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El. knyga: Narratives in Public Communication

Edited by (Pennsylvania State University, USA), Edited by (Florida Institute of Technology, USA)
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This volume explores the applications of narrative and storytelling in corporate, public health, and political communications, and its implications for those fields.

Using diverse research methods including surveys, experiments, case studies, and content analyses, an international team of authors first explore conceptual and theoretical issues of narrative persuasion, then examine the impact and application of narratives in science communication, political advertising, corporate communication, and social movement before discussing the use of stories in community building, identity construction, and civic engagement.

This timely volume will be of interest to academics, researchers, and graduate students who are interested in narratives and communications, within the areas of public relations, public communication, organizational communication, strategic communication, risk and crisis communication, and political communication.



This volume explores the applications of narrative and storytelling in corporate, public health and political communications, and its implications for those fields.

List of Tables

About the contributors

Preface

Chapter
1. Narratives in public communication: An introduction

Chapter
2. Correcting Anti-Vaccine Misinformation with Storytelling: The
Effects of Narratives and Correction Placement

Chapter
3. Are repeated stories a good strategy? Focusing on narrative
persuasion in digital political communication

Chapter
4. The effects and implications of consuming multiple science
narratives on different types of audience engagement

Chapter
5. Persuasive Mechanisms and Effects of Narrative Video Political
Ads

from the 2018 U.S. Midterm Elections on Voter Attitudes

Chapter
6. Effects of narrative-based corporate message and sponsorship
disclosure in native CSR advertising

Chapter
7. Understanding crisis narratives with large-scale Twitter data:

The role of celebrity and emotions in the virality of #MeToo social media
activism messages

Chapter
8. The Co-Creation of a Collective Identity through Narrativized
Sisterhood in a Womens Political Training Program

Chapter
9. The re-enchantment of narratives in disaster risk communication:
Developing a storytelling framework with 5C principles

Chapter
10. Constructing the pipeline fight metanarrative:
Micromobilizations, participation, and environmental advocacy

Chapter
11. Once upon a timea story of narratives in public communication
Fuyuan Shen is professor of communication at Pennsylvania State University

Heidi Hatfield Edwards is professor of communication at Florida Institute of Technology
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Pastovi nuoroda: https://www.kriso.lt/db/97810009034162e.html
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