This book develops an understanding of the role culture plays in fashion and how the fashion industry can embrace diversity and inclusivity in their marketing strategy. It is essential reading for scholars and post-graduate students interested in fa...Daugiau...
Airline Customer Experience: Digitalization in Passenger Services aims to show how digitalization is transforming the way the aviation industry operates, making it more efficient, profitable, and sustainable. It presents a nuanced and kaleidoscopic...Daugiau...
This book outlines the need for media companies to embrace an audience-centric approach to thrive in todays fiercely competitive global market....Daugiau...
This volume sheds light on different crucial themes and approaches spanning historical, conceptual, practical, and prospective considerations that have animated the field of business and society in the last decades, and that are instrumental or have...Daugiau...
Ethics for Engineers: Toward Ethical Behavior within Engineering Organizations offers a multilevel perspective on engineering ethics with considerable breadth and depth, making it a valuable resource for students, educators, and professionals alike....Daugiau...
This unique volume critically examines the stakeholders and influences on the production, dissemination, and consumption of advertising - from its early history via the development of mass advertising, to the emergence of the digital age....Daugiau...
Preparing a proposal for a contract or a grant can be an overwhelming and extraordinarily complex process, but regardless of the proposal type or sector, certain truths always pertain....Daugiau...
This book critically examines the corporate environmental responsibility of major oil companies operating in Nigerias Niger Delta, focusing on oil spills and comparing regulatory frameworks in Nigeria, the US, the UK, and the EU. This book will be o...Daugiau...
In this book, the authors explore the potential of marketing to help create a more ecologically sustainable future. It is essential reading for those who want to understand why it is so hard for us to imagine desirable, sustainable futures and who w...Daugiau...
Addressing major social and ecological issues, this book establishes the field of ethics as a fundamental science that cannot be separated from economics and business. It is an insightful read for academics and practitioners in the fields of systems...Daugiau...
Guided by a belief that good crisis communication theory should inform and improve practice, this book makes a wide range of theories utilized in crisis communication accessible to researchers, students, and practitioners....Daugiau...
Persuasion: A Key Idea for Business and Society asks the disciplines of philosophy, politics, psychology, and prose analysis - the 4 Ps of persuasion why all disciplines have been engaged with the topic and why people are suspicious of it....Daugiau...
Highly practical, Realising Good Growth addresses the need for a radical rethink of capitalism by business as a consequence of increasing inequalities, low levels of well-being, employee engagement and meaningful work, and the increasingly obvious n...Daugiau...
This inter-disciplinary collection challenges the idea of the single objective test by considering the issue of context in defining dishonesty. Across three parts it analyses the concept of dishonesty, how it presents in public and private dealings,...Daugiau...
In a world where brands are no longer just selling but also taking a stand, Navigating Brand Activism, written by leading thinkers of the marketing world, is your guide to the fascinating, messy, and at times, head-shaking world of brand activism....Daugiau...
Companies are embracing biometrics as an additional layer of security and convenience for their customers, providing an enhanced user experience and reducing the risk of fraud. This book provides an overview of biometrics including its theoretical f...Daugiau...
(Išleidimo metai: 11-Jul-2025, Leidėjas: Routledge India, ISBN-13: 9781003619918)
Agility, sustainability, and business value have become crucial in the ever-changing world of modern business. This book investigates how these can work harmoniously and create value for businesses....Daugiau...
This exciting new text investigates the true essence of strategic thinking, and explores the need for alternative, responsible approaches in a complex global environment....Daugiau...
