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El. knyga: Pandemic, New Normal and Implications on Business: 12th Annual International Research Conference of Symbiosis Institute of Management Studies (SIMSARC21)

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This book focuses on the issues and challenges posed by COVID-19, proposing ways to deal with the supposed ‘new normal’ which the pandemic has introduced in the functioning of business, society, and environment. Among the issues discussed are employee well-being and mental health, impact of changes in education sector, marketing, selling and distribution of goods, change in business model for SME, impact on travel and personal grooming sector, consumer preferences, performance impact of intellectual capital, performance of banks-pre merger, and so on. Focus is on presenting strong research results backed by statistical analysis using different tools. There are managerial solutions to the problems being faced by businesses and firms. The presentations would throw great insights on how businesses have coped during pandemic times in a developing economy like India. 


Self-care Measures and Hygiene Practices in Shopping---Mediating Effect of Social Distancing
1(18)
Bhavna Prajapati
Arijit Goswami
Performance Impact of Intellectual Capital in Banking Industry in India: A Comparative Analysis
19(16)
Dinkar Nayak
Rubina Barodawala
Do Cognitive Traits and Education Level Influence Spiritual Oriented Investment Decisions---An Empirical Investigation
35(22)
Soma Panja
Assessing Financial Literacy Considering Bhartiya Model and Its Impact on Financial Decision Making
57(16)
Ravisha Chutani
Harsh Purohit
A Review of the Pre-merger Performance of Select Public Sector Banks in India Using Key Performance Indicators
73(14)
Savitha Balasubramanian
Digitalization of Online Classes Among Higher Secondary Students in the Emerging Shift of Post Covid-19 (Second Wave)
87(14)
Elizabeth Renju Koshy
Sonia Katherin Mathew
Nisa James
Psychological Well-Being of Employees During COVID-19 Pandemic
101(10)
Jaya Chitranshi
COVID-19: Effect on Indian Beauty Industry
111(18)
Ruby Chanda
Geetih Kaul
Key Factors of Adoption of Alternative Business Model: A Study on Handicraft Artisans During COVID-19 Pandemic
129(16)
Sriparna Guha
Anirban Mandal
Fedric Kujur
Analysing the Paradigm Shift of Consumer Behaviour Towards E-retail During Pandemic Lockdown
145(20)
Swaraj S. Bharti
Jogeswar Mahato
New Product Development in `Emerging Markets'---The Growing Scope of Reverse Innovation in the Post-pandemic World
165(18)
Himanshu Ahuja
Deep Shree
A Bibliometric Analysis on eWOM and Consumer Behavior
183(18)
Kavleen Bharej
Impact of Vipassana Meditation on Ability to Cope with COVID-19 Pandemic
201(20)
Seema Pradhan
Neelam P. Oswal
Chetan Dadarao Borghare
Nikhil Mehta
The Effectiveness of Mindfulness Meditation as an Intervention for Well-Being in the New Normal of COVID-19: A Review
221(24)
Ajith Kumar Vadaki Veetil
Seema Pradhan
Indian Ethos in Business: An Approach to Achieving Sustainability
245(16)
Arabinda Debnath
Kriti Phukan
New Normal and Social Media Adaptation: Impact of Woke Advertising on Consumer Sentiments Toward Brands
261(14)
Manisha Sahay
Kanchan Patil
Factors Determining Consumer Choice of Shopping Malls: An Exploratory Study in Kolkata
275(14)
Samuel S. Mitra
A. Peter Arockiam
Joseph Kulandai
Payal Sharma
Evaluation of Homemaker Purchase Behaviour Post-pandemic Using Kirkpatrick Model and Content Analysis Approach
289(8)
Komal Chopra
Impact of the Pandemic on Mental Health Among the Youth of India
297
Amey Bhore
Dheemunt Jain
Divya Gupta
Shuchi Benara Misra
Arti Chandani is Associate Professor, Symbiosis Institute of Management Studies, Pune, India. She has more than 23 years of experience in teaching and research.  She has published more than 50 papers in journals and has served as guest editor for special issues of journals, International Journal of Public Sector Performance Management and International Journal of Business and Globalisation. She is an editorial board member of International Journal of Digital Accounting Research. Additionally, she also serves as reviewer for International Journal of Innovation Science, International Journal of Emerging Markets, Journal of Indian Business Research, and Information Resource Management Journal. Dr. Chandani has been part of the organizing committee of international conference, organised by NFED, Coimbatore - ICCRESMA for year 2020. She is also the editor of the SIMS Annual International Research Conference: Unleashing the Research Journey. She has since 2013 been conference convener of SIMSARC, which is the annual international conference of Symbiosis Institute of Management Studies.





Dr. Rajiv Divekar is the Director of Symbiosis Institute of Management Studies since 2009. Prior to this he was Head of Faculty, Strategic and Operational Studies, at Army War College; and Faculty in Defence Strategic Studies at Defence Services Staff College, Wellington. He has rich experience of strategy, planning, logistics and human resource management based on his service with multinational teams as part of United Nations Force in both Somalia and Lebanon. He has a large number of research publications in reputed journals and also serves as reviewer of SCOPUS-indexed journals. He teaches Strategy, Human Resource and Leadership to MBA students and has been invited to deliver talks at various organisations and institutes as also to deliver key note address in conferences. He is a recipient ofmany awards in the field of education. He has been awarded The Rashtriya Vidya Gaurav Gold Medal by the Indian Solidarity Council, the Rajiv Gandhi Education Excellence Award by International Institute of Education and Management and the Education Leadership Award by Education Leadership Awards, Dubai.





Dr. Jogendra Kumar Nayak is Associate Professor at IIT Roorkee. His area of research interests includes B2B marketing, Pricing, Tourism Marketing. He teaches Marketing Research, Marketing Management and B2B Marketing to the students of MBA and B.Tech courses. He is currently deputed as a Professor-In-Charge of Training & Placement Department in DOMS (Department of Management Studies)-IIT Roorkee. In the year 2017 he was awarded as an Expert Member of Standing Committee on Research Methodology by Ministry of Home Affairs, Govt. of India, also as a Reviewer for the Executive Government agency, Poland by National Science Centre and in the year 2018 as a member,Board of studies and advisory board member of Abdul Kalam Technical University. He obtained his PhD from VGSOM, IIT-Kharagpur in the field of marketing in 2012. His major research project includes a study on the handicraft industries on empowering the artisans, funded by ICSSR; and marketing practices in handicraft sector in Uttarakhand, funded by IIT Roorkee. Some of his consulting assignments entailed working on projects like Traidcraft-Study the Potential of Handloom sector in Orissa, and European Union-Capacity building of Small and Medium Industries in Orissa. He has published close to 40 research papers with reputed journals published by A-list publishers. More than 50% of his papers are in FT-50, A* and A rated journals. He is also an author of the vastly popular textbook on "Retail Management".





Dr. Komal Chopra is Associate Professor of Marketing at Symbiosis Institute of Management Studies, Symbiosis International (Deemed University), Pune, India. He has more than 16 years of experience in academics and teaches subjects such as retail management, consumer behaviour, and essentials of marketing. He regularly conducts management development programmes for managers working in multinational companies in India. He has also delivered guest sessions at the University of Witwatersrand, South Africa, and Katmandu University. He has done research and consultancy projects for Ministry of Corporate Affairs, ICSSR, Tata Motors, Springer Nature and Bilcare Research. Dr. Chopra has published many research papers in ABDC and Scopus ranked journals and is a reviewer for Asia Pacific Journal of Marketing and Logistics, International Journal of Emerging Markets, Emerging Markets Case Studies, International Journal of Retail & Distribution Management, Journal of Applied Research in Higher Education, Foresight and Health Education.