That Matter Most |
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231 | (34) |
| Notes |
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265 | (2) |
| Index |
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267 | |
DAVE KERPEN is CEO of Likeable Local, a social media software company thats helped thousands of small businesses, and chairman of Likeable Media, a content-as-a-service firm that works with big brands.
MALLORIE ROSENBLUTH is a social media loving, high heel wearing, pink hair rocking, brand obsessed marketer. Her social media work has earned her numerous industry awards, accolades, and speaking engagements.
CARRIE KERPEN is a self-described (Non)trepreneur, author, keynote speaker, and social media expert. She is the CEO and co-founder of social media agency Likeable Media, an award-winning, global agency that works with Fortune 500 clients.
MEG RIEDINGER is the Chief of Staff at Likeable Local and Co-Host and Producer of the award winning social media podcast, Likeable Radio Show.
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