| Preface |
|
x | |
|
|
|
1 | (29) |
|
McDonaldization: The Basic Principles |
|
|
2 | (1) |
|
|
|
2 | (1) |
|
|
|
3 | (1) |
|
|
|
4 | (1) |
|
|
|
4 | (1) |
|
The Advantages of McDonaldization |
|
|
5 | (2) |
|
A Critique of McDonaldization: Irrationality |
|
|
7 | (2) |
|
McDonald's: Creating the "Fast-Food Factory" |
|
|
9 | (4) |
|
McDonald's and Other Brick-and-Mortar Consumption Sites |
|
|
13 | (5) |
|
The Long Arm of McDonald's |
|
|
18 | (5) |
|
McDonald's as an American and a Global Icon |
|
|
23 | (3) |
|
|
|
26 | (2) |
|
Is "McDonaldization" Still the Best Label? |
|
|
28 | (1) |
|
|
|
29 | (1) |
|
Chapter 2 Efficiency and Calculability: Consumers 1 |
|
|
30 | (41) |
|
Efficiency: Drive-Throughs and Finger Foods |
|
|
31 | (2) |
|
|
|
33 | (1) |
|
The Fast-Food Industry: Speeding the Way From Secretion to Excretion |
|
|
34 | (1) |
|
Home Cooking land Related Phenomenal: "I Don't Have Time to Cook" |
|
|
35 | (3) |
|
Shopping: Creating Ever More Efficient Setting Machines |
|
|
38 | (1) |
|
Higher Education: Multitasking in McUniversity |
|
|
39 | (1) |
|
Health Care: Docs-in-a-Box |
|
|
40 | (1) |
|
Entertainment: Moving People (and Trash) Efficiently |
|
|
41 | (1) |
|
Internet Consumption Sites and Streamlining |
|
|
42 | (3) |
|
Uberization: It's All About Efficiency |
|
|
45 | (1) |
|
Online Dating: Show Your Interest With Just a "Wink or a Click" |
|
|
46 | (1) |
|
|
|
47 | (3) |
|
Putting Customers to Work |
|
|
50 | (1) |
|
Fast-Food Restaurants: Doing It All for Them |
|
|
50 | (2) |
|
Other Brick-and-Mortar Sites: Working While Consuming |
|
|
52 | (2) |
|
Internet Consumption Sites and the Working Consumer: Reaching Unprecedented Heights |
|
|
54 | (2) |
|
Calculability: Big Macs, Algorithms, and Big Data |
|
|
56 | (1) |
|
Emphasizing Quantity Rather Than Quality of Products |
|
|
57 | (1) |
|
The Fast-Food Industry: Of "Big Bites" and "Super Big Gulps" |
|
|
57 | (3) |
|
Higher Education: Grades and Scores |
|
|
60 | (2) |
|
Internet Consumption Sites: Of Big Data and the Algorithms Used to Analyze Them |
|
|
62 | (5) |
|
Quantification on Augmented Sites |
|
|
67 | (1) |
|
|
|
68 | (3) |
|
Chapter 3 Predictability and Control: Consumers 2 |
|
|
71 | (28) |
|
Predictability: It Never Rains on Those Little Houses on the Hillside |
|
|
71 | (1) |
|
Predictable Consumption Settings |
|
|
72 | (1) |
|
Motel Chains: "Magic Fingers" but No Norman Bates |
|
|
72 | (3) |
|
The Fast-Food Industry: Thank God for Those Golden Arches |
|
|
75 | (1) |
|
Other Brick-and-Mortar Settings: E.T. Can't Find His Home |
|
|
76 | (2) |
|
Predictable Online Consumption Settings: They Look and Operate Much the Same |
|
|
78 | (1) |
|
Predictable Products and Processes |
|
|
79 | (1) |
|
The Fast-Food Industry: Even the Pickles Are Standardized |
|
|
79 | (1) |
|
Entertainment: Welcome to McMovieworld |
|
|
80 | (2) |
|
Minimizing Danger and Unpleasantness |
|
|
82 | (1) |
|
Brick-and-Mortar Settings: Antiseptic, Climate-Controlled, Plastic Worlds |
|
|
82 | (3) |
|
Online Settings: The Danger Is Rarely Physical |
|
|
85 | (1) |
|
Control: Human and Nonhuman Robots |
|
|
86 | (1) |
|
|
|
86 | (1) |
|
The Fast-Food Industry: Get the Hell Out of There |
|
|
87 | (1) |
|
Other Brick-and-Mortar Settings: It's Like Boot Camp |
|
|
88 | (2) |
|
Control in Online Settings: Amazon's Increasing Power and the Drive to Limit Net Neutrality |
|
|
90 | (1) |
|
Birth and Death: The Ultimate Examples of Control |
|
|
91 | (8) |
|
Chapter 4 Efficiency and Calculability: McJobs and Other McDonaldized Occupations 1 |
|
|
99 | (19) |
|
McJobs and the Dimensions of McDonaldization |
|
|
99 | (2) |
|
Efficiency: It's a Fetish |
|
|
101 | (1) |
|
The Fast-Food Industry: "Burger Dressers" and "Factory Stores" |
|
|
101 | (1) |
|
Academia: Machine-Grading and Other Efficiencies |
|
|
102 | (1) |
|
Medicine: On the Medical Assembly-Line |
|
|
103 | (2) |
|
Work Efficiency on Digital Sites: It's Like Working in an Oven |
|
|
105 | (1) |
|
Calculability: Zeal for Speed |
|
|
106 | (1) |
|
Reducing Production and Service to Numbers |
|
|
106 | (1) |
|
The Fast-Food Industry: Hustle, and a Precooked Hamburger Measures Exactly 3.875 Inches |
|
|
106 | (2) |
|
The Workplace: A Penny the Size of a Cart-Wheel |
|
|
108 | (1) |
|
Academia: Ratings and Ranking |
|
|
109 | (2) |
|
Health Care: Patients as Dollar Signs |
|
|
111 | (1) |
|
Sports: Nadia Comaneci Scored Exactly 79.275 Points |
|
|
112 | (3) |
|
Politics: There Were No Sound Bites in the Lincoln-Douglas Debate |
|
|
115 | (2) |
|
The Digital: The Extreme of Calculability |
|
|
117 | (1) |
|
Chapter 5 Predictability and Control: McJobs and Other McDonaldized Occupations 2 |
|
|
118 | (21) |
|
Predictability: Scripting and Controlling Employees |
|
|
118 | (1) |
|
The Fast-Food Industry: "Howdy, Pardner" and "Happy Trails" |
|
|
118 | (3) |
|
Other Brick-and-Mortar Settings: Scripted Jokes and That Disney Look |
|
|
121 | (2) |
|
The Assembly-Line: Cars More Uniform Than Those Produced by Craftspeople |
|
|
123 | (1) |
|
Sports: There's Even a McStables |
|
|
123 | (1) |
|
Predictability Online: Not Taking No for an Answer |
|
|
124 | (1) |
|
Control: Even Pilots Aren't in Control |
|
|
125 | (1) |
|
|
|
126 | (1) |
|
The Workplace: Do as I Say, Not as I Do |
|
|
126 | (1) |
|
The Fast-Food Industry: From Human to Mechanical Robots |
|
|
127 | (3) |
|
Education: McChild Care Centers |
|
|
130 | (1) |
|
Health Care: Who's Deciding Our Fate? |
|
|
131 | (2) |
|
Phoneheads, Online Chats, and De-Skilled Pilots: It's Like Being in Prison |
|
|
133 | (1) |
|
Digital Settings: More Elimination Than Control |
|
|
134 | (1) |
|
Controlling the Process and the Product |
|
|
134 | (1) |
|
Food Production: It Cooks Itself |
|
|
134 | (1) |
|
Food Production: Of Sea Farms and Factory Farms |
|
|
135 | (3) |
|
Control of Process and Products on Digital Sites: Not Really the Most Chosen |
|
|
138 | (1) |
|
Chapter 6 Irrationality: The Basic Dimensions |
|
|
139 | (20) |
|
Irrationality: Dimensions and Settings |
|
|
139 | (1) |
|
|
|
139 | (1) |
|
|
|
140 | (1) |
|
|
|
141 | (1) |
|
|
|
142 | (1) |
|
|
|
142 | (2) |
|
Irrationality: Major Settings |
|
|
144 | (1) |
|
|
|
144 | (2) |
|
Discrmination at McDonald's |
|
|
146 | (2) |
|
|
|
148 | (3) |
|
|
|
151 | (1) |
|
|
|
151 | (2) |
|
Health and the Environment: A Day's Calories in One Fast-Food Meal |
|
|
153 | (2) |
|
|
|
155 | (1) |
|
Dealing With Irrationality: Velvet, Rubber, or Iron Cages? |
|
|
156 | (1) |
|
|
|
157 | (2) |
|
Epilogue: McDonaldization in the Age of COVID-19 |
|
|
159 | (7) |
|
McDonaldization and the Pandemic |
|
|
161 | (1) |
|
McDonaldizing the Effort to Create a Vaccine |
|
|
162 | (1) |
|
Globalization, McDonaldization, and the Pandemic |
|
|
163 | (3) |
| Notes |
|
166 | (32) |
| Bibliography |
|
198 | (1) |
| Works |
|
198 | (1) |
|
|
| Works |
|
198 | (1) |
|
|
| Works on Various Aspects of a McDonaldizing Society |
|
199 | (6) |
| Index |
|
205 | (12) |
| About the Author |
|
217 | |
