The main goal of this book is to draw attention to possible applications of public relations and advertising theories. The authors aim to present a new perspective for public relations and advertising research, claiming that it is worth looking at what theories are used in public relations and advertising space.
This book provides an overview of key studies and contributions to the theories, as well as explores how the theoretical concepts can be applied in public relations.
The practical solutions set out in this book focus on various public and private sectors. The studies analysed and the applications proposed are particularly valuable in terms of how public relations and advertising theories respond in practice. For this reason, this book will be an important work both for academics and practitioners working in the field of public relations and advertising.
The main goal of this book is to draw attention to possible applications of public relations and advertising theories. The authors provide an overview of key studies and contributions to the theories, as well as explore how the theoretical concepts can be applied in public relations.
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7 | (2) |
| Scientific Advisory Committee |
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9 | (4) |
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Bibliometric Analysis on Personal Influence Model as a Public Relations Model |
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13 | (26) |
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Framing Approach in Public Relations |
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39 | (22) |
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The Network Theory: An Analysis of a Non-governmental Organization's Online Social Network |
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61 | (20) |
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Dialog Public Relations on Social Media: A Research Study on Twitter Pages of Universities |
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81 | (16) |
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Use of Crisis Communication-Reaction Strategies within the Scope of Corporate Apologia Theory: A Research Study on Cases |
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97 | (20) |
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The Use of New Communication Technologies in Impression Management for Digital Publicity: A Study on Turkey Home Project |
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117 | (28) |
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Economic Choice Theories From Public Relations Point of View |
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145 | (14) |
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Agenda Setting Theory and an Overview on the Agenda of Turkish Media |
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159 | (18) |
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Convergence and Public Relations |
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177 | (14) |
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Game Theory in Advertising |
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191 | (18) |
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A Study on Rhetoric Theory and Rhetoric Use in Advertisement |
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209 | (24) |
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Rereading Star Strategies in Advertisements from Marshall Mcluhan's Perspective |
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233 | (28) |
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A Research Study on the Influence of Star Strategy in Advertising on Imitation Behavior of Consumers |
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261 | (28) |
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The Role of Ad Cognitive Load on Advertising Effectiveness: A Research Based on Low Involvement Learning Theory |
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289 | (24) |
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Corporate Advertising in the Context of Social Representation Theory |
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313 | (18) |
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The Impact of Social Media Ads over Consumers' Buying Behavior for Operational Decisions in Advertising |
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331 | (28) |
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Advertising, Cross-Cultural Theories and Hofstede's Cultural Dimentions Theory |
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359 | (26) |
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A Review of the Celebrity Endorsement Models |
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385 | (24) |
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| Authors |
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409 | (8) |
| List of Figures |
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417 | (2) |
| List of Tables |
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419 | |
Bayram Ouz Aydn holds a PhD in Public Relations and Publicity from Selēuk University. His research interests include online communities, education in public relations, online reputation management and crisis management. He is Assistant Professor at the Department of Public Relations and Publicity, Faculty of Communication, Gaziantep University.
Emine ahin holds a PhD in Public Relations and Publicity from Selēuk University. Her research interests include advertising attitude, cross-cultural communication, advertising appeals, advertising strategies and advertising research. She is Assistant Professor at the Department of Public Relations and Publicity, Faculty of Communication, Gaziantep University.
Özlem Duan holds a PhD in Public Relations and Publicity from Selēuk University. Her research interests include crisis communication, public relations training, public relations authorship and health relations. She is Assistant Professor at the Department of Public Relations and Advertising, Faculty of Communication, Uak University.
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