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El. knyga: Perception of Physicians: A Qualitative Research

  • Formatas: PDF+DRM
  • Išleidimo metai: 22-Jan-2021
  • Leidėjas: Peter Lang AG
  • Kalba: eng
  • ISBN-13: 9783631846506
Kitos knygos pagal šią temą:
  • Formatas: PDF+DRM
  • Išleidimo metai: 22-Jan-2021
  • Leidėjas: Peter Lang AG
  • Kalba: eng
  • ISBN-13: 9783631846506
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It is important to evaluate the positive and negative perceptions towards physicians in the branding studies of physicians and hospitals. In this book, the results of a qualitative study on the perception of the medical profession and physicians are shared.

It is important to evaluate the positive and negative perceptions towards physicians in the branding studies of physicians and hospitals. In this book, the results of a qualitative study on the perception of the medical profession and physicians are shared.



A Papa Smurf or Superman...Spring or winter…Woman or man…Circle or triangle…All of the people have definitely received treatment from a physician. All right then, how are the physicians perceived? Or how do you want to be perceived if you are a physician? This is an original work based on qualitative research. The author took a photo; here is a selfie opportunity for you. Do you want to know how patients see the physicians? This book offers clues about how physicians are perceived. If you want, you can have a look at the photo together with the author.

Introduction - What Is a Physician? - The Emergence of Medicine -
Physician Characteristics Research
Eda Ylmaz Alarēin teaches and researches in the areas of marketing and brand management in the Department of Health Management, Istanbul University-Cerrahpasa. She holds a PhD from Istanbul University Department of Economics. Her research interests also include healthcare marketing.