Serija: Hagley Perspectives on Business and Culture
(Išleidimo metai: 03-Jun-2025, EPUB+DRM, Leidėjas: University of Pennsylvania Press, ISBN-13: 9781512827514)
Explores how marketers have leveraged feelings of personal familiarity in modern consumer capitalismOur wired world connects us with corporations in ways that, just a generation ago, would have been hard to imagine. Marketers track users habits down...Daugiau...
Serija: Hagley Perspectives on Business and Culture
(Išleidimo metai: 03-Jun-2025, PDF+DRM, Leidėjas: University of Pennsylvania Press, ISBN-13: 9781512827514)
Explores how marketers have leveraged feelings of personal familiarity in modern consumer capitalismOur wired world connects us with corporations in ways that, just a generation ago, would have been hard to imagine. Marketers track users habits down...Daugiau...
(Išleidimo metai: 31-Mar-2025, EPUB+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040320686)
Public Relations Writing is an undergraduate communication and public relations textbook. It positions writing for public relations in the context of strategic planning, and is based on traditional communication writing principles, including for news...Daugiau...
(Išleidimo metai: 31-Mar-2025, PDF+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040320624)
Public Relations Writing is an undergraduate communication and public relations textbook. It positions writing for public relations in the context of strategic planning, and is based on traditional communication writing principles, including for news...Daugiau...
Storytelling als WettbewerbsvorteilWarum Geschichten erzƤhlen deutlich mehr Umsatz bringtIn den letzten fĆ¼nf Jahren hat sich Verkaufen stƤrker verƤndert als in den letzten 50 Jahren zuvor. Unternehmen stehen vor der Herausforderung, ihre Kundenan...Daugiau...
Storytelling als WettbewerbsvorteilWarum Geschichten erzƤhlen deutlich mehr Umsatz bringtIn den letzten fĆ¼nf Jahren hat sich Verkaufen stƤrker verƤndert als in den letzten 50 Jahren zuvor. Unternehmen stehen vor der Herausforderung, ihre Kundenan...Daugiau...
(Išleidimo metai: 25-Mar-2025, PDF+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040332023)
Bringing together the latest research with practical insights from the authors professional experience, this important book provides a context for the conversations that are needed within organisations and offers practical guidance towards action th...Daugiau...
(Išleidimo metai: 25-Mar-2025, EPUB+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040332047)
Bringing together the latest research with practical insights from the authors professional experience, this important book provides a context for the conversations that are needed within organisations and offers practical guidance towards action th...Daugiau...
Serija: Routledge Advances in Internationalizing Media Studies
(Išleidimo metai: 20-Mar-2025, EPUB+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040328613)
This book integrates insights from studies conducted across Asia to provide a comprehensive account of the fake news problem in the region.Emerging from a study on how Singapore stakeholders define, determine, and deal with online falsehoods, the vol...Daugiau...
Serija: Routledge Advances in Internationalizing Media Studies
(Išleidimo metai: 20-Mar-2025, PDF+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040328583)
This book integrates insights from studies conducted across Asia to provide a comprehensive account of the fake news problem in the region.Emerging from a study on how Singapore stakeholders define, determine, and deal with online falsehoods, the vol...Daugiau...
(Išleidimo metai: 18-Mar-2025, PDF+DRM, Leidėjas: MIT Press Ltd, ISBN-13: 9780262382205)
How to create value with all the customers in a portfolio, from the stronger relationships that increase profit margins to the weaker relationships that increase scale.Which would you rather have: a smaller, watertight bucket of loyal customers or a...Daugiau...
Serija: Routledge Research in Employment Relations
(Išleidimo metai: 18-Mar-2025, EPUB+DRM, Leidėjas: Taylor & Francis, ISBN-13: 9781040332993)
This research monograph delves into the pressing issue of employee-centered social sustainability in the hospitality industry. Through empirical studies and content analysis of CSR reports, it highlights the significant challenges faced by frontline...Daugiau...
Serija: Routledge Research in Employment Relations
(Išleidimo metai: 18-Mar-2025, PDF+DRM, Leidėjas: Taylor & Francis, ISBN-13: 9781040332931)
This research monograph delves into the pressing issue of employee-centered social sustainability in the hospitality industry. Through empirical studies and content analysis of CSR reports, it highlights the significant challenges faced by frontline...Daugiau...
(Išleidimo metai: 17-Mar-2025, EPUB+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040312186)
Fashion Trends and Forecasting explores how designers, merchandisers, buyers, marketers and strategists use fashion trend forecasting to predict upcoming trends and understand past or current ones.It explains the importance of trend forecasting for b...Daugiau...
(Išleidimo metai: 17-Mar-2025, PDF+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040312162)
Fashion Trends and Forecasting explores how designers, merchandisers, buyers, marketers and strategists use fashion trend forecasting to predict upcoming trends and understand past or current ones.It explains the importance of trend forecasting for b...Daugiau...
The fusion of physical and digital experiences has given rise to a new phenomenon known as "e;phygitalization,"e; where companies seamlessly integrate both realms to create a cohesive and immersive customer experience. This new book examines...Daugiau...
The fusion of physical and digital experiences has given rise to a new phenomenon known as "e;phygitalization,"e; where companies seamlessly integrate both realms to create a cohesive and immersive customer experience. This new book examines...Daugiau...
Franēois Goxe, Sophie Nivoix, Michaėl Viegas-Pires
Serija: Routledge Frontiers in the Development of International Business, Management and Marketing
(Išleidimo metai: 11-Mar-2025, EPUB+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040329382)
To fill the gaps in theoretical and empirical aspects of the existing international business and management literature, this book addresses several major issues of values in international business in a permanently changing world. The current environm...Daugiau...
(Išleidimo metai: 11-Mar-2025, PDF+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040325520)
This book discusses the shifting paradigms in global business environment from the Fourth Industrial Revolution (Industry 4.0) to the Fifth Industrial Revolution (Industry 5.0). It captures the current shifts in the global environment for business ca...Daugiau...
Franēois Goxe, Sophie Nivoix, Michaėl Viegas-Pires
Serija: Routledge Frontiers in the Development of International Business, Management and Marketing
(Išleidimo metai: 11-Mar-2025, PDF+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040329344)
To fill the gaps in theoretical and empirical aspects of the existing international business and management literature, this book addresses several major issues of values in international business in a permanently changing world. The current environm...Daugiau...
(Išleidimo metai: 11-Mar-2025, EPUB+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040325582)
This book discusses the shifting paradigms in global business environment from the Fourth Industrial Revolution (Industry 4.0) to the Fifth Industrial Revolution (Industry 5.0). It captures the current shifts in the global environment for business ca...Daugiau...
(Išleidimo metai: 11-Mar-2025, EPUB+DRM, Leidėjas: Advantage Media Group, ISBN-13: 9798891880016)
From Local to Global: Empower Your Growth with Digital Marketing by Dr. Bin Tang is an essential guide for small business owners and entrepreneurs looking to expand their reach beyond local markets and establish a global presence. Drawing from over t...Daugiau...
(Išleidimo metai: 05-Mar-2025, EPUB+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040318362)
This book uncovers a new dimension in the study of sustainability, offering balanced development from a spiritual and cultural values perspective. The authors of this edited volume investigate the role of religion in the debate concerning the Sustain...Daugiau...
(Išleidimo metai: 05-Mar-2025, PDF+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040318317)
This book uncovers a new dimension in the study of sustainability, offering balanced development from a spiritual and cultural values perspective. The authors of this edited volume investigate the role of religion in the debate concerning the Sustain...Daugiau...
(Išleidimo metai: 05-Mar-2025, EPUB+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040325711)
With the aim to synthesise and simplify the core concepts of corporate communications, this book offers a clear look at the history of the discipline and profession with attention to essential principles for practice.This book focuses on corporate co...Daugiau...
(Išleidimo metai: 05-Mar-2025, PDF+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040325681)
With the aim to synthesise and simplify the core concepts of corporate communications, this book offers a clear look at the history of the discipline and profession with attention to essential principles for practice.This book focuses on corporate co...Daugiau...
(Išleidimo metai: 04-Mar-2025, PDF+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040307335)
Narcissism has become a contemporary pandemic that seems to have been normalized, accepted, and even celebrated, both in society at large and by some of our political and business leaders. In this book, world-renowned psychology and leadership thinke...Daugiau...
(Išleidimo metai: 04-Mar-2025, PDF+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040309155)
Courage lies at the heart of leadership. Leaders need courage to make wise decisions, not self-interested ones. They need to be able to set aside their egos, to feel vulnerable, to face challenges, yet remain principled and hold the course. This book...Daugiau...
(Išleidimo metai: 04-Mar-2025, EPUB+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040307366)
Narcissism has become a contemporary pandemic that seems to have been normalized, accepted, and even celebrated, both in society at large and by some of our political and business leaders. In this book, world-renowned psychology and leadership thinke...Daugiau...
(Išleidimo metai: 04-Mar-2025, EPUB+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040309179)
Courage lies at the heart of leadership. Leaders need courage to make wise decisions, not self-interested ones. They need to be able to set aside their egos, to feel vulnerable, to face challenges, yet remain principled and hold the course. This book...Daugiau...
(Išleidimo metai: 28-Feb-2025, EPUB+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040308196)
The third edition of Pitch, Tweet, or Engage on the Street is an updated guide to practicing global public relations and strategic communication, preparing professionals to craft and implement international and intercultural communications campaigns....Daugiau...
(Išleidimo metai: 28-Feb-2025, PDF+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040308172)
The third edition of Pitch, Tweet, or Engage on the Street is an updated guide to practicing global public relations and strategic communication, preparing professionals to craft and implement international and intercultural communications campaigns....Daugiau...
(Išleidimo metai: 25-Feb-2025, EPUB+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040307175)
Whether physical or virtual, heritage brand or start-up, pop-up stores are everywhere: this book provides the why, what, and how for entrepreneurs and established brands to capitalize on this exciting format.This book guides readers through the 20-...Daugiau...
(Išleidimo metai: 25-Feb-2025, PDF+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040307144)
Whether physical or virtual, heritage brand or start-up, pop-up stores are everywhere: this book provides the why, what, and how for entrepreneurs and established brands to capitalize on this exciting format.This book guides readers through the 20-...Daugiau...
(Išleidimo metai: 19-Feb-2025, PDF+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040309728)
Despite the progress made so far, the links between environmental, social and governance (ESG) sustainability pillars remain underexplored, particularly in the context of firms investing in hydrogen for decarbonization. In essence, hydrogen is a lync...Daugiau...
(Išleidimo metai: 19-Feb-2025, EPUB+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040314807)
This book explores the potential of artificial intelligence (AI) to transform public relations (PR) and offers guidance on maintaining authenticity in this new era of communication.One of the main challenges PR educators, researchers, and practitione...Daugiau...
(Išleidimo metai: 19-Feb-2025, PDF+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040314791)
This book explores the potential of artificial intelligence (AI) to transform public relations (PR) and offers guidance on maintaining authenticity in this new era of communication.One of the main challenges PR educators, researchers, and practitione...Daugiau...
(Išleidimo metai: 19-Feb-2025, EPUB+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040309742)
Despite the progress made so far, the links between environmental, social and governance (ESG) sustainability pillars remain underexplored, particularly in the context of firms investing in hydrogen for decarbonization. In essence, hydrogen is a lync...Daugiau...
En StoryBrand 2.0 Edición actualizada, Donald Miller, autor best seller del New York Times, enseña a vendedores y empresarios la forma de utiliz...Daugiau...
En StoryBrand 2.0 Edición actualizada, Donald Miller, autor best seller del New York Times, enseña a vendedores y empresarios la forma de utiliz...Daugiau...
(Išleidimo metai: 18-Feb-2025, PDF+DRM, Leidėjas: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, ISBN-13: 9783658468811)
Ein klarer Leitfaden fĆ¼r die Herausforderungen und Chancen des modernen Handelsmanagements: Das Buch beleuchtet die digitale Transformation, nachhaltiges Handeln und neue VertriebskanƤle sowie innovative GeschƤftsmodelle. Durch praxisnahe Falls...Daugiau...
(Išleidimo metai: 18-Feb-2025, PDF+DRM, Leidėjas: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, ISBN-13: 9783658472504)
Dieses Buch vermittelt praktische und sofort einsetzbare Kommunikationswerkzeuge, um im GesprƤch zu motivieren, VorwƤnde zu hinterfragen und Konflikte zu entschƤrfen. Es macht deutlich, wie man seine individuelle Ćberzeugungskraft erhƶhen und...Daugiau...
(Išleidimo metai: 18-Feb-2025, EPUB+DRM, Leidėjas: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, ISBN-13: 9783658472504)
Dieses Buch vermittelt praktische und sofort einsetzbare Kommunikationswerkzeuge, um im GesprƤch zu motivieren, VorwƤnde zu hinterfragen und Konflikte zu entschƤrfen. Es macht deutlich, wie man seine individuelle Ćberzeugungskraft erhƶhen und...Daugiau...
(Išleidimo metai: 18-Feb-2025, PDF+DRM, Leidėjas: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, ISBN-13: 9783662707982)
This book offers a concise introduction to trend management in companies, demonstrating how effective trend management can help you understand future developments and make informed decisions. Key business decisions often rest on assumptions about fut...Daugiau...
(Išleidimo metai: 18-Feb-2025, EPUB+DRM, Leidėjas: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, ISBN-13: 9783662707982)
This book offers a concise introduction to trend management in companies, demonstrating how effective trend management can help you understand future developments and make informed decisions. Key business decisions often rest on assumptions about fut...Daugiau...
Corporate social responsibility, diversity, equity, inclusion, sustainability, ESG, and environmental concerns have become paramount in the realm of strategic communication and public relations. Communicating these concepts effectively is vital to a...Daugiau...
Corporate social responsibility, diversity, equity, inclusion, sustainability, ESG, and environmental concerns have become paramount in the realm of strategic communication and public relations. Communicating these concepts effectively is vital to a...Daugiau...
