| Preface |
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1 | (29) |
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McDonaldization: The Basic Principles |
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2 | (1) |
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2 | (1) |
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3 | (1) |
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4 | (1) |
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4 | (1) |
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The Advantages of McDonaldization |
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5 | (2) |
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A Critique of McDonaldization: Irrationality |
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7 | (2) |
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McDonald's: Creating the "Fast-Food Factory" |
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9 | (4) |
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McDonald's and Other Brick-and-Mortar Consumption Sites |
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13 | (5) |
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The Long Arm of McDonald's |
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18 | (5) |
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McDonald's as an American and a Global Icon |
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23 | (3) |
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26 | (2) |
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Is "McDonaldization" Still the Best Label? |
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28 | (1) |
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29 | (1) |
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Chapter 2 Efficiency and Calculability: Consumers 1 |
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30 | (41) |
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Efficiency: Drive-Throughs and Finger Foods |
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31 | (2) |
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33 | (1) |
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The Fast-Food Industry: Speeding the Way From Secretion to Excretion |
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34 | (1) |
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Home Cooking land Related Phenomenal: "I Don't Have Time to Cook" |
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35 | (3) |
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Shopping: Creating Ever More Efficient Setting Machines |
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38 | (1) |
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Higher Education: Multitasking in McUniversity |
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39 | (1) |
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Health Care: Docs-in-a-Box |
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40 | (1) |
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Entertainment: Moving People (and Trash) Efficiently |
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41 | (1) |
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Internet Consumption Sites and Streamlining |
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42 | (3) |
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Uberization: It's All About Efficiency |
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45 | (1) |
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Online Dating: Show Your Interest With Just a "Wink or a Click" |
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46 | (1) |
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47 | (3) |
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Putting Customers to Work |
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50 | (1) |
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Fast-Food Restaurants: Doing It All for Them |
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50 | (2) |
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Other Brick-and-Mortar Sites: Working While Consuming |
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52 | (2) |
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Internet Consumption Sites and the Working Consumer: Reaching Unprecedented Heights |
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54 | (2) |
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Calculability: Big Macs, Algorithms, and Big Data |
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56 | (1) |
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Emphasizing Quantity Rather Than Quality of Products |
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57 | (1) |
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The Fast-Food Industry: Of "Big Bites" and "Super Big Gulps" |
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57 | (3) |
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Higher Education: Grades and Scores |
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60 | (2) |
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Internet Consumption Sites: Of Big Data and the Algorithms Used to Analyze Them |
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62 | (5) |
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Quantification on Augmented Sites |
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67 | (1) |
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68 | (3) |
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Chapter 3 Predictability and Control: Consumers 2 |
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71 | (28) |
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Predictability: It Never Rains on Those Little Houses on the Hillside |
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71 | (1) |
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Predictable Consumption Settings |
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72 | (1) |
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Motel Chains: "Magic Fingers" but No Norman Bates |
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72 | (3) |
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The Fast-Food Industry: Thank God for Those Golden Arches |
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75 | (1) |
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Other Brick-and-Mortar Settings: E.T. Can't Find His Home |
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76 | (2) |
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Predictable Online Consumption Settings: They Look and Operate Much the Same |
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78 | (1) |
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Predictable Products and Processes |
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79 | (1) |
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The Fast-Food Industry: Even the Pickles Are Standardized |
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79 | (1) |
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Entertainment: Welcome to McMovieworld |
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80 | (2) |
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Minimizing Danger and Unpleasantness |
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82 | (1) |
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Brick-and-Mortar Settings: Antiseptic, Climate-Controlled, Plastic Worlds |
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82 | (3) |
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Online Settings: The Danger Is Rarely Physical |
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85 | (1) |
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Control: Human and Nonhuman Robots |
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86 | (1) |
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86 | (1) |
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The Fast-Food Industry: Get the Hell Out of There |
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87 | (1) |
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Other Brick-and-Mortar Settings: It's Like Boot Camp |
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88 | (2) |
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Control in Online Settings: Amazon's Increasing Power and the Drive to Limit Net Neutrality |
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90 | (1) |
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Birth and Death: The Ultimate Examples of Control |
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91 | (8) |
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Chapter 4 Efficiency and Calculability: McJobs and Other McDonaldized Occupations 1 |
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99 | (19) |
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McJobs and the Dimensions of McDonaldization |
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99 | (2) |
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Efficiency: It's a Fetish |
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101 | (1) |
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The Fast-Food Industry: "Burger Dressers" and "Factory Stores" |
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101 | (1) |
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Academia: Machine-Grading and Other Efficiencies |
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102 | (1) |
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Medicine: On the Medical Assembly-Line |
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103 | (2) |
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Work Efficiency on Digital Sites: It's Like Working in an Oven |
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105 | (1) |
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Calculability: Zeal for Speed |
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106 | (1) |
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Reducing Production and Service to Numbers |
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106 | (1) |
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The Fast-Food Industry: Hustle, and a Precooked Hamburger Measures Exactly 3.875 Inches |
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106 | (2) |
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The Workplace: A Penny the Size of a Cart-Wheel |
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108 | (1) |
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Academia: Ratings and Ranking |
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109 | (2) |
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Health Care: Patients as Dollar Signs |
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111 | (1) |
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Sports: Nadia Comaneci Scored Exactly 79.275 Points |
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112 | (3) |
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Politics: There Were No Sound Bites in the Lincoln-Douglas Debate |
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115 | (2) |
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The Digital: The Extreme of Calculability |
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117 | (1) |
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Chapter 5 Predictability and Control: McJobs and Other McDonaldized Occupations 2 |
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118 | (21) |
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Predictability: Scripting and Controlling Employees |
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118 | (1) |
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The Fast-Food Industry: "Howdy, Pardner" and "Happy Trails" |
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118 | (3) |
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Other Brick-and-Mortar Settings: Scripted Jokes and That Disney Look |
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121 | (2) |
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The Assembly-Line: Cars More Uniform Than Those Produced by Craftspeople |
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123 | (1) |
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Sports: There's Even a McStables |
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123 | (1) |
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Predictability Online: Not Taking No for an Answer |
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124 | (1) |
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Control: Even Pilots Aren't in Control |
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125 | (1) |
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126 | (1) |
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The Workplace: Do as I Say, Not as I Do |
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126 | (1) |
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The Fast-Food Industry: From Human to Mechanical Robots |
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127 | (3) |
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Education: McChild Care Centers |
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130 | (1) |
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Health Care: Who's Deciding Our Fate? |
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131 | (2) |
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Phoneheads, Online Chats, and De-Skilled Pilots: It's Like Being in Prison |
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133 | (1) |
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Digital Settings: More Elimination Than Control |
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134 | (1) |
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Controlling the Process and the Product |
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134 | (1) |
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Food Production: It Cooks Itself |
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134 | (1) |
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Food Production: Of Sea Farms and Factory Farms |
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135 | (3) |
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Control of Process and Products on Digital Sites: Not Really the Most Chosen |
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138 | (1) |
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Chapter 6 Irrationality: The Basic Dimensions |
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139 | (20) |
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Irrationality: Dimensions and Settings |
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139 | (1) |
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139 | (1) |
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140 | (1) |
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141 | (1) |
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142 | (1) |
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142 | (2) |
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Irrationality: Major Settings |
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144 | (1) |
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144 | (2) |
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Discrmination at McDonald's |
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146 | (2) |
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148 | (3) |
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151 | (1) |
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151 | (2) |
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Health and the Environment: A Day's Calories in One Fast-Food Meal |
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153 | (2) |
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155 | (1) |
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Dealing With Irrationality: Velvet, Rubber, or Iron Cages? |
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156 | (1) |
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157 | (2) |
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Epilogue: McDonaldization in the Age of COVID-19 |
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159 | (7) |
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McDonaldization and the Pandemic |
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161 | (1) |
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McDonaldizing the Effort to Create a Vaccine |
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162 | (1) |
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Globalization, McDonaldization, and the Pandemic |
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163 | (3) |
| Notes |
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166 | (32) |
| Bibliography |
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198 | (1) |
| Works |
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198 | (1) |
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| Works |
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198 | (1) |
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| Works on Various Aspects of a McDonaldizing Society |
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199 | (6) |
| Index |
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205 | (12) |
| About the Author |
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217 | |
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