To fill the gaps in theoretical and empirical aspects of the existing international business and management literature, this book addresses several major issues of values in international business in a permanently changing world. The current environmental and geopolitical everchanging volatility imposes requirements for continuous revisiting and adaptation of firm international strategies and respective evolution of associated values. This book analyzes these challenges in three core aspects, namely, value changes and developments in a crisis period, emergence of new ways to value creation, and valuerelated intercultural challenges of international business in a volatile wordencompassing context.
This book aims to provide a comprehensive analysis of the theoretical and practical aspects related to values in international business, including changes in the value creation process and the adaptation and evolution of firms in an environment affected by various crises. In doing so it sets the goal to assist managers and scholars in better understanding the new challenges in various aspects of international management concerning dynamics in the understanding of values in international business.
To address these issues, this book covers topics that have been dedicated insufficient attention in international business and management literature.
Part 1 Crises and environment: an upheaval of values
1. New global
upheaval challenges facing the international business community
2. Exogenous
shocks and international business: a conceptual framework
3. Prospects for
Algerian exports in the African Continental Free Trade Area (AfCFTA) Part 2
New values and new ways to create value
4. How have French multinationals
responded to the Covid-19 pandemic?
5. Blended value proposition (BVP),
triple bottom line (TBL), creating shared value (CSV) and base of pyramid
(BOP) concepts: What are the differences? A comparative analysis using
Morses methodology
6. Towards a tailored framework for Freemium Business
Models Part 3 Epilogue and conclusion
7. Ethical tools and cultural
diversity in multinational companies: An experiment using a serious digital
game Conclusion
Franēois Goxe is Professor of International Business & Strategy at the University of Cōte dAzur, France and Deputy Director of IAE Nice Graduate School of Management. His research interests lie in the areas of actors, processes, and strategies in international business and entrepreneurship.
Sophie Nivoix is Professor of Management Sciences at the University of Poitiers, France, and a member of the CEREGE laboratory. She has been treasurer of AtlasAFMI (Association Francophone de Management International) since 2008 and was responsible for the Master in Law and Marketing at the Faculty of Law and Social Sciences of Poitiers from 2004 to 2020. Her work focuses, in particular, on profitability and risks, financial equity markets, in Europe and Asia, and on banks.
Michaėl ViegasPires is a Lecturer in Strategy and International Management at the University of Versailles SaintQuentinenYvelines, where he codirects the Master of International Business, as well as the innovation center of the IAE of Paris Saclay. He is also a member of the board of directors of the Frenchspeaking association of international management (AtlasAFMI), in charge of digital communication. His research focuses on the intercultural dimension of strategy, as well as the discursive dimension of international management.
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