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McDonaldization of Society 5 [Kietas viršelis]

3.81/5 (2086 ratings by Goodreads)
  • Formatas: Hardback, 320 pages, aukštis x plotis: 228x152 mm, weight: 540 g
  • Išleidimo metai: 12-Nov-2007
  • Leidėjas: SAGE Publications Inc
  • ISBN-10: 1412954290
  • ISBN-13: 9781412954297
Kitos knygos pagal šią temą:
McDonaldization of Society 5Didesnis paveikslėlis
  • Formatas: Hardback, 320 pages, aukštis x plotis: 228x152 mm, weight: 540 g
  • Išleidimo metai: 12-Nov-2007
  • Leidėjas: SAGE Publications Inc
  • ISBN-10: 1412954290
  • ISBN-13: 9781412954297
Kitos knygos pagal šią temą:
Pastovi nuoroda: https://www.kriso.lt/db/9781412954297.html
Raktažodžiai:
This book has been a fabulous success with students because it combines elements of critical social theory, readability... and popular culture - Charles Frederick, Jr., Indiana University





One of the most noteworthy and popular sociology books of all time, The McDonaldization of Society demonstrates the power of the sociological imagination to todays readers in a way that few books have been able to do.









Key Features of the new edition:









- brand new chapter examining the Starbucks phenomenon and its relationship to McDonaldization



- updated examples of McDonaldization, including online dating services (e.g. match.com), Viagra, MDMA (ecstasy), text-messaging, Ikea, and megachurches



- an increased focus on globalization, including an examination into the relationship between McDonaldization and the environment

Recenzijos

Students love Ritzers McDonaldization! "My ideas and feelings changed tremendously after reading the text because it really opened my mind up."

"The text opened my eyes up a bit to the world around me."   "[ T]his text book is awesome because it really opens up your mind to think. I really love this text book, I think every student should at least read it and understand what McDonaldization is."

"I really enjoyed the writing style of the book. It was not overly technical, gave many practical and real-life examples, and appealed to my interests. I thought of it as a book I would recommend to friends, not as a textbook."

"I loved the book and really enjoyed the way it was written."

"I most enjoyed reading the four chapters explaining and providing examples for the four principles of rationality (Chapters 3, 4, 5 & 6). After reading these chapters, I had an extremely clear idea on what each principle entailed."

"I strongly recommend that this text should be use again in the future. Its a great text book and it helps us as students understand our society more and what our society had become."

"I would definitely recommend that both of my teachers continue to incorporate Ritzers text into the courses. It is an unpretentious, easy to understand, and thoroughly enlightening text."

"It is an extremely effective and thought-provoking text for a Sociology course." -- Student Reviews "The text is eminently readable. Many of my students . . . identify with the themes very rapidly. They see the connections with their own world of experience and gain confidence in thinking sociologically." -- Michael Nofz "This book has been a fabulous success with students because it combines elements of critical social theory, readability . . . and popular culture." -- Charles R. Frederick, Jr

About the Author xi
Preface xiii
1. An Introduction to McDonaldization
1
McDonald's as a Global Icon
6
The Long Arm of McDonaldization
9
The Dimensions of McDonaldization
13
Efficiency
13
Calculability
14
Predictability
14
Control
15
A Critique of McDonaldization: The Irrationality of Rationality
15
Illustrating the Dimensions of McDonaldization: The Case of Ikea
17
The Advantages of McDonaldization
19
What Isn't McDonaldized?
20
A Look Ahead
21
2. The Past, Present, and Future of McDonaldization: From the Iron Cage to the Fast-Food Factory and Beyond
23
Bureaucratization: Making Life More Rational
24
Weber's Theory of Rationality
24
Irrationality and the "Iron Cage"
26
The Holocaust: Mass-Produced Death
27
Scientific Management: Finding the One Best Way
29
The Assembly Line: Turning Workers Into Robots
31
Levittown: Putting Up Houses—"Boom, Boom, Boom"
33
Shopping Centers: Malling America
35
McDonald's: Creating the "Fast-Food Factory"
36
McDonaldization and Contemporary Social Changes
39
The Forces Driving McDonaldization: It Pays, We Value It, It Fits
39
Other Major Social Changes: McDonaldization in the Era of the "Posts"
42
The Future: Are There Any Limits to the Expansion of McDonaldization?
50
Looking to the Future: De-McDonaldization?
52
3. Efficiency: Drive-Throughs and Finger Foods
57
Streamlining the Process
58
The Fast-Food Industry: Speeding the Way From Secretion to Excretion
59
Home Cooking (and Related Phenomena): "I Don't Have Time to Cook"
61
Shopping: Creating Ever-More Efficient Selling Machines
63
Higher Education: Just Fill In the Box
65
Health Care: Docs-in-a-Box
66
Entertainment: Moving People (and Trash) Efficiently
67
Online Dating: Show Your Interest With Just a "Wink"
70
Other Settings: Streamlining Relationships With Even the Pope
70
Simplifying the Product
72
Putting Customers to Work
74
4. Calculability: Big Macs and Little Chips
79
Emphasizing Quantity Rather Than Quality of Products
81
The Fast-Food Industry: Of "Big Bites" and "Super Big Gulps"
81
Higher Education: Grades, Scores, Ratings, and Rankings
84
Health Care: Patients as Dollar Signs
87
Television: Aesthetics Are Always Secondary
88
Sports: Nadia Comaneci Scored Exactly 79.275 Points
89
Politics: There Were No Sound Bites in the Lincoln-Douglas Debate
92
Reducing Production and Service to Numbers
93
The Fast-Food Industry: Hustle, and a Precooked Hamburger Measures Exactly 3.875 Inches
93
The Workplace: A Penny the Size of a Cartwheel
95
5. Predictability: It Never Rains on Those Little Houses on the Hillside
97
Creating Predictable Settings
98
Motel Chains: "Magic Fingers" but No Norman Bates
98
The Fast-Food Industry: Thank God for Those Golden Arches
99
Other Settings: E.T. Can't Find His Home
100
Scripting Interaction With Customers
102
The Fast-Food Industry: "Howdy Pardner" and "Happy Trails"
102
Other Settings: Even the Jokes Are Scripted
104
Making Employee Behavior Predictable
105
The Fast-Food Industry: Even Hamburger University's Professors Behave Predictably
106
Other Settings: That Disney Look
106
Creating Predictable Products and Processes
107
The Fast-Food Industry: Even the Pickles Are Standardized
108
Entertainment: Welcome to McMovieworld
109
Sports: There's Even a McStables
111
Minimizing Danger and Unpleasantness
112
6. Control: Human and Nonhuman Robots
115
Controlling Employees
116
The Fast-Food Industry: From Human to Mechanical Robots
116
Education: McChild Care Centers
119
Health Care: Who's Deciding Our Fate?
120
The Workplace: Do as I Say, Not as I Do
121
Controlling Customers
124
The Fast-Food Industry: Get the Hell Out of There
124
Other Settings: It's Like Boot Camp
126
Controlling the Process and the Product
128
Food Production, Cooking, and Vending: It Cooks Itself
128
The Ultimate Examples of Control: Birth and Death?
131
Controlling Conception: Even Granny Can Conceive
131
Controlling Pregnancy: Choosing the Ideal Baby
132
Controlling Childbirth: Birth as Pathology
134
Controlling the Process of Dying: Designer Deaths
137
7. The Irrationality of Rationality: Traffic Jams on Those "Happy Trails"
141
Inefficiency: Long Lines at the Checkout
142
High Cost: Better Off at Home
143
False Friendliness: "Hi, George"
144
Disenchantment: Where's the Magic?
146
Health and Environmental Hazards: Even Your Pets Are at Risk
148
Homogenization: It's No Different in Paris
151
Dehumanization: Getting Hosed at "Trough and Brew"
152
Fast-Food Industry: Gone Is the "Greasy Spoon"
155
Family: The Kitchen as Filling Station
156
Higher Education: McLectures and McColleges
158
Health Care: You're Just a Number
159
Dehumanized Death
160
8. Globalization and McDonaldization: Does It All Amount to..."Nothing"?
163
Globalization
164
McDonaldization and Grobalization
168
Nothing-Something and McDonaldization
170
Nothing-Something and Grobalization-Glocalization
172
The Grobalization of Something
172
The Grobalization of Nothing
174
The Glocalization of Nothing
176
The Glocalization of Something
178
The Case for McDonald ization as an Example of the Glocalization of Something
180
The Case for McDonaldization as an Example of the Grobalization of Nothing
182
9. Dealing With McDonaldization: A Practical Guide
187
Creating "Reasonable" Alternatives: Sometimes You Really Do Have to Break the Rules
189
Fighting Back Collectively: Saving Hearts, Minds, Taste Buds, and the Piazza di Spagna
191
McLibel Support Group: McDonald's Pyrrhic Victory
191
National Heart Savers Association: McClog the Artery
193
Slow Food: Creating a Place for Traditional, Regional, and High-Quality Food
194
Sprawl-Busters: A "Hit List" of McDonaldized Superstores
197
Local Protests: Not Wanting to Say "Bye-Bye to the Neighborhood"
197
Coping Individually: "Skunk Works," Blindfolded Children, and Fantasy Worlds
200
Games, Knitting, and Non-Rationalized Niches
201
A Range of Individual Actions: If All Else Fails, Save the Children
204
Freedom: If You Can't Cope, Can You Escape?
207
Some Concluding Thoughts
209
10. The Starbuckization of Society? 211
Howard Schultz and the Founding of the Starbucks Empire: No More Swill
214
What Has Starbucks Added to, or Removed From, the McDonald's Model?
216
Muting McDonald's Hard Edge
217
It's a Show
219
On Dramaturgy
220
Should the Concept of "Starbuckization" Replace "McDonaldization"?
224
Starbucks and the Principles of McDonaldization
224
The Irrationality of Rationality at Starbucks
225
The "Starbucks Effect"
228
The Convergence of Starbucks and McDonald's
229
Notes 233
Bibliography 277
Index 283


George Ritzer is Distinguished University Professor at the University of Maryland, where he has also been a Distinguished Scholar-Teacher and won a Teaching Excellence Award. He was awarded the Distinguished Contributions to Teaching Award by the American Sociological Association, an honorary doctorate from LaTrobe University in Australia, and the Robin Williams Lectureship from the Eastern Sociological Society. His best-known work, The McDonaldization of Society (8th ed.), has been read by hundreds of thousands of students over two decades and translated into over a dozen languages. Ritzer is also the editor of McDonaldization: The Reader; and author of other works of critical sociology related to the McDonaldization thesis, including Enchanting a Disenchanted World, The Globalization of Nothing, Expressing America: A Critique of the Global Credit Card Society, as well as a series best-selling social theory textbooks and Globalization: A Basic Text. He is the Editor of the Encyclopedia of Social Theory (2 vols.), the Encyclopedia of Sociology (11 vols.; 2nd edition forthcoming), the Encyclopedia of Globalization (5 vols.), and is Founding Editor of the Journal of Consumer Culture. In 2016 he will publish the second edition of Essentials of Sociology with SAGE.