Part 1: The Organisational Dimensions of Marketing
1. Marketing and Organisational Structure
21. Theories of Organsiation and Decision Making Part 2: Marketing in the Organisation
3. The Departmentation and Positioning of Marketing
4. Responsibility, Power and Politics Part 3: Marketing Structures
5. Structures in the Marketing Organisation
6. Product Management, the Product-Market Matrix Part 4: Organisational Design for Marketing
7. Designing the Marketing Organisation
8. Organisational Strategy for Marketing.
