El. knyga: Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication

"In our increasingly connected world, we cannot understand effective strategic communication without understanding cultural differences. This book makes a valuable contribution by bringing together the latest theory and research with real-world applications. We have adopted this book for courses in our Masters in Strategic Communication program at Columbia University. Dr. Rebecca Heino, Executive Director, Communication Division, School of Professional Studies, Columbia University

"You need to read this book if your business plan involves growth across international markets. Today, business success in local or regional markets is increasingly dependent on communications that can scale globally while understanding the importance of cultural nuances. Kara Alaimo has finally cracked the code for how to manage multi-national communications campaigns that drive real business results." Rowan Benecke, Chief Growth Officer, Ruder Finn

"The breadth and depth of this book are amazing. Kara Alaimo combines her extensive international experience with a thorough review of relevant academic literature. The book combines theory and practice; applies to corporations, nonprofits, and government agencies; provides lessons from every continent; and always makes culture and ethics central to the discussion." Dr. James E. Grunig, Professor Emeritus, University of Maryland

"The world has changed inexorably. Global citizens now turn to Facebook and Twitter and Instagram and Snapchat before they bathe in the morning. Kara Alaimo has lived international public relations at the highest levels. Hers is the only book you need to navigate the global social media thicket." Fraser Seitel, President, Emerald Partners; author of The Practice of Public Relations and former spokesperson for the Rockefeller family

"Professor Alaimos book Pitch, Tweet, or Engage on the Street masterfully combines the theory and practice of contemporary global public relations ... A must read for anybody looking beyond the backyard." Dr. Dejan Veri, Professor and Head of the Centre for Marketing and Public Relations, University of Ljubljana, Slovenia

"Alaimo brilliantly captures the zeitgeist of digital nativity and elegantly divines its meaning for contemporary public relations practice across the globe. This is a must read for anyone who seeks to understand the media revolution and how it has radically changed how we consume information." Harlan Loeb, Global Practice Chair, Crisis & Reputation Risk, Edelman