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El. knyga: Pinterest Power: Market Your Business, Sell Your Product, and Build Your Brand on the World's Hottest Social Network

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  • Formatas: 240 pages
  • Išleidimo metai: 02-Nov-2012
  • Leidėjas: McGraw-Hill Professional
  • Kalba: eng
  • ISBN-13: 9780071805575
Kitos knygos pagal šią temą:
Pinterest Power: Market Your Business, Sell Your Product, and Build Your Brand on the World's Hottest Social NetworkDidesnis paveikslėlis
  • Formatas: 240 pages
  • Išleidimo metai: 02-Nov-2012
  • Leidėjas: McGraw-Hill Professional
  • Kalba: eng
  • ISBN-13: 9780071805575
Kitos knygos pagal šią temą:

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Start Marketing NOW on the World's Fastest-GrowingWebsite!

You thought Facebook, YouTube, and Twitter were big? Pinterest is outpacing them all. As a marketer, you can't afford to ignore this amazing new platform.

Why should you start marketing right now on Pinterest? In a word: MORE. You'll drive more traffic, get more customers, and make more money than ever! Pinterest Power provides all the tools, tips, and strategies you need to get going--right now, the right way.

"Pinterest has unimaginable potential as a marketing and customer relationship building tool. In this fantastic book Jason and Karen reveal their highly effectiveblueprint for using it the right way. This is the guide to Pinterest that I'm having my staff read." -- JIM COCKRUM, bestselling author of Free Marketing: 101 Low and No-Cost Ways to Grow Your Business

"Pinterest is one of the hottest and fastest social tools on the Internet today. It's growing faster than Facebook did, and you don't want to be left behind. JasonMiles will show you step-by-step how he uses Pinterest to make money online." -- SKIP MCGRATH, author of Three Weeks to eBay Profits

Foreword xiii
Acknowledgments xvii
Introduction xix
10 Reasons to Market Your Business with Pinterest xx
How This Book Works xxi
Bonus Material xxiii
Part 1 The POWER OF PINTEREST
Chapter 1 The Astounding Interest in Pinterest
3(12)
What's in a Pin?
4(1)
How People Are Benefiting from Pinterest
5(2)
Pinterest and Your Small Business
7(1)
Here's How It Works
7(6)
What's Next?
13(2)
Chapter 2 Supermodels
15(10)
ModCloth
16(3)
BurdaStyle
19(2)
Lil Blue Boo
21(4)
Chapter 3 A New Way of Networking
25(8)
The Birth of a Dream: Ben Silbermann's Story
26(1)
Dream Building 101
27(3)
A New Form of Discovery
30(1)
The Pin-nacle of Discovery---Referral Traffic
31(2)
Chapter 4 A Personal Story
33(8)
An Aspiring Eight-Year-Old
34(1)
The Birth of a Business
34(1)
The Journey of Liberty Jane Clothing
35(1)
A Funny Thing Happened
36(2)
Lessons We Learned
38(3)
Part 2 PINTEREST FOR MARKETERS
Chapter 5 Basic Functions and Beginner Best Bets
41(12)
Some Terminology
41(1)
The Basics
42(2)
The Power of a Profile
44(3)
Basic Pinboard and Pin Functions
47(1)
Pinning Photos from Your Computer
48(1)
Advanced Pinboarding
49(3)
In Summary
52(1)
Chapter 6 Pinning for Maximum Success
53(16)
You Are What You Pin
54(2)
Eight Keys to Becoming a Trusted Resource
56(3)
The Three Ps of Becoming a Trusted Resource
59(1)
Curating and Creating Killer Content
59(5)
The Three Ps of Killer Content
64(1)
Copyright Issues
65(4)
Part 3 LEVERAGING THE POWER OF PINTEREST
Chapter 7 Strategies for Social Contagion
69(10)
Who Are You?
70(1)
The Social Cycle
71(2)
Maximizing the Social Elements of Pinterest
73(2)
Keeping Track of Social Traffic
75(3)
The Three Ps of the Pinterest Social Cycle
78(1)
Chapter 8 Weaving Pinterest into Your Social Media Marketing
79(12)
Tailoring Your Social Media Mix
80(1)
A Social Media Smorgasbord
81(3)
Tying in a Blog and Newsletter
84(1)
One Step at a Time
85(1)
Weaving It All Together
85(4)
The Three Ps of Social Media
89(2)
Chapter 9 Pin Tips and Contests
91(12)
It's Midnight on Wednesday. It Must Be Time to Pin!
92(2)
Optimal Frequency and Quantity of Pinning
94(2)
Links to Last
96(2)
Contests
98(4)
The Three Ps of Putting on Contests
102(1)
Chapter 10 Driving and Growing Pinterest Traffic
103(12)
Pins with Punch
104(5)
The Three Ps of Pins with Punch
109(1)
Driving Traffic to Your Pinterest Profile
109(3)
The Three Ps of Driving Traffic to Pinterest
112(1)
Spam
112(3)
Chapter 11 Real-Time Blogger Success Stories
115(14)
Liz Marie Galvan
116(3)
Courtney Slazinik
119(5)
Dana Willard
124(5)
Part 4 PINTEREST SELLING STRATEGIES
Chapter 12 Pinterest and the New Era of Social Commerce
129(8)
The Evolution of Buying and Selling Online
130(2)
The Pinterest Edge
132(1)
The Gifts Page
132(1)
Selling Directly from Your Pinboards
133(2)
Seven Selling Rules
135(1)
The Three Ps of Social Commerce and Pinterest
136(1)
Chapter 13 Pinterest for Selling Services and Other Intangibles
137(12)
Jane and Jenny and eMeals.com
138(1)
Maryann Rizzo
139(2)
Roberta Isleib
141(2)
The Intangible Edge
143(1)
Five Types of Emotional Energy
143(3)
Business-to-Business Sales for Intangibles
146(2)
The Three Ps of Selling Services and Intangibles on Pinterest
148(1)
Chapter 14 Incorporating eBay, Amazon, and Etsy
149(10)
The eBay Angle
150(1)
Pinterest and eBay
150(2)
The Three Ps of Pinterest and eBay
152(1)
Pinterest and Amazon
153(1)
The Three Ps of Pinterest and Amazon
154(1)
Pinterest and Etsy
154(1)
Etsy Pros and Cons in Relation to Pinterest
155(2)
The Pinterest-Etsy Combination
157(1)
The Three Ps of Pinterest and Etsy
158(1)
Chapter 15 Monetization Strategies for Pinterest
159(12)
Monetization Basics
160(1)
The Four Product Revenue Structures
161(1)
Measure, Monitor, Manage
161(1)
Selling Your Products from Your Website
162(1)
Selling Your Products on a Third-Party Platform
163(1)
Selling Information Products
164(2)
Selling Services
166(1)
Selling Subscriptions and Continuity Products
167(1)
Selling Advertising
167(1)
Sell Your Website or Business
168(1)
Case Study
168(1)
The Three Ps of Monetization Strategies
169(2)
Chapter 16 Marketing Campaigns for Pinterest
171(14)
Nurture Campaigns
172(1)
Sales Campaigns
172(1)
The Three Ps of Nurture and Sales Campaigns
173(1)
E-mail Marketing Campaigns
174(1)
Myth Busting
174(1)
Managing Your E-mail List
175(1)
Building Your E-mail List
175(3)
E-mail Marketing and Pinterest
178(1)
Best Practices
179(2)
The Three Ps of E-mail Marketing for Pinterest
181(4)
Part 5 NO PRODUCT? NO PROBLEM
Chapter 17 Pinterest and the World of Nonprofits
185(10)
Who's Using Pinterest
186(1)
Opportunities Within Your Assets
186(1)
Staff on the Ground
187(1)
Into Harm's Way
188(1)
Controversial Conversations
188(1)
Fund-Raising
189(1)
Finding New Followers
190(2)
Case Study---charity: water
192(1)
Seven Keys to Pinterest for Non profits
193(2)
Chapter 18 Influencing Your Community with Pinterest
195(12)
Similarities and Differences with Business Tactics
196(1)
Where to Start
197(1)
Churches
198(2)
High Schools and College Planning
200(2)
Local Sports Teams
202(1)
Community and Government Organizations
202(1)
A Community Marketing Campaign
203(1)
The Three Ps of Influencing Your Community with Pinterest
204(3)
Chapter 19 Marketing and Technology Resources
207(10)
Image-Editing Tools
208(2)
Free Traffic Analysis Tools
210(2)
Curalate
212(1)
Google Chrome Browser Extensions
213(2)
Pop-Up E-mail Capture Tool
215(1)
Webinars
215(1)
Lead-Capturing Landing Pages
216(1)
General Resources
216(1)
Notes 217(4)
Index 221
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